ProductPartitionUnitPerformanceReport
Columns
Name
Type
Select requirement
Metric
Aggregate
Description
Summary
String
true
The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly
String
true
Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily
Date
true
Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly
Date
true
Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly
Date
true
Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly
Integer
true
Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay
Integer
true
Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek
Integer
true
Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AccountNumber
String
The Bing Ads assigned number of an account.
AccountId
Long
The Bing Ads assigned identifier of an account.
AdGroupName
String
The ad group name.
AdGroupId
Long
The Bing Ads assigned identifier of an ad group.
AdId
Long
The Bing Ads assigned identifier of an ad.
CampaignName
String
The campaign name.
CurrencyCode
String
The account currency type.
DeviceType
String
The device name attribute of a device OS target bid. The type of device which showed ads.
Language
String
The ad group language.
AccountStatus
String
The account status.
AssistedClicks
String
Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AssistedImpressions
String
The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.
CampaignStatus
String
The campaign status.
AdGroupStatus
String
The ad group status.
CampaignId
Long
The Bing Ads assigned identifier of a campaign.
Network
String
The current network setting of an ad group.
AdStatus
String
The ad status.
ProductGroup
String
true
The forward slash ('/') delimited list of product conditions, reported as Operand=
AdGroupCriterionId
Long
true
The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.
CurrentMaxCpc
String
The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
DestinationUrl
String
The destination URL attribute of the ad, keyword, or ad group criterion.
BidMatchType
String
The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
DeliveredMatchType
String
The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
TrackingTemplate
String
The current tracking template of the criterion.
CustomParameters
String
The current custom parameter set of the criterion.
TopVsOther
String
The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
BidStrategyType
String
The bid strategy type. Possible values include EnhancedCpc and ManualCpc. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g. one of the supported values listed above.
LocalStoreCode
String
An alphanumeric identifier defined by the merchant to uniquely identify each local store.
Goal
String
The goal name.
GoalType
String
The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions
Integer
true
The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks
Integer
true
Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr
Double
true
The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc
Double
true
The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend
Double
true
The cost per click (CPC) summed for each click.
Conversions
Integer
true
The cost per click (CPC) summed for each click.
ConversionRate
Double
true
The cost per click (CPC) summed for each click.
CostPerConversion
Double
true
The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Revenue
Double
true
The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend
Double
true
The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
RevenuePerConversion
Double
true
The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
Assists
Integer
true
The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssist
Double
true
The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerAssist
Double
true
The revenue per assist.
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Description
DatePreset
String
The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.
The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate
String
The end date of the custom date range. The end date cannot be later than today's date.
StartDate
String
The start date of the custom date range. The start date must be earlier than or the same as the end date.
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