CriteriaPerformance

The Criteria Performance report includes statistics aggregated at the ad group criteria level, one row per ad group and criteria combination.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the CriteriaPerformance report.

AccountDescriptiveName

String

Attribute

Account

Account for the CriteriaPerformance report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the CriteriaPerformance report.

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the CriteriaPerformance report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the CriteriaPerformance report.

AdGroupStatus

String

Attribute

Ad Group State

Ad Group State for the CriteriaPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

ApprovalStatus

String

Attribute

Approval Status

Approval Status for the CriteriaPerformance report.

The allowed values are APPROVED, PENDING_REVIEW, UNDER_REVIEW, DISAPPROVED.

BaseAdGroupId

Long

Attribute

Base Ad Group ID

Base Ad Group ID for the CriteriaPerformance report.

BaseCampaignId

Long

Attribute

Base Campaign ID

Base Campaign ID for the CriteriaPerformance report.

BidModifier

Double

Attribute

Bid Adj

Bid Adj for the CriteriaPerformance report.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the CriteriaPerformance report.

CampaignName

String

Attribute

Campaign

Campaign for the CriteriaPerformance report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the CriteriaPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

ConversionAdjustment

String

Attribute

Conversion Adjustment

Conversion Adjustment for the CriteriaPerformance report.

The allowed values are TRUE, FALSE.

CpcBid

Decimal

Attribute

Max CPC

Max CPC for the CriteriaPerformance report.

CpcBidSource

String

Attribute

Max CPC Source

Max CPC Source for the CriteriaPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

CpmBid

Decimal

Attribute

Max CPM

Max CPM for the CriteriaPerformance report.

CpvBid

Decimal

Attribute

Max CPV

Max CPV for the CriteriaPerformance report.

CpvBidSource

String

Attribute

Max CPV Source

Max CPV Source for the CriteriaPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

CreativeQualityScore

String

Attribute

Ad Relevance

Ad Relevance for the CriteriaPerformance report.

The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.

Criteria

String

Attribute

Keyword Per Placement

Keyword Per Placement for the CriteriaPerformance report.

CriteriaDestinationUrl

String

Attribute

Keyword Per Placement Destination URL

Keyword Per Placement Destination URL for the CriteriaPerformance report.

CriteriaType

String

Attribute

Criteria Type

Criteria Type for the CriteriaPerformance report.

The allowed values are CONTENT_LABEL, KEYWORD, PLACEMENT, VERTICAL, USER_LIST, USER_INTEREST, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, PRODUCT_PARTITION, IP_BLOCK, WEBPAGE, LANGUAGE, LOCATION, AGE_RANGE, CARRIER, OPERATING_SYSTEM_VERSION, MOBILE_DEVICE, GENDER, PARENT, PROXIMITY, PLATFORM, PREFERRED_CONTENT, AD_SCHEDULE, LOCATION_GROUPS, PRODUCT_SCOPE, RUN_OF_NETWORK, CUSTOM_AFFINITY, CUSTOM_INTENT, YOUTUBE_VIDEO, YOUTUBE_CHANNEL, APP_PAYMENT_MODEL, INCOME_RANGE, INTERACTION_TYPE, UNKNOWN.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the CriteriaPerformance report.

DisplayName

String

Attribute

Criteria Display Name

Criteria Display Name for the CriteriaPerformance report.

EnhancedCpcEnabled

String

Attribute

Enhanced CPC Enabled

Enhanced CPC Enabled for the CriteriaPerformance report.

The allowed values are TRUE, FALSE.

EstimatedAddClicksAtFirstPositionCpc

Long

Attribute

Est Add Clicks Per wk (first Position Bid)

Est Add Clicks Per wk (first Position Bid) for the CriteriaPerformance report.

EstimatedAddCostAtFirstPositionCpc

Decimal

Attribute

Est Add Cost Per wk (first Position Bid)

Est Add Cost Per wk (first Position Bid) for the CriteriaPerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the CriteriaPerformance report.

FinalAppUrls

String

Attribute

App Final URL

App Final URL for the CriteriaPerformance report.

FinalMobileUrls

String

Attribute

Mobile Final URL

Mobile Final URL for the CriteriaPerformance report.

FinalUrls

String

Attribute

Final URL

Final URL for the CriteriaPerformance report.

FinalUrlSuffix

String

Attribute

Final URL Suffix

Final URL Suffix for the CriteriaPerformance report.

FirstPageCpc

String

Attribute

First Page CPC

First Page CPC for the CriteriaPerformance report.

FirstPositionCpc

String

Attribute

First Position CPC

First Position CPC for the CriteriaPerformance report.

HasQualityScore

String

Attribute

Has Quality Score

Has Quality Score for the CriteriaPerformance report.

The allowed values are TRUE, FALSE.

Id

Long

Attribute

Keyword ID

Keyword ID for the CriteriaPerformance report.

IsNegative

String

Attribute

Is Negative

Is Negative for the CriteriaPerformance report.

The allowed values are TRUE, FALSE.

LabelIds

String

Attribute

Label IDs

Label IDs for the CriteriaPerformance report.

Labels

String

Attribute

Labels

Labels for the CriteriaPerformance report.

Parameter

String

Attribute

Dynamic Ad Target

Dynamic Ad Target for the CriteriaPerformance report.

PostClickQualityScore

String

Attribute

Landing Page Experience

Landing Page Experience for the CriteriaPerformance report.

The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.

QualityScore

Integer

Attribute

Quality Score

Quality Score for the CriteriaPerformance report.

SearchPredictedCtr

String

Attribute

Expected Clickthrough Rate

Expected Clickthrough Rate for the CriteriaPerformance report.

The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.

Status

String

Attribute

Keyword Per Placement State

Keyword Per Placement State for the CriteriaPerformance report.

The allowed values are ENABLED, REMOVED, PAUSED.

SystemServingStatus

String

Attribute

Criterion Serving Status

Criterion Serving Status for the CriteriaPerformance report.

The allowed values are ELIGIBLE, RARELY_SERVED.

TopOfPageCpc

String

Attribute

Top Of Page CPC

Top Of Page CPC for the CriteriaPerformance report.

TrackingUrlTemplate

String

Attribute

Tracking Template

Tracking Template for the CriteriaPerformance report.

UrlCustomParameters

String

Attribute

Custom Parameter

Custom Parameter for the CriteriaPerformance report.

VerticalId

Long

Attribute

Vertical ID

Vertical ID for the CriteriaPerformance report.

AdNetworkType1

String

Segment

Network

Network for the CriteriaPerformance report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the CriteriaPerformance report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the CriteriaPerformance report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionAdjustmentLagBucket

String

Segment

Days To Conversion Or Adjustment

Days To Conversion Or Adjustment for the CriteriaPerformance report.

The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the CriteriaPerformance report.

ConversionLagBucket

String

Segment

Days To Conversion

Days To Conversion for the CriteriaPerformance report.

The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the CriteriaPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the CriteriaPerformance report.

Date

Date

Segment

Day

Day for the CriteriaPerformance report.