GoalsAndFunnelsReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
AccountName	String				The account name.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
AdGroupId	Long				The Bing Ads assigned identifier of an account.
CampaignId	Long				The Bing Ads assigned identifier of a campaign.
AdGroupName	String				The ad group name.
CampaignName	String				The campaign name.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads.
AccountStatus	String				The account status.
CampaignStatus	String				The campaign status.
AdGroupStatus	String				The ad group status.
Keyword	String				The keyword text.
KeywordStatus	String				The keyword status.
KeywordId	String				The Bing Ads assigned identifier of a keyword.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
Goal	String	true			The name of your event tracking or campaign analytics goal.
GoalId	String				The Bing Ads assigned identifier of a goal.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
AllConversions	Integer		true		The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
AllRevenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.