Monetization
Columns
Name
Type
Dimension
DefaultMetric
DefaultDimension
Description
Date
Date
True
The date of the session formatted as YYYYMMDD.
Year
Integer
True
The year of the session. A four-digit year from 2005 to the current year.
Month
Integer
True
The month of the session. An integer from 01 to 12.
Week
Integer
True
The week of the session. A number from 01 to 53. Each week starts on Sunday.
Day
Integer
True
The day of the month. A number from 01 to 31.
Hour
Integer
True
An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.
Country
String
True
The country of users, derived from IP addresses.
City
String
True
The cities of property users, derived from IP addresses.
AdFormat
String
True
Format of the ad(e.g., text, image, video).
AdSourceName
String
True
Demand source that provided the ad.
AdUnitName
String
True
Space on the website or app that displayed the ad.
ItemBrand
String
True
Brand name of the item.
ItemCategory
String
True
Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
ItemCategory2
String
True
Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category2
ItemCategory3
String
True
Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category3.
ItemCategory4
String
True
Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category4.
ItemCategory5
String
True
Hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category5.
ItemId
String
True
ID of the item.
ItemListId
String
True
The ID of the item list.
ItemListName
String
True
The name of the item list.
ItemName
String
True
True
The name of the item.
ItemPromotionCreativeName
String
True
The name of the item-promotion creative.
ItemPromotionId
String
True
ID of the item promotion.
ItemPromotionName
String
True
Name of the promotion for the item.
ItemPromotionCreativeName
String
True
The name of the item-promotion creative.
ItemPromotionCreativeName
String
True
The name of the item-promotion creative.
OrderCoupon
String
True
Code for the order-level coupon.
UnifiedPageScreen
String
True
The page path (web) or screen class (app) on which the event was logged.
TransactionId
String
True
The ID of the ecommerce transaction.
adUnitExposure
Integer
False
True
The amount of time the ad unit was exposed to the user.
AddToCarts
Integer
False
True
The number of times users added items to their shopping carts.
CartToViewRate
Integer
False
True
The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s).
Checkouts
Integer
False
True
Number of times users started the checkout process.
EcommercePurchases
Integer
False
True
The number of times users completed a purchase.
EventCount
Integer
False
True
The count of events.
FirstTimePurchasers
Integer
False
True
The number of users that completed their first purchase event.
ItemListClicks
Integer
False
True
The number of times users clicked an item when it appeared in a list.
ItemListClickThroughRate
Decimal
False
True
Rate at which users clicked the item in an item list to view the item details.
ItemListViews
Integer
False
True
The number of times the item list was viewed.
ItemPromotionClicks
Integer
False
True
The number of times an item promotion was clicked.
ItemPromotionClickThroughRate
Decimal
False
True
The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s).
ItemPromotionViews
Integer
False
True
The number of times an item promotion was viewed.
ItemListViews
Integer
False
True
The number of times the item list was viewed.
ItemListViews
Integer
False
True
The number of times the item list was viewed.
ItemPurchaseQuantity
Decimal
False
True
The total amount of tax.
ItemRevenue
Decimal
False
True
The total revenue from items only. Item revenue is the product of its price and quantity.
ItemViews
Integer
False
True
The number of times the item details were viewed.
PublisherAdClicks
Integer
False