KeywordsPerformance

The Keywords Performance report includes all statistics aggregated at the keyword level, one row per keyword.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the KeywordsPerformance report.
AccountDescriptiveName	String	Attribute	Account	Account for the KeywordsPerformance report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the KeywordsPerformance report.
AdGroupId	Long	Attribute	Ad Group ID	Ad Group ID for the KeywordsPerformance report.
AdGroupName	String	Attribute	Ad Group	Ad Group for the KeywordsPerformance report.
AdGroupStatus	String	Attribute	Ad Group State	Ad Group State for the KeywordsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
ApprovalStatus	String	Attribute	Approval Status	Approval Status for the KeywordsPerformance report. The allowed values are APPROVED, PENDING_REVIEW, UNDER_REVIEW, DISAPPROVED.
BaseAdGroupId	Long	Attribute	Base Ad Group ID	Base Ad Group ID for the KeywordsPerformance report.
BaseCampaignId	Long	Attribute	Base Campaign ID	Base Campaign ID for the KeywordsPerformance report.
BiddingStrategyId	Long	Attribute	Bid Strategy ID	Bid Strategy ID for the KeywordsPerformance report.
BiddingStrategyName	String	Attribute	Bid Strategy Name	Bid Strategy Name for the KeywordsPerformance report.
BiddingStrategySource	String	Attribute	Bidding Strategy Source	Bidding Strategy Source for the KeywordsPerformance report. The allowed values are CAMPAIGN, ADGROUP, CRITERION.
BiddingStrategyType	String	Attribute	Bid Strategy Type	Bid Strategy Type for the KeywordsPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the KeywordsPerformance report.
CampaignName	String	Attribute	Campaign	Campaign for the KeywordsPerformance report.
CampaignStatus	String	Attribute	Campaign State	Campaign State for the KeywordsPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
ConversionAdjustment	String	Attribute	Conversion Adjustment	Conversion Adjustment for the KeywordsPerformance report. The allowed values are TRUE, FALSE.
CpcBid	Decimal	Attribute	Max CPC	Max CPC for the KeywordsPerformance report.
CpcBidSource	String	Attribute	Max CPC Source	Max CPC Source for the KeywordsPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.
CpmBid	Decimal	Attribute	Max CPM	Max CPM for the KeywordsPerformance report.
CreativeQualityScore	String	Attribute	Ad Relevance	Ad Relevance for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
Criteria	String	Attribute	Keyword	Keyword for the KeywordsPerformance report.
CriteriaDestinationUrl	String	Attribute	Destination URL	Destination URL for the KeywordsPerformance report.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the KeywordsPerformance report.
EnhancedCpcEnabled	String	Attribute	Enhanced CPC Enabled	Enhanced CPC Enabled for the KeywordsPerformance report. The allowed values are TRUE, FALSE.
EstimatedAddClicksAtFirstPositionCpc	Long	Attribute	Est Add Clicks Per wk (first Position Bid)	Est Add Clicks Per wk (first Position Bid) for the KeywordsPerformance report.
EstimatedAddCostAtFirstPositionCpc	Decimal	Attribute	Est Add Cost Per wk (first Position Bid)	Est Add Cost Per wk (first Position Bid) for the KeywordsPerformance report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the KeywordsPerformance report.
FinalAppUrls	String	Attribute	App Final URL	App Final URL for the KeywordsPerformance report.
FinalMobileUrls	String	Attribute	Mobile Final URL	Mobile Final URL for the KeywordsPerformance report.
FinalUrls	String	Attribute	Final URL	Final URL for the KeywordsPerformance report.
FinalUrlSuffix	String	Attribute	Final URL Suffix	Final URL Suffix for the KeywordsPerformance report.
FirstPageCpc	String	Attribute	First Page CPC	First Page CPC for the KeywordsPerformance report.
FirstPositionCpc	String	Attribute	First Position CPC	First Position CPC for the KeywordsPerformance report.
HasQualityScore	String	Attribute	Has Quality Score	Has Quality Score for the KeywordsPerformance report. The allowed values are TRUE, FALSE.
Id	Long	Attribute	Keyword ID	Keyword ID for the KeywordsPerformance report.
IsNegative	String	Attribute	Is Negative	Is Negative for the KeywordsPerformance report. The allowed values are TRUE, FALSE.
KeywordMatchType	String	Attribute	Match Type	Match Type for the KeywordsPerformance report. The allowed values are EXACT, PHRASE, BROAD.
LabelIds	String	Attribute	Label IDs	Label IDs for the KeywordsPerformance report.
Labels	String	Attribute	Labels	Labels for the KeywordsPerformance report.
PostClickQualityScore	String	Attribute	Landing Page Experience	Landing Page Experience for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
QualityScore	Integer	Attribute	Quality Score	Quality Score for the KeywordsPerformance report.
SearchPredictedCtr	String	Attribute	Expected Clickthrough Rate	Expected Clickthrough Rate for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
Status	String	Attribute	Keyword State	Keyword State for the KeywordsPerformance report. The allowed values are ENABLED, REMOVED, PAUSED.
SystemServingStatus	String	Attribute	Criterion Serving Status	Criterion Serving Status for the KeywordsPerformance report. The allowed values are ELIGIBLE, RARELY_SERVED.
TopOfPageCpc	String	Attribute	Top Of Page CPC	Top Of Page CPC for the KeywordsPerformance report.
TrackingUrlTemplate	String	Attribute	Tracking Template	Tracking Template for the KeywordsPerformance report.
UrlCustomParameters	String	Attribute	Custom Parameter	Custom Parameter for the KeywordsPerformance report.
VerticalId	Long	Attribute	Vertical ID	Vertical ID for the KeywordsPerformance report.
AdNetworkType1	String	Segment	Network	Network for the KeywordsPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the KeywordsPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType	String	Segment	Click Type	Click Type for the KeywordsPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionAdjustmentLagBucket	String	Segment	Days To Conversion Or Adjustment	Days To Conversion Or Adjustment for the KeywordsPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the KeywordsPerformance report.
ConversionLagBucket	String	Segment	Days To Conversion	Days To Conversion for the KeywordsPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the KeywordsPerformance report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the KeywordsPerformance report.
Date	Date	Segment	Day	Day for the KeywordsPerformance report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the KeywordsPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the KeywordsPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the KeywordsPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month	String	Segment	Month	Month for the KeywordsPerformance report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the KeywordsPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the KeywordsPerformance report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the KeywordsPerformance report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the KeywordsPerformance report.
Year	Integer	Segment	Year	Year for the KeywordsPerformance report.
AbsoluteTopImpressionPercentage	Double	Metric	Impr Abs Top	The percent of add impressions shown as the very first ad.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the KeywordsPerformance report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the KeywordsPerformance report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the KeywordsPerformance report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the KeywordsPerformance report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the KeywordsPerformance report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the KeywordsPerformance report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the KeywordsPerformance report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the KeywordsPerformance report.
AllConversions	Double	Metric	All Conv	All Conv for the KeywordsPerformance report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the KeywordsPerformance report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the KeywordsPerformance report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the KeywordsPerformance report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the KeywordsPerformance report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the KeywordsPerformance report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the KeywordsPerformance report.
AveragePageviews	Double	Metric	Pages Per Session	Pages Per Session for the KeywordsPerformance report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the KeywordsPerformance report.
AverageTimeOnSite	Double	Metric	Avg Session Duration (seconds)	Avg Session Duration (seconds) for the KeywordsPerformance report.
BounceRate	Double	Metric	Bounce Rate	Bounce Rate for the KeywordsPerformance report.
ClickAssistedConversions	Long	Metric	Click Assisted Conv	Click Assisted Conv for the KeywordsPerformance report.
ClickAssistedConversionsOverLastClickConversions	Double	Metric	Click Assisted Conv Per Last Click Conv	Click Assisted Conv Per Last Click Conv for the KeywordsPerformance report.
ClickAssistedConversionValue	Double	Metric	Click Assisted Conv Value	Click Assisted Conv Value for the KeywordsPerformance report.
Clicks	Long	Metric	Clicks	Clicks for the KeywordsPerformance report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the KeywordsPerformance report.
Conversions	Double	Metric	Conversions	Conversions for the KeywordsPerformance report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the KeywordsPerformance report.
Cost	Decimal	Metric	Cost	Cost for the KeywordsPerformance report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the KeywordsPerformance report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the KeywordsPerformance report.
CostPerCurrentModelAttributedConversion	Double	Metric	Cost Per Conv (current Model)	Cost Per Conv (current Model) for the KeywordsPerformance report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the KeywordsPerformance report.
Ctr	Double	Metric	CTR	CTR for the KeywordsPerformance report.
CurrentModelAttributedConversions	Double	Metric	Conversions (current Model)	Conversions (current Model) for the KeywordsPerformance report.
CurrentModelAttributedConversionValue	Double	Metric	Conv Value (current Model)	Conv Value (current Model) for the KeywordsPerformance report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the KeywordsPerformance report.
Engagements	Long	Metric	Engagements	Engagements for the KeywordsPerformance report.
GmailForwards	Long	Metric	Gmail Forwards	Gmail Forwards for the KeywordsPerformance report.
GmailSaves	Long	Metric	Gmail Saves	Gmail Saves for the KeywordsPerformance report.
GmailSecondaryClicks	Long	Metric	Gmail Clicks To Website	Gmail Clicks To Website for the KeywordsPerformance report.
HistoricalCreativeQualityScore	String	Metric	Ad Relevance (hist)	Ad Relevance (hist) for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
HistoricalLandingPageQualityScore	String	Metric	Landing Page Experience (hist)	Landing Page Experience (hist) for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
HistoricalQualityScore	Integer	Metric	Qual Score (hist)	Qual Score (hist) for the KeywordsPerformance report.
HistoricalSearchPredictedCtr	String	Metric	Expected Clickthrough Rate (hist)	Expected Clickthrough Rate (hist) for the KeywordsPerformance report. The allowed values are UNKNOWN, BELOW_AVERAGE, AVERAGE, ABOVE_AVERAGE.
ImpressionAssistedConversions	Long	Metric	Impr Assisted Conv	Impr Assisted Conv for the KeywordsPerformance report.
ImpressionAssistedConversionsOverLastClickConversions	Double	Metric	Impr Assisted Conv Per Last Click Conv	Impr Assisted Conv Per Last Click Conv for the KeywordsPerformance report.
ImpressionAssistedConversionValue	Double	Metric	Impr Assisted Conv Value	Impr Assisted Conv Value for the KeywordsPerformance report.
Impressions	Long	Metric	Impressions	Impressions for the KeywordsPerformance report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the KeywordsPerformance report.
Interactions	Long	Metric	Interactions	Interactions for the KeywordsPerformance report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the KeywordsPerformance report.
PercentNewVisitors	Double	Metric	Percent New Sessions	Percent New Sessions for the KeywordsPerformance report.
SearchAbsoluteTopImpressionShare	Double	Metric	Search Abs Top IS	Search Abs Top IS for the KeywordsPerformance report.
SearchExactMatchImpressionShare	Double	Metric	Search Exact Match IS	Search Exact Match IS for the KeywordsPerformance report.
SearchImpressionShare	Double	Metric	Search Impr Share	Search Impr Share for the KeywordsPerformance report.
SearchRankLostImpressionShare	Double	Metric	Search Lost IS (rank)	Search Lost IS (rank) for the KeywordsPerformance report.
SearchTopImpressionShare	Double	Metric	Search top IS	Search Top IS for the KeywordsPerformance report.
TopImpressionPercentage	Double	Metric	Impr Top	The percent of add impressions that are shown anywhere above the organic search results.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the KeywordsPerformance report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the KeywordsPerformance report.
ValuePerCurrentModelAttributedConversion	Double	Metric	Value Per Conv (current Model)	Value Per Conv (current Model) for the KeywordsPerformance report.
VideoQuartile100Rate	Double	Metric	Video Played To 100Percent	Video Played To 100Percent for the KeywordsPerformance report.
VideoQuartile25Rate	Double	Metric	Video Played To 25Percent	Video Played To 25Percent for the KeywordsPerformance report.
VideoQuartile50Rate	Double	Metric	Video Played To 50Percent	Video Played To 50Percent for the KeywordsPerformance report.
VideoQuartile75Rate	Double	Metric	Video Played To 75Percent	Video Played To 75Percent for the KeywordsPerformance report.
VideoViewRate	Double	Metric	View Rate	View Rate for the KeywordsPerformance report.
VideoViews	Long	Metric	Views	Views for the KeywordsPerformance report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the KeywordsPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.