UserActivity
Columns
Name
Type
ReadOnly
Description
ClientId
String
True
The Client ID or User ID associated with the user. This can be found in the 'User Explorer' section of Google Analytics' UI.
ActivityTime
String
True
Timestamp of the activity.
Source
String
True
The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
Medium
String
True
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
ChannelGrouping
String
True
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
Campaign
String
True
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
Keyword
String
True
For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
Hostname
String
True
The hostname from which the tracking request was made.
LandingPagePath
String
True
The first page in users' sessions, or the landing page.
ActivityType
String
True
Type of this activity.
Event
String
True
This field contains all the details pertaining to an event and will be set if activityType equals EVENT.
PageView
String
True
This will be set if activityType equals PAGEVIEW. This field contains all the details about the visitor and the page that was visited.
AppView
String
True
This will be set if activityType equals SCREEN_VIEW.
Ecommerce
String
True
This will be set if activityType equals ECOMMERCE.
Goals
String
True
This will be set if activityType equals GOAL.
StartDate
String
True
Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
EndDate
String
True
End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
SamplesReadCounts
String
True
Comma separated list of samples read counts when the response data is sampled.
SamplingSpaceSizes
String
True
Comma separated list of samples space sizes counts when the response data is sampled.
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