BidGoalPerformance

The Bid Goal Performance report includes statistics for your bid strategies.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountDescriptiveName

String

Attribute

Account

Account for the BidGoalPerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the BidGoalPerformance report.

Id

Long

Attribute

Bid Strategy ID

Bid Strategy ID for the BidGoalPerformance report.

Name

String

Attribute

Bid Strategy Name

Bid Strategy Name for the BidGoalPerformance report.

PageOnePromotedBidCeiling

Decimal

Attribute

Bid Limit (Target Search Page Location)

Bid Limit (Target Search Page Location) for the BidGoalPerformance report.

PageOnePromotedBidChangesForRaisesOnly

String

Attribute

Bid Automation (Target Search Page Location)

Bid Automation (Target Search Page Location) for the BidGoalPerformance report.

The allowed values are TRUE, FALSE.

PageOnePromotedBidModifier

Double

Attribute

Bid Adjustment (Target Search Page Location)

Bid Adjustment (Target Search Page Location) for the BidGoalPerformance report.

PageOnePromotedRaiseBidWhenBudgetConstrained

String

Attribute

Limited Budgets (Target Search Page Location)

Limited Budgets (Target Search Page Location) for the BidGoalPerformance report.

The allowed values are TRUE, FALSE.

PageOnePromotedRaiseBidWhenLowQualityScore

String

Attribute

Low Quality Keywords (Target Search Page Location)

Low Quality Keywords (Target Search Page Location) for the BidGoalPerformance report.

The allowed values are TRUE, FALSE.

PageOnePromotedStrategyGoal

String

Attribute

Location (Target Search Page Location)

Location (Target Search Page Location) for the BidGoalPerformance report.

Status

String

Attribute

State

State for the BidGoalPerformance report.

The allowed values are ENABLED, REMOVED, UNKNOWN.

TargetCpa

Decimal

Attribute

Target CPA

Target CPA for the BidGoalPerformance report.

TargetCpaMaxCpcBidCeiling

Decimal

Attribute

Upper Bid Limit (Target CPA)

Upper Bid Limit (Target CPA) for the BidGoalPerformance report.

TargetCpaMaxCpcBidFloor

Decimal

Attribute

Lower Bid Limit (Target CPA)

Lower Bid Limit (Target CPA) for the BidGoalPerformance report.

TargetOutrankShare

Double

Attribute

Target Outranking Share

Target Outranking Share for the BidGoalPerformance report.

TargetOutrankShareBidChangesForRaisesOnly

String

Attribute

Bid Automation (Target Outranking Share)

Bid Automation (Target Outranking Share) for the BidGoalPerformance report.

The allowed values are TRUE, FALSE.

TargetOutrankShareCompetitorDomain

String

Attribute

Competitor Domain (Target Outranking Share)

Competitor Domain (Target Outranking Share) for the BidGoalPerformance report.

TargetOutrankShareMaxCpcBidCeiling

Decimal

Attribute

Upper Max Cpc Bid Limit (Target Outranking Share)

Upper Max Cpc Bid Limit (Target Outranking Share) for the BidGoalPerformance report.

TargetOutrankShareRaiseBidWhenLowQualityScore

String

Attribute

Low Quality Keywords (Target Outranking Share)

Low Quality Keywords (Target Outranking Share) for the BidGoalPerformance report.

The allowed values are TRUE, FALSE.

TargetRoas

Double

Attribute

Target ROAS

Target ROAS for the BidGoalPerformance report.

TargetRoasBidCeiling

Decimal

Attribute

Upper Bid Limit (Target ROAS)

Upper Bid Limit (Target ROAS) for the BidGoalPerformance report.

TargetRoasBidFloor

Decimal

Attribute

Lower Bid Limit (Target ROAS)

Lower Bid Limit (Target ROAS) for the BidGoalPerformance report.

TargetSpendBidCeiling

Decimal

Attribute

Bid Limit (Maximize Clicks)

Bid Limit (Maximize Clicks) for the BidGoalPerformance report.

TargetSpendSpendTarget

Decimal

Attribute

Target Spend (Maximize Clicks)

Target Spend (Maximize Clicks) for the BidGoalPerformance report.

Type

String

Attribute

Bid Strategy Type

Bid Strategy Type for the BidGoalPerformance report.

The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the BidGoalPerformance report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the BidGoalPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the BidGoalPerformance report.

Date

Date

Segment

Day

Day for the BidGoalPerformance report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the BidGoalPerformance report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the BidGoalPerformance report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the BidGoalPerformance report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

HourOfDay

Integer

Segment

Hour Of Day

Hour Of Day for the BidGoalPerformance report.

Month

String

Segment

Month

Month for the BidGoalPerformance report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the BidGoalPerformance report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the BidGoalPerformance report.

Week

String

Segment

Week

Week for the BidGoalPerformance report.

Year

Integer

Segment

Year

Year for the BidGoalPerformance report.

AdGroupCount

Integer

Metric

Ad Groups

Ad Groups for the BidGoalPerformance report.

AdGroupCriteriaCount

Integer

Metric

Keywords

Keywords for the BidGoalPerformance report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the BidGoalPerformance report.

AllConversions

Double

Metric

All Conv

All Conv for the BidGoalPerformance report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the BidGoalPerformance report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the BidGoalPerformance report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the BidGoalPerformance report.

AveragePosition

Double

Metric

Avg Position

Avg Position for the BidGoalPerformance report.

CampaignCount

Integer

Metric

Campaigns

Campaigns for the BidGoalPerformance report.

Clicks

Long

Metric

Clicks

Clicks for the BidGoalPerformance report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the BidGoalPerformance report.

Conversions

Double

Metric

Conversions

Conversions for the BidGoalPerformance report.

ConversionValue

Double

Metric

Total Conv Value

Total Conv Value for the BidGoalPerformance report.

Cost

Decimal

Metric

Cost

Cost for the BidGoalPerformance report.

CostPerAllConversion

Decimal

Metric

Cost Per All Conv

Cost Per All Conv for the BidGoalPerformance report.

CostPerConversion

Decimal

Metric

Cost Per Conv

Cost Per Conv for the BidGoalPerformance report.

CrossDeviceConversions

Double

Metric

Cross-device Conv

Cross-device Conv for the BidGoalPerformance report.

Ctr

Double

Metric

CTR

CTR for the BidGoalPerformance report.

Impressions

Long

Metric

Impressions

Impressions for the BidGoalPerformance report.

NonRemovedAdGroupCount

Long

Metric

Non-Removed Ad Groups

Non-Removed Ad Groups for the BidGoalPerformance report.

NonRemovedAdGroupCriteriaCount

Long

Metric

Non-Removed Keywords

Non-Removed Keywords for the BidGoalPerformance report.

NonRemovedCampaignCount

Long

Metric

Non-Removed Campaigns

Non-Removed Campaigns for the BidGoalPerformance report.

ValuePerAllConversion

Double

Metric

Value Per All Conv

Value Per All Conv for the BidGoalPerformance report.

ValuePerConversion

Double

Metric

Value Per Conv

Value Per Conv for the BidGoalPerformance report.

ViewThroughConversions

Long

Metric

View-through Conv

View-through Conv for the BidGoalPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

StartDate

String

Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

EndDate

String

End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

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