PlacementPerformance
The Placements Performance report includes all statistics aggregated at the placement level, one row per placement.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the PlacementPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the PlacementPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the PlacementPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the PlacementPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the PlacementPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the PlacementPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the PlacementPerformance report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the PlacementPerformance report. |
BiddingStrategyId | Long | Attribute | Bid Strategy ID | Bid Strategy ID for the PlacementPerformance report. |
BiddingStrategyName | String | Attribute | Bid Strategy Name | Bid Strategy Name for the PlacementPerformance report. |
BiddingStrategyType | String | Attribute | Bid Strategy Type | Bid Strategy Type for the PlacementPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN. |
BidModifier | Double | Attribute | Bid Adj | Bid Adj for the PlacementPerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the PlacementPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the PlacementPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the PlacementPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CpcBid | Decimal | Attribute | Max CPC | Max CPC for the PlacementPerformance report. |
CpcBidSource | String | Attribute | Max CPC Source | Max CPC Source for the PlacementPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
CpmBid | Decimal | Attribute | Max CPM | Max CPM for the PlacementPerformance report. |
CpmBidSource | String | Attribute | Max CPM Source | Max CPM Source for the PlacementPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
Criteria | String | Attribute | Placement | Placement for the PlacementPerformance report. |
CriteriaDestinationUrl | String | Attribute | Destination URL | Destination URL for the PlacementPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the PlacementPerformance report. |
DisplayName | String | Attribute | Criteria Display Name | Criteria Display Name for the PlacementPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the PlacementPerformance report. |
FinalAppUrls | String | Attribute | App Final URL | App Final URL for the PlacementPerformance report. |
FinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the PlacementPerformance report. |
FinalUrls | String | Attribute | Final URL | Final URL for the PlacementPerformance report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the PlacementPerformance report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the PlacementPerformance report. The allowed values are TRUE, FALSE. |
IsRestrict | String | Attribute | Is Restricting | Is Restricting for the PlacementPerformance report. The allowed values are TRUE, FALSE. |
Status | String | Attribute | Placement State | Placement State for the PlacementPerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
TrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the PlacementPerformance report. |
UrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the PlacementPerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the PlacementPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the PlacementPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the PlacementPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the PlacementPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the PlacementPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the PlacementPerformance report. |
Date | Date | Segment | Day | Day for the PlacementPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the PlacementPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the PlacementPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the PlacementPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the PlacementPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the PlacementPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the PlacementPerformance report. |
Week | String | Segment | Week | Week for the PlacementPerformance report. |
Year | Integer | Segment | Year | Year for the PlacementPerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the PlacementPerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the PlacementPerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the PlacementPerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the PlacementPerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the PlacementPerformance report. |
ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the PlacementPerformance report. |
ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the PlacementPerformance report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the PlacementPerformance report. |
AllConversions | Double | Metric | All Conv | All Conv for the PlacementPerformance report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the PlacementPerformance report. |
AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the PlacementPerformance report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the PlacementPerformance report. |
AverageCpe | Double | Metric | Avg CPE | Avg CPE for the PlacementPerformance report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the PlacementPerformance report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the PlacementPerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the PlacementPerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the PlacementPerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the PlacementPerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the PlacementPerformance report. |
Cost | Decimal | Metric | Cost | Cost for the PlacementPerformance report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the PlacementPerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the PlacementPerformance report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the PlacementPerformance report. |
Ctr | Double | Metric | CTR | CTR for the PlacementPerformance report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the PlacementPerformance report. |
Engagements | Long | Metric | Engagements | Engagements for the PlacementPerformance report. |
GmailForwards | Long | Metric | Gmail Forwards | Gmail Forwards for the PlacementPerformance report. |
GmailSaves | Long | Metric | Gmail Saves | Gmail Saves for the PlacementPerformance report. |
GmailSecondaryClicks | Long | Metric | Gmail Clicks To Website | Gmail Clicks To Website for the PlacementPerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the PlacementPerformance report. |
InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the PlacementPerformance report. |
Interactions | Long | Metric | Interactions | Interactions for the PlacementPerformance report. |
InteractionTypes | String | Metric | Interaction Types | Interaction Types for the PlacementPerformance report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the PlacementPerformance report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the PlacementPerformance report. |
VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the PlacementPerformance report. |
VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the PlacementPerformance report. |
VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the PlacementPerformance report. |
VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the PlacementPerformance report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the PlacementPerformance report. |
VideoViews | Long | Metric | Views | Views for the PlacementPerformance report. |
ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the PlacementPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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