KeywordDemographics

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Keywords

String

List of Keywords. Use to filter the table.

Keyword

String

The keyword.

Device

String

The device of the user who entered the search query. Default value is 'Computers'.

The allowed values are Computers, NonSmartphones, Smartphones, Tablets.

Age18to24

Double

The percentage of time that users 18 through 24 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0.

Age25to34

Double

The percentage of time that users 25 through 34 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0.

Age35to49

Double

The percentage of time that users 35 through 49 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0.

Age50to64

Double

The percentage of time that users 50 through 64 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0.

Age65Plus

Double

The percentage of time that users 65 years of age or older searched for the keyword. The value is specified in the range 0.0 through 1.0.

AgeUnknown

Double

Not used.

Female

Double

The percentage of time that female users searched for the keyword. The value is specified in the range 0.0 through 1.0.

Male

Double

The percentage of time that male users searched for the keyword. The value is specified in the range 0.0 through 1.0.

GenderUnknown

Double

Not Used.

Language

String

The language in which the keywords are written.

PublisherCountry

String

The country code of the country/region to use as the source of the demographics data. The country/region that you specify must support the language specified in the Language element.

AccountId

Long

The Bing Ads assigned identifier of an account.

Last updated