AgeGenderAudienceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
AccountName	String	true			The account name.
AccountNumber	String				The Microsoft Advertising assigned number of an account.
AccountId	Long				The Microsoft Advertising assigned identifier of an account.
AdGroupId	Long				The Microsoft Advertising assigned identifier of an ad group.
CampaignId	Long				The Microsoft Advertising assigned identifier of a campaign.
AdGroupName	String	true			The ad group name.
CampaignName	String				The campaign name.
AdDistribution	String				The network where you want your ads to show.
Gender	String	true			The gender (male or female) of the search users to whom the ad was delivered..
AgeGroup	String	true			The age group of the audience who viewed the ad. The possible values are 13-17, 18-24, 25-34, 35-49, 50-64, and 65+.
Language	String				This is the language of the country the ad is served in.
AccountStatus	String				The account status.
CampaignStatus	String				The campaign status.
AdGroupStatus	String				The ad group status.
AllConversions	Double				The number of conversions. A conversion is the completion of an action by a customer after viewing your ad.
AllRevenue	Decimal				The revenue optionally reported by the advertiser as a result of conversions.
Assists	Integer				The number of times an entity (an account, campaign, ad group, or keyword, for example) contributed to a conversion that is associated with a different entity.
BaseCampaignId	Long				The Microsoft Advertising assigned identifier of an experiment campaign. This will be the same value as the CampaignId if the campaign is not an experiment.
Impressions	Long	true			The number of times an ad has been displayed on search results pages or other sites on the Audience Network.
Clicks	Integer				Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
Conversions	Integer				The number of conversions. A conversion is the completion of an action by a customer after viewing your ad.
ExtendedCost	Decimal				Cost information that is optionally provided by advertisers, including non-advertising costs, taxes, and shipping.
Revenue	Decimal				The revenue optionally reported by the advertiser as a result of conversions.
Spend	Decimal				The sum of your cost-per-click (CPC) charges for your ads and keywords. Spend helps you keep track of your budget.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.