DynamicSearchAdsSearchTermView
Last updated
Last updated
A dynamic search ads search term view.
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Behavior
Description
DynamicSearchAdsSearchTermViewHasMatchingKeyword
Bool
Attribute
HasMatchingKeyword column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewHasNegativeKeyword
Bool
Attribute
HasNegativeKeyword column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewHasNegativeUrl
Bool
Attribute
HasNegativeUrl column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewHeadline
String
Attribute
Headline column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewLandingPage
String
Attribute
LandingPage column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewPageUrl
String
Attribute
PageUrl column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewResourceName
String
Attribute
ResourceName column for table DynamicSearchAdsSearchTermView
DynamicSearchAdsSearchTermViewSearchTerm
String
Attribute
SearchTerm column for table DynamicSearchAdsSearchTermView
CustomerId
Long
Attribute
ClientCustomerId column for table DynamicSearchAdsSearchTermView
AllConversions
Double
Metric
AllConversions column for table Metrics
AllConversionsFromInteractionsRate
Double
Metric
AllConversionsFromInteractionsRate column for table Metrics
AllConversionsValue
Double
Metric
AllConversionsValue column for table Metrics
AverageCpc
Double
Metric
AverageCpc column for table Metrics
AverageCpm
Double
Metric
AverageCpm column for table Metrics
Clicks
Long
Metric
Clicks column for table Metrics
Conversions
Double
Metric
Conversions column for table Metrics
ConversionsFromInteractionsRate
Double
Metric
ConversionsFromInteractionsRate column for table Metrics
ConversionsValue
Double
Metric
ConversionsValue column for table Metrics
CostMicros
Long
Metric
CostMicros column for table Metrics
CostPerAllConversions
Double
Metric
CostPerAllConversions column for table Metrics
CostPerConversion
Double
Metric
CostPerConversion column for table Metrics
CrossDeviceConversions
Double
Metric
CrossDeviceConversions column for table Metrics
Ctr
Double
Metric
Ctr column for table Metrics
Impressions
Long
Metric
Impressions column for table Metrics
ValuePerAllConversions
Double
Metric
ValuePerAllConversions column for table Metrics
ValuePerConversion
Double
Metric
ValuePerConversion column for table Metrics
ConversionAction
String
Segment
ConversionAction column for table Segments
ConversionActionCategory
String
Segment
ConversionActionCategory column for table Segments
ConversionActionName
String
Segment
ConversionActionName column for table Segments
Date
Date
Segment
Date column for table Segments
DayOfWeek
String
Segment
DayOfWeek column for table Segments
ExternalConversionSource
String
Segment
ExternalConversionSource column for table Segments
Month
Date
Segment
Month column for table Segments
MonthOfYear
String
Segment
MonthOfYear column for table Segments
Quarter
Date
Segment
Quarter column for table Segments
Webpage
String
Segment
Webpage column for table Segments
Week
Date
Segment
Week column for table Segments
Year
Int
Segment
Year column for table Segments
Name
Type
Description
ManagerId
Long
Id of the manager account on behalf of which you are requesting customer data.