AdPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

true

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

CampaignName

String

The campaign name.

CampaignId

Long

The Bing Ads assigned identifier of a campaign..

AdLabels

String

The labels applied to the ad.

AdGroupName

String

The ad group name.

AdId

Long

The Bing Ads Ad identifier

AdGroupId

Long

The Bing Ads assigned identifier of an ad group.

AdTitle

String

The ad title.

AdDescription

String

The text attribute of an ad.

AdDescription2

String

The second ad description that appears below the path in your ad. Ad description 2 might not appear in your ad.

AdType

String

The ad type.

CustomerId

String

The Bing Ads assigned identifier of a customer.

CustomerName

String

The customer name.

CurrencyCode

String

The account currency type.

AdDistribution

String

The ad distribution attribute of an ad group.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.

AccountStatus

String

The account status.

CampaignStatus

String

The campaign status.

TrackingTemplate

String

The current tracking template of the ad, keyword, or criterion.

CustomParameters

String

The current custom parameters set of the ad, keyword, or criterion.

FinalUrl

String

The Final URL of the ad, keyword, or criterion.

FinalMobileUrl

String

The Final Mobile URL of the ad, keyword, or criterion.

FinalAppUrl

String

Reserved for future use.

AdGroupStatus

String

The ad group status.

AdStatus

String

The ad status.

Headline

String

The shorter of two possible responsive ad headlines for Audience campaigns.

LongHeadline

String

The longer of two possible responsive ad headlines for Audience campaigns.

TitlePart1

String

The title part 1 attribute of an ad.

TitlePart2

String

The title part 2 attribute of an ad.

TitlePart3

String

The title part 3 attribute of an ad.

Path1

String

The path 1 attribute of an ad.

Path2

String

The path 2 attribute of an ad.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

Language

String

The ad group language.

DisplayUrl

String

The ad display URL.

BusinessName

String