VideoPerformance
The Video Performance report includes statistics for your account's upgraded AdWords for Video campaigns.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the VideoPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the VideoPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the VideoPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the VideoPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the VideoPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the VideoPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the VideoPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the VideoPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the VideoPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CreativeId | Long | Attribute | Ad ID | Ad ID for the VideoPerformance report. |
CreativeStatus | String | Attribute | Ad State | Ad State for the VideoPerformance report. The allowed values are ENABLED, PAUSED, DISABLED. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the VideoPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the VideoPerformance report. |
VideoChannelId | String | Attribute | Video Channel Id | Video Channel Id for the VideoPerformance report. |
VideoDuration | Long | Attribute | Video Duration | Video Duration for the VideoPerformance report. |
VideoId | String | Attribute | Video Id | Video Id for the VideoPerformance report. |
VideoTitle | String | Attribute | Video Title | Video Title for the VideoPerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the VideoPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the VideoPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the VideoPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the VideoPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the VideoPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the VideoPerformance report. |
Date | Date | Segment | Day | Day for the VideoPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the VideoPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the VideoPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the VideoPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the VideoPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the VideoPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the VideoPerformance report. |
Week | String | Segment | Week | Week for the VideoPerformance report. |
Year | Integer | Segment | Year | Year for the VideoPerformance report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the VideoPerformance report. |
AllConversions | Double | Metric | All Conv | All Conv for the VideoPerformance report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the VideoPerformance report. |
AverageCpm | Double | Metric | Avg CPM | Avg CPM for the VideoPerformance report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the VideoPerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the VideoPerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the VideoPerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the VideoPerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the VideoPerformance report. |
Cost | Decimal | Metric | Cost | Cost for the VideoPerformance report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the VideoPerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the VideoPerformance report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the VideoPerformance report. |
Ctr | Double | Metric | CTR | CTR for the VideoPerformance report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the VideoPerformance report. |
Engagements | Long | Metric | Engagements | Engagements for the VideoPerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the VideoPerformance report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the VideoPerformance report. |
VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the VideoPerformance report. |
VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the VideoPerformance report. |
VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the VideoPerformance report. |
VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the VideoPerformance report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the VideoPerformance report. |
VideoViews | Long | Metric | Views | Views for the VideoPerformance report. |
ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the VideoPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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