DisplayTopicsPerformance
The Display Topics Performance report includes all display network statistics aggregated at the topic level, one row per topic.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the DisplayTopicsPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the DisplayTopicsPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the DisplayTopicsPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the DisplayTopicsPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the DisplayTopicsPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the DisplayTopicsPerformance report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the DisplayTopicsPerformance report. |
BiddingStrategyId | Long | Attribute | Bid Strategy ID | Bid Strategy ID for the DisplayTopicsPerformance report. |
BiddingStrategyName | String | Attribute | Bid Strategy Name | Bid Strategy Name for the DisplayTopicsPerformance report. |
BiddingStrategyType | String | Attribute | Bid Strategy Type | Bid Strategy Type for the DisplayTopicsPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN. |
BidModifier | Double | Attribute | Bid Adj | Bid Adj for the DisplayTopicsPerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the DisplayTopicsPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the DisplayTopicsPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CpcBid | Decimal | Attribute | Max CPC | Max CPC for the DisplayTopicsPerformance report. |
CpcBidSource | String | Attribute | Max CPC Source | Max CPC Source for the DisplayTopicsPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
CpmBid | Decimal | Attribute | Max CPM | Max CPM for the DisplayTopicsPerformance report. |
CpmBidSource | String | Attribute | Max CPM Source | Max CPM Source for the DisplayTopicsPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
Criteria | String | Attribute | Topic | Topic for the DisplayTopicsPerformance report. |
CriteriaDestinationUrl | String | Attribute | Destination URL | Destination URL for the DisplayTopicsPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the DisplayTopicsPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the DisplayTopicsPerformance report. |
FinalAppUrls | String | Attribute | App Final URL | App Final URL for the DisplayTopicsPerformance report. |
FinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the DisplayTopicsPerformance report. |
FinalUrls | String | Attribute | Final URL | Final URL for the DisplayTopicsPerformance report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the DisplayTopicsPerformance report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the DisplayTopicsPerformance report. The allowed values are TRUE, FALSE. |
IsRestrict | String | Attribute | Is Restricting | Is Restricting for the DisplayTopicsPerformance report. The allowed values are TRUE, FALSE. |
Status | String | Attribute | Topic State | Topic State for the DisplayTopicsPerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
TrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the DisplayTopicsPerformance report. |
UrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the DisplayTopicsPerformance report. |
VerticalId | Long | Attribute | Vertical ID | Vertical ID for the DisplayTopicsPerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the DisplayTopicsPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the DisplayTopicsPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the DisplayTopicsPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the DisplayTopicsPerformance report. |
Date | Date | Segment | Day | Day for the DisplayTopicsPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the DisplayTopicsPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the DisplayTopicsPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the DisplayTopicsPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the DisplayTopicsPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the DisplayTopicsPerformance report. |
Week | String | Segment | Week | Week for the DisplayTopicsPerformance report. |
Year | Integer | Segment | Year | Year for the DisplayTopicsPerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the DisplayTopicsPerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the DisplayTopicsPerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the DisplayTopicsPerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the DisplayTopicsPerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Meas |