CriteriaPerformance

The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the CriteriaPerformance report.
AccountDescriptiveName	String	Attribute	Account	Account for the CriteriaPerformance report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the CriteriaPerformance report.
AdGroupId	Long	Attribute	Ad Group ID	Ad Group ID for the CriteriaPerformance report.
AdGroupName	String	Attribute	Ad Group	Ad Group for the CriteriaPerformance report.
AdGroupStatus	String	Attribute	Ad Group State	Ad Group State for the CriteriaPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
ApprovalStatus	String	Attribute	Approval Status	Approval Status for the CriteriaPerformance report. The allowed values are APPROVED, PENDING_REVIEW, UNDER_REVIEW, DISAPPROVED.
BaseAdGroupId	Long	Attribute	Base Ad Group ID	Base Ad Group ID for the CriteriaPerformance report.
BaseCampaignId	Long	Attribute	Base Campaign ID	Base Campaign ID for the CriteriaPerformance report.
BidModifier	Double	Attribute	Bid Adj	Bid Adj for the CriteriaPerformance report.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the CriteriaPerformance report.
CampaignName	String	Attribute	Campaign	Campaign for the CriteriaPerformance report.
CampaignStatus	String	Attribute	Campaign State	Campaign State for the CriteriaPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
ConversionAdjustment	String	Attribute	Conversion Adjustment	Conversion Adjustment for the CriteriaPerformance report. The allowed values are TRUE, FALSE.
CpcBid	Decimal	Attribute	Max CPC	Max CPC for the CriteriaPerformance report.
CpcBidSource	String	Attribute	Max CPC Source	Max CPC Source for the CriteriaPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.
CpmBid	Decimal	Attribute	Max CPM	Max CPM for the CriteriaPerformance report.
CpvBid	Decimal	Attribute	Max CPV	Max CPV for the CriteriaPerformance report.
CpvBidSource	String	Attribute	Max CPV Source	Max CPV Source for the CriteriaPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.
CreativeQualityScore	String	Attribute	Ad Relevance	Ad Relevance for the CriteriaPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
Criteria	String	Attribute	Keyword Per Placement	Keyword Per Placement for the CriteriaPerformance report.
CriteriaDestinationUrl	String	Attribute	Keyword Per Placement Destination URL	Keyword Per Placement Destination URL for the CriteriaPerformance report.
CriteriaType	String	Attribute	Criteria Type	Criteria Type for the CriteriaPerformance report. The allowed values are CONTENT_LABEL, KEYWORD, PLACEMENT, VERTICAL, USER_LIST, USER_INTEREST, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, PRODUCT_PARTITION, IP_BLOCK, WEBPAGE, LANGUAGE, LOCATION, AGE_RANGE, CARRIER, OPERATING_SYSTEM_VERSION, MOBILE_DEVICE, GENDER, PARENT, PROXIMITY, PLATFORM, PREFERRED_CONTENT, AD_SCHEDULE, LOCATION_GROUPS, PRODUCT_SCOPE, RUN_OF_NETWORK, CUSTOM_AFFINITY, CUSTOM_INTENT, YOUTUBE_VIDEO, YOUTUBE_CHANNEL, APP_PAYMENT_MODEL, INCOME_RANGE, INTERACTION_TYPE, UNKNOWN.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the CriteriaPerformance report.
DisplayName	String	Attribute	Criteria Display Name	Criteria Display Name for the CriteriaPerformance report.
EnhancedCpcEnabled	String	Attribute	Enhanced CPC Enabled	Enhanced CPC Enabled for the CriteriaPerformance report. The allowed values are TRUE, FALSE.
EstimatedAddClicksAtFirstPositionCpc	Long	Attribute	Est Add Clicks Per wk (first Position Bid)	Est Add Clicks Per wk (first Position Bid) for the CriteriaPerformance report.
EstimatedAddCostAtFirstPositionCpc	Decimal	Attribute	Est Add Cost Per wk (first Position Bid)	Est Add Cost Per wk (first Position Bid) for the CriteriaPerformance report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the CriteriaPerformance report.
FinalAppUrls	String	Attribute	App Final URL	App Final URL for the CriteriaPerformance report.
FinalMobileUrls	String	Attribute	Mobile Final URL	Mobile Final URL for the CriteriaPerformance report.
FinalUrls	String	Attribute	Final URL	Final URL for the CriteriaPerformance report.
FinalUrlSuffix	String	Attribute	Final URL Suffix	Final URL Suffix for the CriteriaPerformance report.
FirstPageCpc	String	Attribute	First Page CPC	First Page CPC for the CriteriaPerformance report.
FirstPositionCpc	String	Attribute	First Position CPC	First Position CPC for the CriteriaPerformance report.
HasQualityScore	String	Attribute	Has Quality Score	Has Quality Score for the CriteriaPerformance report. The allowed values are TRUE, FALSE.
Id	Long	Attribute	Keyword ID	Keyword ID for the CriteriaPerformance report.
IsNegative	String	Attribute	Is Negative	Is Negative for the CriteriaPerformance report. The allowed values are TRUE, FALSE.
LabelIds	String	Attribute	Label IDs	Label IDs for the CriteriaPerformance report.
Labels	String	Attribute	Labels	Labels for the CriteriaPerformance report.
Parameter	String	Attribute	Dynamic Ad Target	Dynamic Ad Target for the CriteriaPerformance report.
PostClickQualityScore	String	Attribute	Landing Page Experience	Landing Page Experience for the CriteriaPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
QualityScore	Integer	Attribute	Quality Score	Quality Score for the CriteriaPerformance report.
SearchPredictedCtr	String	Attribute	Expected Clickthrough Rate	Expected Clickthrough Rate for the CriteriaPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
Status	String	Attribute	Keyword Per Placement State	Keyword Per Placement State for the CriteriaPerformance report. The allowed values are ENABLED, REMOVED, PAUSED.
SystemServingStatus	String	Attribute	Criterion Serving Status	Criterion Serving Status for the CriteriaPerformance report. The allowed values are ELIGIBLE, RARELY_SERVED.
TopOfPageCpc	String	Attribute	Top Of Page CPC	Top Of Page CPC for the CriteriaPerformance report.
TrackingUrlTemplate	String	Attribute	Tracking Template	Tracking Template for the CriteriaPerformance report.
UrlCustomParameters	String	Attribute	Custom Parameter	Custom Parameter for the CriteriaPerformance report.
VerticalId	Long	Attribute	Vertical ID	Vertical ID for the CriteriaPerformance report.
AdNetworkType1	String	Segment	Network	Network for the CriteriaPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the CriteriaPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType	String	Segment	Click Type	Click Type for the CriteriaPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionAdjustmentLagBucket	String	Segment	Days To Conversion Or Adjustment	Days To Conversion Or Adjustment for the CriteriaPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the CriteriaPerformance report.
ConversionLagBucket	String	Segment	Days To Conversion	Days To Conversion for the CriteriaPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the CriteriaPerformance report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the CriteriaPerformance report.
Date	Date	Segment	Day	Day for the CriteriaPerformance report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the CriteriaPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the CriteriaPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the CriteriaPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month	String	Segment	Month	Month for the CriteriaPerformance report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the CriteriaPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the CriteriaPerformance report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the CriteriaPerformance report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the CriteriaPerformance report.
Year	Integer	Segment	Year	Year for the CriteriaPerformance report.
AbsoluteTopImpressionPercentage	Double	Metric	Impr Abs Top	The percent of add impressions shown as the very first ad.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the CriteriaPerformance report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the CriteriaPerformance report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the CriteriaPerformance report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the CriteriaPerformance report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the CriteriaPerformance report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the CriteriaPerformance report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the CriteriaPerformance report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the CriteriaPerformance report.
AllConversions	Double	Metric	All Conv	All Conv for the CriteriaPerformance report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the CriteriaPerformance report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the CriteriaPerformance report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the CriteriaPerformance report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the CriteriaPerformance report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the CriteriaPerformance report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the CriteriaPerformance report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the CriteriaPerformance report.
Clicks	Long	Metric	Clicks	Clicks for the CriteriaPerformance report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the CriteriaPerformance report.
Conversions	Double	Metric	Conversions	Conversions for the CriteriaPerformance report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the CriteriaPerformance report.
Cost	Decimal	Metric	Cost	Cost for the CriteriaPerformance report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the CriteriaPerformance report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the CriteriaPerformance report.
CostPerCurrentModelAttributedConversion	Double	Metric	Cost Per Conv (current Model)	Cost Per Conv (current Model) for the CriteriaPerformance report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the CriteriaPerformance report.
Ctr	Double	Metric	CTR	CTR for the CriteriaPerformance report.
CurrentModelAttributedConversions	Double	Metric	Conversions (current Model)	Conversions (current Model) for the CriteriaPerformance report.
CurrentModelAttributedConversionValue	Double	Metric	Conv Value (current Model)	Conv Value (current Model) for the CriteriaPerformance report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the CriteriaPerformance report.
Engagements	Long	Metric	Engagements	Engagements for the CriteriaPerformance report.
GmailForwards	Long	Metric	Gmail Forwards	Gmail Forwards for the CriteriaPerformance report.
GmailSaves	Long	Metric	Gmail Saves	Gmail Saves for the CriteriaPerformance report.
GmailSecondaryClicks	Long	Metric	Gmail Clicks To Website	Gmail Clicks To Website for the CriteriaPerformance report.
Impressions	Long	Metric	Impressions	Impressions for the CriteriaPerformance report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the CriteriaPerformance report.
Interactions	Long	Metric	Interactions	Interactions for the CriteriaPerformance report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the CriteriaPerformance report.
TopImpressionPercentage	Double	Metric	Impr Top	The percent of add impressions that are shown anywhere above the organic search results.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the CriteriaPerformance report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the CriteriaPerformance report.
ValuePerCurrentModelAttributedConversion	Double	Metric	Value Per Conv (current Model)	Value Per Conv (current Model) for the CriteriaPerformance report.
VideoQuartile100Rate	Double	Metric	Video Played To 100Percent	Video Played To 100Percent for the CriteriaPerformance report.
VideoQuartile25Rate	Double	Metric	Video Played To 25Percent	Video Played To 25Percent for the CriteriaPerformance report.
VideoQuartile50Rate	Double	Metric	Video Played To 50Percent	Video Played To 50Percent for the CriteriaPerformance report.
VideoQuartile75Rate	Double	Metric	Video Played To 75Percent	Video Played To 75Percent for the CriteriaPerformance report.
VideoViewRate	Double	Metric	View Rate	View Rate for the CriteriaPerformance report.
VideoViews	Long	Metric	Views	Views for the CriteriaPerformance report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the CriteriaPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.