ReachReport

Columns

Name

Type

Dimension

Description

PaidSearchAverageCostPerAction

Double

False

PaidSearchAverageCostPerTransaction

Double

False

PaidSearchAverageDfaTransactionAmount

Double

False

PaidSearchRevenue

Double

False

PaidSearchSpendPerTransactionRevenue

Double

False

PaidSearchTransactionConversionPercentage

Double

False

PaidSearchTransactionRevenuePerSpend

Double

False

PaidSearchTransactions

Double

False

TotalConversions

Double

False

TotalConversionsRevenue

Double

False

Advertiser

String

True

Ad

String

True

AdId

Long

True

AdStatus

String

True

AdType

String

True

AdvertiserGroup

String

True

AdvertiserId

Long

True

BrowserPlatform

String

True

Campaign

String

True

CampaignEndDate

String

True

CampaignExternalId

String

True

CampaignId

Long

True

CampaignStartDate

String

True

City

String

True

ConnectionType

String

True

ContentCategory

String

True

Country

String

True

Date

String

True

DmaRegion

String

True

FloodlightConfigId

Long

True

Hour

String

True

MobileCarrier

String

True

Month

String

True

OperatingSystem

String

True

OperatingSystemVersion

String

True

PackageRoadblock

String

True

PackageRoadblockId

Long

True

PackageRoadblockStrategy

String

True

PackageRoadblockTotalBookedUnits

String

True

PaymentSource

String

True

Placement

String

True

PlacementCompatibility

String

True

PlacementCostStructure

String

True

PlacementEndDate

String

True

PlacementExternalId

String

True

PlacementId

Long

True

PlacementRate

String

True

PlacementStartDate

String

True

PlacementStrategy

String

True

PlacementTotalBookedUnits

String

True

PlacementTotalPlannedMediaCost

String

True

PlatformType

String

True

Site

String

True

SiteId

Long

True

SiteKeyname

String

True

Week

String

True

ActiveViewAverageViewableTimeSecond

Double

False

ActiveViewCustomMetricMeasurableImpressions

Long

False

ActiveViewCustomMetricViewableImpressions

Long

False

ActiveViewCustomMetricViewableRate

Double

False

ActiveViewEligibleImpressions

Long

False

ActiveViewGroupmMeasurableImpressions

Long

False

ActiveViewGroupmTrvMeasurableImpressions

Long

False

ActiveViewGroupmTrvViewableImpressions

Long

False

ActiveViewGroupmViewableImpressions

Long

False

ActiveViewImpressionDistributionNotMeasurable

Double

False

ActiveViewImpressionDistributionNotViewable

Double

False

ActiveViewImpressionDistributionViewable

Double

False

ActiveViewImpressionsAudibleAndVisibleAtCompletion

Long

False

ActiveViewImpressionsVisible10Seconds

Long

False

ActiveViewMeasurableImpressions

Long

False

ActiveViewNotMeasurableImpressions

Long

False

ActiveViewNotViewableImpressions

Long

False

ActiveViewPercentAudibleAndVisibleAtCompletion

Double

False

ActiveViewPercentAudibleAndVisibleAtFirstQuartile

Double

False

ActiveViewPercentAudibleAndVisibleAtMidpoint

Double

False

ActiveViewPercentAudibleAndVisibleAtStart

Double

False

ActiveViewPercentAudibleAndVisibleAtThirdQuartile

Double

False

ActiveViewPercentAudibleImpressions

Double

False

ActiveViewPercentBackground

Double

False

ActiveViewPercentFullscreen

Double

False

ActiveViewPercentImpressionsAudibleAndFullyOnscreen

Double

False

ActiveViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration

Double

False