SearchQueryPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

CampaignName

String

The campaign name.

CampaignId

Long

The Bing Ads assigned identifier of a campaign..

AdGroupName

String

The ad group name.

AdGroupId

Long

The Bing Ads assigned identifier of an ad group.

AdId

Long

Ad Id

AdType

String

The ad type.

DestinationUrl

String

The destination URL attribute of the ad, keyword, or ad group criterion.

AccountStatus

String

The account status.

AdGroupStatus

String

The ad group status.

AdGroupCriterionId

Long

The Bing Ads assigned identifier of an ad group criterion.

AdStatus

String

The ad status.

CampaignStatus

String

The campaign status.

CampaignType

String

The type of campaign. Possible values include Search, Shopping, and Dynamic search.

CustomerId

String

The Bing Ads assigned identifier of a customer.

CustomerName

String

The customer name.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.

Language

String

The ad group language.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.

DeviceOS

String

The operating system of the device reported in the DeviceType column.

DeliveredMatchType

String

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.

SearchQuery

String

true

The search term used by your potential audience.

Keyword

String

The keyword text.

KeywordId

Long

The Bing Ads assigned identifier of a keyword.

KeywordStatus

String

The keyword status.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

AveragePosition

Double

true

The average position of the ad on a webpage.

Conversions

Integer

true

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success

ConversionRate

Double

true

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

CostPerConversion

Double

true

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Assists

Integer

true

The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

Revenue

Double

true

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

ReturnOnAdSpend

Double

true

The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).

CostPerAssist

Double

true

The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

RevenuePerConversion

Double

true

The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).

RevenuePerAssist

Double

true

The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more gran