ProductPartitionPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay	Integer			true	Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek	Integer			true	Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
AdGroupName	String				The ad group name.
AdGroupId	Long				The Bing Ads assigned identifier of an ad group.
AdId	Long				The Bing Ads assigned identifier of an ad.
AssistedClicks	String				Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AssistedImpressions	String				The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.
CampaignName	String				The campaign name.
CurrencyCode	String				The account currency type.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads.
Language	String				The ad group language.
AccountStatus	String				The account status.
CampaignStatus	String				The campaign status.
AdGroupStatus	String				The ad group status.
CampaignId	Long				The Bing Ads assigned identifier of a campaign.
Network	String				The current network setting of an ad group.
OfferLanguage	String				The report will include a column that contains the language for the product offer.
CountryOfSale	String				The report will include a column that contains the country of sale for the product catalog.
AdStatus	String				The ad status.
PartitionType	String	true			The product partition type.
ProductGroup	String	true			The forward slash ('/') delimited list of product conditions, reported as Operand=
AdGroupCriterionId	Long				The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.
CurrentMaxCpc	String				The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
DestinationUrl	String				The destination URL attribute of the ad, keyword, or ad group criterion.
BidMatchType	String				The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
DeliveredMatchType	String				The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
TrackingTemplate	String				The current tracking template of the criterion.
CustomParameters	String				The current custom parameter set of the criterion.
TopVsOther	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AdDistribution	String				The ad distribution attribute of an ad group.
ClickType	String				Click type refers to each component of an ad that a customer can click.
BidStrategyType	String				The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
LocalStoreCode	String				An alphanumeric identifier defined by the merchant to uniquely identify each local store.
ClickTypeId	Long				The click type ID.
CostPerConversion	Double				The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
AbsoluteTopImpressionSharePercent	Double		true		The number of times your ad is shown in the top position as a percentage of the total available impressions in the market you were targeting.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
ClickSharePercent	Double		true		The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured.
Ctr	Double		true		The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc	Double		true		The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend	Double		true		The cost per click (CPC) summed for each click.
Conversions	Integer		true		The cost per click (CPC) summed for each click.
ConversionRate	Double		true		The cost per click (CPC) summed for each click.
Revenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend	Double		true		The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
RevenuePerConversion	Double		true		The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
ImpressionSharePercent	Double		true		The estimated percentage of impressions, out of the total available impressions in the market you were targeting. The value of this column is empty if the data is not available.
ImpressionLostToBudgetPercent	Double		true		The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget. The value of this column is empty if the data is not available.
ImpressionLostToRankPercent	Double		true		The estimated percentage of impressions your ad did not receive due to issues with your ad ranking. The value of this column is empty if the data is not available.
BenchmarkBid	Double		true		Shows you how much other advertisers are bidding on average on similar products as your current target.
BenchmarkCtr	Double		true		Shows you how other product ads for similar products are performing on average based on how often people who see the ad end up clicking on it.
TotalClicksOnAdElements	Integer		true		The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssist	Double		true		The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerAssist	Double		true		The revenue per assist.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.