Gravity
Search
⌃K

ReachReport

Columns

Name
Type
Dimension
Description
PaidSearchAverageCostPerAction
Double
False
PaidSearchAverageCostPerTransaction
Double
False
PaidSearchAverageDfaTransactionAmount
Double
False
PaidSearchRevenue
Double
False
PaidSearchSpendPerTransactionRevenue
Double
False
PaidSearchTransactionConversionPercentage
Double
False
PaidSearchTransactionRevenuePerSpend
Double
False
PaidSearchTransactions
Double
False
TotalConversions
Double
False
TotalConversionsRevenue
Double
False
Advertiser
String
True
Ad
String
True
AdId
Long
True
AdStatus
String
True
AdType
String
True
AdvertiserGroup
String
True
AdvertiserId
Long
True
BrowserPlatform
String
True
Campaign
String
True
CampaignEndDate
String
True
CampaignExternalId
String
True
CampaignId
Long
True
CampaignStartDate
String
True
City
String
True
ConnectionType
String
True
ContentCategory
String
True
Country
String
True
Date
String
True
DmaRegion
String
True
FloodlightConfigId
Long
True
Hour
String
True
MobileCarrier
String
True
Month
String
True
OperatingSystem
String
True
OperatingSystemVersion
String
True
PackageRoadblock
String
True
PackageRoadblockId
Long
True
PackageRoadblockStrategy
String
True
PackageRoadblockTotalBookedUnits
String
True
PaymentSource
String
True
Placement
String
True
PlacementCompatibility
String
True
PlacementCostStructure
String
True
PlacementEndDate
String
True
PlacementExternalId
String
True
PlacementId
Long
True
PlacementRate
String
True
PlacementStartDate
String
True
PlacementStrategy
String
True
PlacementTotalBookedUnits
String
True
PlacementTotalPlannedMediaCost
String
True
PlatformType
String
True
Site
String
True
SiteId
Long
True
SiteKeyname
String
True
Week
String
True
ActiveViewAverageViewableTimeSecond
Double
False
ActiveViewCustomMetricMeasurableImpressions
Long
False
ActiveViewCustomMetricViewableImpressions
Long
False
ActiveViewCustomMetricViewableRate
Double
False
ActiveViewEligibleImpressions
Long
False
ActiveViewGroupmMeasurableImpressions
Long
False
ActiveViewGroupmTrvMeasurableImpressions
Long
False
ActiveViewGroupmTrvViewableImpressions
Long
False
ActiveViewGroupmViewableImpressions
Long
False
ActiveViewImpressionDistributionNotMeasurable
Double
False
ActiveViewImpressionDistributionNotViewable
Double
False
ActiveViewImpressionDistributionViewable
Double
False
ActiveViewImpressionsAudibleAndVisibleAtCompletion
Long
False
ActiveViewImpressionsVisible10Seconds
Long
False
ActiveViewMeasurableImpressions
Long
False
ActiveViewNotMeasurableImpressions
Long
False
ActiveViewNotViewableImpressions
Long
False
ActiveViewPercentAudibleAndVisibleAtCompletion
Double
False
ActiveViewPercentAudibleAndVisibleAtFirstQuartile
Double
False
ActiveViewPercentAudibleAndVisibleAtMidpoint
Double
False
ActiveViewPercentAudibleAndVisibleAtStart
Double
False
ActiveViewPercentAudibleAndVisibleAtThirdQuartile
Double
False
ActiveViewPercentAudibleImpressions
Double
False
ActiveViewPercentBackground
Double
False
ActiveViewPercentFullscreen
Double
False
ActiveViewPercentImpressionsAudibleAndFullyOnscreen
Double
False
ActiveViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration
Double
False
ActiveViewPercentImpressionsAudibleAndVisibleAtCompletion
Double
False
ActiveViewPercentImpressionsAudibleAndVisibleAtFirstQuartile
Double
False
ActiveViewPercentImpressionsAudibleAndVisibleAtMidpoint
Double
False
ActiveViewPercentImpressionsAudibleAndVisibleAtThirdQuartile
Double
False
ActiveViewPercentImpressionsVisibleAtCompletion
Double
False
ActiveViewPercentImpressionsVisibleAtFirstQuartile
Double
False
ActiveViewPercentImpressionsVisibleAtMidpoint
Double
False
ActiveViewPercentImpressionsVisibleAtThirdQuartile
Double
False
ActiveViewPercentPlayTimeAudible
Double
False
ActiveViewPercentPlayTimeAudibleAndVisible
Double
False
ActiveViewPercentPlayTimeVisible
Double
False
ActiveViewPercentVisible10Seconds
Double
False
ActiveViewPercentVisibleAtCompletion
Double
False
ActiveViewPercentVisibleAtFirstQuartile
Double
False
ActiveViewPercentVisibleAtMidpoint
Double
False
ActiveViewPercentVisibleAtStart
Double
False
ActiveViewPercentVisibleAtThirdQuartile
Double
False
ActiveViewPercentageMeasurableImpressions
Double
False
ActiveViewPercentageViewableImpressions
Double
False
ActiveViewViewableImpressionCookieReach
Long
False
ActiveViewViewableImpressions
Long
False
ActivityClickThroughConversions
Double
False
ActivityClickThroughRevenue
Double
False
ActivityDeliveryStatus
Double
False
ActivityPerClick
Double
False
ActivityPerThousandImpressions
Double
False
ActivityViewThroughConversions
Double
False
ActivityViewThroughRevenue
Double
False
BookedActivities
Double
False
BookedClicks
Double
False
BookedImpressions
Double
False
BookedViewableImpressions
Double
False
ClickDeliveryStatus
Double
False
ClickRate
Double
False
Clicks
Long
False
CookieReachAverageImpressionFrequency
Double
False
CookieReachClickReach
Long
False
CookieReachImpressionReach
Long
False
CookieReachIncrementalClickReach
Long
False
CookieReachIncrementalImpressionReach
Long
False
CookieReachIncrementalTotalReach
Long
False
CookieReachTotalReach
Long
False
CostPerActivity
Double
False
CostPerClick
Double
False
CostPerRevenue
Double
False
CrossDeviceClickThroughConversionQuantity
Long
False
CrossDeviceClickThroughConversionRevenue
Double
False
CrossDeviceClickThroughConversions
Long
False
CrossDeviceTotalConversionQuantity
Long
False
CrossDeviceTotalConversionRevenue
Double
False
CrossDeviceTotalConversions
Long
False
CrossDeviceViewThroughConversionQuantity
Long
False
CrossDeviceViewThroughConversionRevenue
Double
False
CrossDeviceViewThroughConversions
Long
False
DbmCost
Double
False
DbmCostUsd
Double
False
DownloadedImpressions
Long
False
EffectiveCpm
Double
False
ImpressionDeliveryStatus
Double
False
Impressions
Long
False
MediaCost
Double
False
NaturalSearchActions
Double
False
NaturalSearchClicks
Long
False
NaturalSearchRevenue
Double
False
NaturalSearchTransactions
Double
False
PaidSearchActionConversionPercentage
Double
False
PaidSearchActions
Double
False
PaidSearchAveragePosition
Double
False
PaidSearchClickRate
Double
False
PaidSearchClicks
Long
False
PaidSearchCost
Double
False
PaidSearchImpressions
Long
False
PaidSearchVisits
Long
False
PlannedMediaCost
Double
False
RevenuePerClick
Double
False
RevenuePerThousandImpressions
Double
False
RichMediaAverageDisplayTime
Double
False
RichMediaAverageExpansionTime
Double
False
RichMediaAverageFullScreenViewTime
Double
False
RichMediaAverageInteractionTime
Double
False
RichMediaAverageVideoViewTime
Double
False
RichMediaBackupImages