AutomaticPlacementsPerformance
The Automatic Placements Performance report includes all statistics aggregated at the placement level, one row per placement.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the AutomaticPlacementsPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the AutomaticPlacementsPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the AutomaticPlacementsPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the AutomaticPlacementsPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the AutomaticPlacementsPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the AutomaticPlacementsPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the AutomaticPlacementsPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CriteriaParameters | String | Attribute | URL | URL for the AutomaticPlacementsPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the AutomaticPlacementsPerformance report. |
DisplayName | String | Attribute | Criteria Display Name | Criteria Display Name for the AutomaticPlacementsPerformance report. |
Domain | String | Attribute | Domain | Domain for the AutomaticPlacementsPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the AutomaticPlacementsPerformance report. |
IsBidOnPath | String | Attribute | Added | Added for the AutomaticPlacementsPerformance report. |
IsPathExcluded | String | Attribute | Excluded | Excluded for the AutomaticPlacementsPerformance report. |
AdFormat | String | Segment | Ad Type | Ad Type for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, TEXT, IMAGE, DYNAMIC_IMAGE, FLASH, VIDEO, HTML, AUDIO, COMPOSITE, PRINT. |
AdNetworkType1 | String | Segment | Network | Network for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the AutomaticPlacementsPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the AutomaticPlacementsPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the AutomaticPlacementsPerformance report. |
Date | Date | Segment | Day | Day for the AutomaticPlacementsPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the AutomaticPlacementsPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the AutomaticPlacementsPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
IsAutoOptimized | String | Segment | Targeting Mode | Targeting Mode for the AutomaticPlacementsPerformance report. The allowed values are TRUE, FALSE. |
Month | String | Segment | Month | Month for the AutomaticPlacementsPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the AutomaticPlacementsPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the AutomaticPlacementsPerformance report. |
Week | String | Segment | Week | Week for the AutomaticPlacementsPerformance report. |
Year | Integer | Segment | Year | Year for the AutomaticPlacementsPerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the AutomaticPlacementsPerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the AutomaticPlacementsPerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the AutomaticPlacementsPerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the AutomaticPlacementsPerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the AutomaticPlacementsPerformance report. |
ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the AutomaticPlacementsPerformance report. |
ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the AutomaticPlacementsPerformance report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the AutomaticPlacementsPerformance report. |
AllConversions | Double | Metric | All Conv | All Conv for the AutomaticPlacementsPerformance report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the AutomaticPlacementsPerformance report. |
AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the AutomaticPlacementsPerformance report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the AutomaticPlacementsPerformance report. |
AverageCpe | Double | Metric | Avg CPE | Avg CPE for the AutomaticPlacementsPerformance report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the AutomaticPlacementsPerformance report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the AutomaticPlacementsPerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the AutomaticPlacementsPerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the AutomaticPlacementsPerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the AutomaticPlacementsPerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the AutomaticPlacementsPerformance report. |
Cost | Decimal | Metric | Cost | Cost for the AutomaticPlacementsPerformance report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the AutomaticPlacementsPerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the AutomaticPlacementsPerformance report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the AutomaticPlacementsPerformance report. |
Ctr | Double | Metric | CTR | CTR for the AutomaticPlacementsPerformance report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the AutomaticPlacementsPerformance report. |
Engagements | Long | Metric | Engagements | Engagements for the AutomaticPlacementsPerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the AutomaticPlacementsPerformance report. |
InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the AutomaticPlacementsPerformance report. |
Interactions | Long | Metric | Interactions | Interactions for the AutomaticPlacementsPerformance report. |
InteractionTypes | String | Metric | Interaction Types | Interaction Types for the AutomaticPlacementsPerformance report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the AutomaticPlacementsPerformance report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the AutomaticPlacementsPerformance report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the AutomaticPlacementsPerformance report. |
VideoViews | Long | Metric | Views | Views for the AutomaticPlacementsPerformance report. |
ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the AutomaticPlacementsPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
Last updated