AgeRangePerformance
The Age Range Performance report includes all display network statistics aggregated by age range. It also includes automatic audience performance.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the AgeRangePerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the AgeRangePerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the AgeRangePerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the AgeRangePerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the AgeRangePerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the AgeRangePerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the AgeRangePerformance report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the AgeRangePerformance report. |
BiddingStrategyId | Long | Attribute | Bid Strategy ID | Bid Strategy ID for the AgeRangePerformance report. |
BiddingStrategyName | String | Attribute | Bid Strategy Name | Bid Strategy Name for the AgeRangePerformance report. |
BiddingStrategyType | String | Attribute | Bid Strategy Type | Bid Strategy Type for the AgeRangePerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN. |
BidModifier | Double | Attribute | Bid Adj | Bid Adj for the AgeRangePerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the AgeRangePerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the AgeRangePerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the AgeRangePerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CpcBid | Decimal | Attribute | Max CPC | Max CPC for the AgeRangePerformance report. |
CpcBidSource | String | Attribute | Max CPC Source | Max CPC Source for the AgeRangePerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
CpmBid | Decimal | Attribute | Max CPM | Max CPM for the AgeRangePerformance report. |
CpmBidSource | String | Attribute | Max CPM Source | Max CPM Source for the AgeRangePerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
Criteria | String | Attribute | Age Range | Age Range for the AgeRangePerformance report. |
CriteriaDestinationUrl | String | Attribute | Destination URL | Destination URL for the AgeRangePerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the AgeRangePerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the AgeRangePerformance report. |
FinalAppUrls | String | Attribute | App Final URL | App Final URL for the AgeRangePerformance report. |
FinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the AgeRangePerformance report. |
FinalUrls | String | Attribute | Final URL | Final URL for the AgeRangePerformance report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the AgeRangePerformance report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the AgeRangePerformance report. The allowed values are TRUE, FALSE. |
IsRestrict | String | Attribute | Is Restricting | Is Restricting for the AgeRangePerformance report. The allowed values are TRUE, FALSE. |
Status | String | Attribute | Age Range State | Age Range State for the AgeRangePerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
TrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the AgeRangePerformance report. |
UrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the AgeRangePerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the AgeRangePerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the AgeRangePerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the AgeRangePerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the AgeRangePerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the AgeRangePerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the AgeRangePerformance report. |
Date | Date | Segment | Day | Day for the AgeRangePerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the AgeRangePerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the AgeRangePerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the AgeRangePerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the AgeRangePerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the AgeRangePerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the AgeRangePerformance report. |
Week | String | Segment | Week | Week for the AgeRangePerformance report. |
Year | Integer | Segment | Year | Year for the AgeRangePerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the AgeRangePerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the AgeRangePerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the AgeRangePerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the AgeRangePerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the AgeRangePerformance report. |
ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the AgeRangePerformance report. |
ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the AgeRangePerformance report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the AgeRangePerformance report. |
AllConversions | Double | Metric | All Conv | All Conv for the AgeRangePerformance report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the AgeRangePerformance report. |
AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the AgeRangePerformance report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the AgeRangePerformance report. |
AverageCpe | Double | Metric | Avg CPE | Avg CPE for the AgeRangePerformance report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the AgeRangePerformance report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the AgeRangePerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the AgeRangePerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the AgeRangePerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the AgeRangePerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the AgeRangePerformance report. |
Cost | Decimal | Metric | Cost | Cost for the AgeRangePerformance report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the AgeRangePerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the AgeRangePerformance report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the AgeRangePerformance report. |
Ctr | Double | Metric | CTR | CTR for the AgeRangePerformance report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the AgeRangePerformance report. |
Engagements | Long | Metric | Engagements | Engagements for the AgeRangePerformance report. |
GmailForwards | Long | Metric | Gmail Forwards | Gmail Forwards for the AgeRangePerformance report. |
GmailSaves | Long | Metric | Gmail Saves | Gmail Saves for the AgeRangePerformance report. |
GmailSecondaryClicks | Long | Metric | Gmail Clicks To Website | Gmail Clicks To Website for the AgeRangePerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the AgeRangePerformance report. |
InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the AgeRangePerformance report. |
Interactions | Long | Metric | Interactions | Interactions for the AgeRangePerformance report. |
InteractionTypes | String | Metric | Interaction Types | Interaction Types for the AgeRangePerformance report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the AgeRangePerformance report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the AgeRangePerformance report. |
VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the AgeRangePerformance report. |
VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the AgeRangePerformance report. |
VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the AgeRangePerformance report. |
VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the AgeRangePerformance report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the AgeRangePerformance report. |
VideoViews | Long | Metric | Views | Views for the AgeRangePerformance report. |
ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the AgeRangePerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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