CampaignAdScheduleTarget

The Campaign Ad Schedule Target report summarizes the performance of campaigns by AdSchedule criteria.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the CampaignAdScheduleTarget report.
AccountDescriptiveName	String	Attribute	Account	Account for the CampaignAdScheduleTarget report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the CampaignAdScheduleTarget report.
BidModifier	Double	Attribute	Bid Adj	Bid Adj for the CampaignAdScheduleTarget report.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the CampaignAdScheduleTarget report.
CampaignName	String	Attribute	Campaign	Campaign for the CampaignAdScheduleTarget report.
CampaignStatus	String	Attribute	Campaign State	Campaign State for the CampaignAdScheduleTarget report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the CampaignAdScheduleTarget report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the CampaignAdScheduleTarget report.
Id	Long	Attribute	Ad Schedule	Ad Schedule for the CampaignAdScheduleTarget report.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the CampaignAdScheduleTarget report.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the CampaignAdScheduleTarget report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the CampaignAdScheduleTarget report.
Date	Date	Segment	Day	Day for the CampaignAdScheduleTarget report.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the CampaignAdScheduleTarget report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month	String	Segment	Month	Month for the CampaignAdScheduleTarget report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the CampaignAdScheduleTarget report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the CampaignAdScheduleTarget report.
Week	String	Segment	Week	Week for the CampaignAdScheduleTarget report.
Year	Integer	Segment	Year	Year for the CampaignAdScheduleTarget report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the CampaignAdScheduleTarget report.
AllConversions	Double	Metric	All Conv	All Conv for the CampaignAdScheduleTarget report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the CampaignAdScheduleTarget report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the CampaignAdScheduleTarget report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the CampaignAdScheduleTarget report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the CampaignAdScheduleTarget report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the CampaignAdScheduleTarget report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the CampaignAdScheduleTarget report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the CampaignAdScheduleTarget report.
Clicks	Long	Metric	Clicks	Clicks for the CampaignAdScheduleTarget report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the CampaignAdScheduleTarget report.
Conversions	Double	Metric	Conversions	Conversions for the CampaignAdScheduleTarget report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the CampaignAdScheduleTarget report.
Cost	Decimal	Metric	Cost	Cost for the CampaignAdScheduleTarget report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the CampaignAdScheduleTarget report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the CampaignAdScheduleTarget report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the CampaignAdScheduleTarget report.
Ctr	Double	Metric	CTR	CTR for the CampaignAdScheduleTarget report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the CampaignAdScheduleTarget report.
Engagements	Long	Metric	Engagements	Engagements for the CampaignAdScheduleTarget report.
Impressions	Long	Metric	Impressions	Impressions for the CampaignAdScheduleTarget report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the CampaignAdScheduleTarget report.
Interactions	Long	Metric	Interactions	Interactions for the CampaignAdScheduleTarget report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the CampaignAdScheduleTarget report.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the CampaignAdScheduleTarget report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the CampaignAdScheduleTarget report.
VideoQuartile100Rate	Double	Metric	Video Played To 100Percent	Video Played To 100Percent for the CampaignAdScheduleTarget report.
VideoQuartile25Rate	Double	Metric	Video Played To 25Percent	Video Played To 25Percent for the CampaignAdScheduleTarget report.
VideoQuartile50Rate	Double	Metric	Video Played To 50Percent	Video Played To 50Percent for the CampaignAdScheduleTarget report.
VideoQuartile75Rate	Double	Metric	Video Played To 75Percent	Video Played To 75Percent for the CampaignAdScheduleTarget report.
VideoViewRate	Double	Metric	View Rate	View Rate for the CampaignAdScheduleTarget report.
VideoViews	Long	Metric	Views	Views for the CampaignAdScheduleTarget report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the CampaignAdScheduleTarget report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.