CampaignCriteria
The Campaign Criteria report is a structure report that allows you to efficiently retrieve campaign-level criteria.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the CampaignCriteria report. |
AccountDescriptiveName | String | Attribute | Account | Account for the CampaignCriteria report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the CampaignCriteria report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the CampaignCriteria report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the CampaignCriteria report. |
CampaignName | String | Attribute | Campaign | Campaign for the CampaignCriteria report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the CampaignCriteria report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
Criteria | String | Attribute | Criterion | Criterion for the CampaignCriteria report. |
CriteriaType | String | Attribute | Criteria Type | Criteria Type for the CampaignCriteria report. The allowed values are CONTENT_LABEL, KEYWORD, PLACEMENT, VERTICAL, USER_LIST, USER_INTEREST, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, PRODUCT_PARTITION, IP_BLOCK, WEBPAGE, LANGUAGE, LOCATION, AGE_RANGE, CARRIER, OPERATING_SYSTEM_VERSION, MOBILE_DEVICE, GENDER, PARENT, PROXIMITY, PLATFORM, PREFERRED_CONTENT, AD_SCHEDULE, LOCATION_GROUPS, PRODUCT_SCOPE, RUN_OF_NETWORK, CUSTOM_AFFINITY, CUSTOM_INTENT, YOUTUBE_VIDEO, YOUTUBE_CHANNEL, APP_PAYMENT_MODEL, INCOME_RANGE, INTERACTION_TYPE, UNKNOWN. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the CampaignCriteria report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the CampaignCriteria report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the CampaignCriteria report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the CampaignCriteria report. The allowed values are TRUE, FALSE. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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