BidGoalPerformance

The Bid Goal Performance report includes statistics for your bid strategies.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountDescriptiveName	String	Attribute	Account	Account for the BidGoalPerformance report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the BidGoalPerformance report.
Id	Long	Attribute	Bid Strategy ID	Bid Strategy ID for the BidGoalPerformance report.
Name	String	Attribute	Bid Strategy Name	Bid Strategy Name for the BidGoalPerformance report.
PageOnePromotedBidCeiling	Decimal	Attribute	Bid Limit (Target Search Page Location)	Bid Limit (Target Search Page Location) for the BidGoalPerformance report.
PageOnePromotedBidChangesForRaisesOnly	String	Attribute	Bid Automation (Target Search Page Location)	Bid Automation (Target Search Page Location) for the BidGoalPerformance report. The allowed values are TRUE, FALSE.
PageOnePromotedBidModifier	Double	Attribute	Bid Adjustment (Target Search Page Location)	Bid Adjustment (Target Search Page Location) for the BidGoalPerformance report.
PageOnePromotedRaiseBidWhenBudgetConstrained	String	Attribute	Limited Budgets (Target Search Page Location)	Limited Budgets (Target Search Page Location) for the BidGoalPerformance report. The allowed values are TRUE, FALSE.
PageOnePromotedRaiseBidWhenLowQualityScore	String	Attribute	Low Quality Keywords (Target Search Page Location)	Low Quality Keywords (Target Search Page Location) for the BidGoalPerformance report. The allowed values are TRUE, FALSE.
PageOnePromotedStrategyGoal	String	Attribute	Location (Target Search Page Location)	Location (Target Search Page Location) for the BidGoalPerformance report.
Status	String	Attribute	State	State for the BidGoalPerformance report. The allowed values are ENABLED, REMOVED, UNKNOWN.
TargetCpa	Decimal	Attribute	Target CPA	Target CPA for the BidGoalPerformance report.
TargetCpaMaxCpcBidCeiling	Decimal	Attribute	Upper Bid Limit (Target CPA)	Upper Bid Limit (Target CPA) for the BidGoalPerformance report.
TargetCpaMaxCpcBidFloor	Decimal	Attribute	Lower Bid Limit (Target CPA)	Lower Bid Limit (Target CPA) for the BidGoalPerformance report.
TargetOutrankShare	Double	Attribute	Target Outranking Share	Target Outranking Share for the BidGoalPerformance report.
TargetOutrankShareBidChangesForRaisesOnly	String	Attribute	Bid Automation (Target Outranking Share)	Bid Automation (Target Outranking Share) for the BidGoalPerformance report. The allowed values are TRUE, FALSE.
TargetOutrankShareCompetitorDomain	String	Attribute	Competitor Domain (Target Outranking Share)	Competitor Domain (Target Outranking Share) for the BidGoalPerformance report.
TargetOutrankShareMaxCpcBidCeiling	Decimal	Attribute	Upper Max Cpc Bid Limit (Target Outranking Share)	Upper Max Cpc Bid Limit (Target Outranking Share) for the BidGoalPerformance report.
TargetOutrankShareRaiseBidWhenLowQualityScore	String	Attribute	Low Quality Keywords (Target Outranking Share)	Low Quality Keywords (Target Outranking Share) for the BidGoalPerformance report. The allowed values are TRUE, FALSE.
TargetRoas	Double	Attribute	Target ROAS	Target ROAS for the BidGoalPerformance report.
TargetRoasBidCeiling	Decimal	Attribute	Upper Bid Limit (Target ROAS)	Upper Bid Limit (Target ROAS) for the BidGoalPerformance report.
TargetRoasBidFloor	Decimal	Attribute	Lower Bid Limit (Target ROAS)	Lower Bid Limit (Target ROAS) for the BidGoalPerformance report.
TargetSpendBidCeiling	Decimal	Attribute	Bid Limit (Maximize Clicks)	Bid Limit (Maximize Clicks) for the BidGoalPerformance report.
TargetSpendSpendTarget	Decimal	Attribute	Target Spend (Maximize Clicks)	Target Spend (Maximize Clicks) for the BidGoalPerformance report.
Type	String	Attribute	Bid Strategy Type	Bid Strategy Type for the BidGoalPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the BidGoalPerformance report.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the BidGoalPerformance report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the BidGoalPerformance report.
Date	Date	Segment	Day	Day for the BidGoalPerformance report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the BidGoalPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the BidGoalPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the BidGoalPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
HourOfDay	Integer	Segment	Hour Of Day	Hour Of Day for the BidGoalPerformance report.
Month	String	Segment	Month	Month for the BidGoalPerformance report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the BidGoalPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the BidGoalPerformance report.
Week	String	Segment	Week	Week for the BidGoalPerformance report.
Year	Integer	Segment	Year	Year for the BidGoalPerformance report.
AdGroupCount	Integer	Metric	Ad Groups	Ad Groups for the BidGoalPerformance report.
AdGroupCriteriaCount	Integer	Metric	Keywords	Keywords for the BidGoalPerformance report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the BidGoalPerformance report.
AllConversions	Double	Metric	All Conv	All Conv for the BidGoalPerformance report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the BidGoalPerformance report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the BidGoalPerformance report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the BidGoalPerformance report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the BidGoalPerformance report.
CampaignCount	Integer	Metric	Campaigns	Campaigns for the BidGoalPerformance report.
Clicks	Long	Metric	Clicks	Clicks for the BidGoalPerformance report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the BidGoalPerformance report.
Conversions	Double	Metric	Conversions	Conversions for the BidGoalPerformance report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the BidGoalPerformance report.
Cost	Decimal	Metric	Cost	Cost for the BidGoalPerformance report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the BidGoalPerformance report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the BidGoalPerformance report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the BidGoalPerformance report.
Ctr	Double	Metric	CTR	CTR for the BidGoalPerformance report.
Impressions	Long	Metric	Impressions	Impressions for the BidGoalPerformance report.
NonRemovedAdGroupCount	Long	Metric	Non-Removed Ad Groups	Non-Removed Ad Groups for the BidGoalPerformance report.
NonRemovedAdGroupCriteriaCount	Long	Metric	Non-Removed Keywords	Non-Removed Keywords for the BidGoalPerformance report.
NonRemovedCampaignCount	Long	Metric	Non-Removed Campaigns	Non-Removed Campaigns for the BidGoalPerformance report.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the BidGoalPerformance report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the BidGoalPerformance report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the BidGoalPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.