ProductPartitionUnitPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

AdGroupName

String

The ad group name.

AdGroupId

Long

The Bing Ads assigned identifier of an ad group.

AdId

Long

The Bing Ads assigned identifier of an ad.

CampaignName

String

The campaign name.

CurrencyCode

String

The account currency type.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

Language

String

The ad group language.

AccountStatus

String

The account status.

AssistedClicks

String

Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.

AssistedImpressions

String

The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.

CampaignStatus

String

The campaign status.

AdGroupStatus

String

The ad group status.

CampaignId

Long

The Bing Ads assigned identifier of a campaign.

Network

String

The current network setting of an ad group.

AdStatus

String

The ad status.

ProductGroup

String

true

The forward slash ('/') delimited list of product conditions, reported as Operand=

AdGroupCriterionId

Long

true

The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.

CurrentMaxCpc

String

The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.

DestinationUrl

String

The destination URL attribute of the ad, keyword, or ad group criterion.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.

DeliveredMatchType

String

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.

TrackingTemplate

String

The current tracking template of the criterion.

CustomParameters

String

The current custom parameter set of the criterion.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

BidStrategyType

String

The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.

LocalStoreCode

String

An alphanumeric identifier defined by the merchant to uniquely identify each local store.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

Conversions

Integer

true

The cost per click (CPC) summed for each click.

ConversionRate

Double

true

The cost per click (CPC) summed for each click.

CostPerConversion

Double

true

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Revenue

Double

true

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

ReturnOnAdSpend

Double

true

The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).

RevenuePerConversion

Double

true

The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).

Assists

Integer

true

The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

CostPerAssist

Double

true

The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

RevenuePerAssist

Double

true

The revenue per assist.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name