AdPerformance
The Ad Performance report includes all statistics aggregated at the ad level, one row per ad.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query. For example, the following query uses ClickType instead of the default Date segment to query Ad Performance data:\
SELECT AdType, Headline, CampaignName, ClickType, Clicks, ConversionRate, Impressions FROM AdPerformance
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API. All filters must be joined by the AND keyword as OR is not supported by the AdWords API. For example, this query will return only Ads that are enabled with a conversion rate greater than 0:\
SELECT AdType, Headline, CampaignName, Device, Clicks, ConversionRate, Impressions FROM AdPerformance WHERE Status='ENABLED' AND ConversionRate > 0
Columns
Name
Type
Behavior
DisplayName
Description
AccentColor
String
Attribute
Accent Color (responsive)
Accent Color (responsive) for the AdPerformance report.
AccountCurrencyCode
String
Attribute
Currency
Currency for the AdPerformance report.
AccountDescriptiveName
String
Attribute
Account
Account for the AdPerformance report.
AccountTimeZone
String
Attribute
Time Zone
Time Zone for the AdPerformance report.
AdGroupId
Long
Attribute
Ad Group ID
Ad Group ID for the AdPerformance report.
AdGroupName
String
Attribute
Ad Group
Ad Group for the AdPerformance report.
AdGroupStatus
String
Attribute
Ad Group State
Ad Group State for the AdPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
AdStrengthInfo
String
Attribute
Ad Strength
Ad Strength for the AdPerformance report.
AdType
String
Attribute
Ad Type
Ad Type for the AdPerformance report.
The allowed values are DEPRECATED_AD, IMAGE_AD, PRODUCT_AD, TEMPLATE_AD, TEXT_AD, THIRD_PARTY_REDIRECT_AD, DYNAMIC_SEARCH_AD, CALL_ONLY_AD, EXPANDED_TEXT_AD, RESPONSIVE_DISPLAY_AD, SHOWCASE_AD, GOAL_OPTIMIZED_SHOPPING_AD, EXPANDED_DYNAMIC_SEARCH_AD, GMAIL_AD, RESPONSIVE_SEARCH_AD, MULTI_ASSET_RESPONSIVE_DISPLAY_AD, UNKNOWN.
AllowFlexibleColor
String
Attribute
Allow Flexible Color (responsive)
Allow Flexible Color (responsive) for the AdPerformance report.
The allowed values are TRUE, FALSE.
Automated
String
Attribute
Auto-applied Ad Suggestion
Auto-applied Ad Suggestion for the AdPerformance report.
The allowed values are TRUE, FALSE.
BaseAdGroupId
Long
Attribute
Base Ad Group ID
Base Ad Group ID for the AdPerformance report.
BaseCampaignId
Long
Attribute
Base Campaign ID
Base Campaign ID for the AdPerformance report.
BusinessName
String
Attribute
Business Name
Business Name for the AdPerformance report.
CallOnlyPhoneNumber
String
Attribute
Call-only Ad Phone Number
Call-only Ad Phone Number for the AdPerformance report.
CallToActionText
String
Attribute
Call To Action Text (responsive)
Call To Action Text (responsive) for the AdPerformance report.
CampaignId
Long
Attribute
Campaign ID
Campaign ID for the AdPerformance report.
CampaignName
String
Attribute
Campaign
Campaign for the AdPerformance report.
CampaignStatus
String
Attribute
Campaign State
Campaign State for the AdPerformance report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
CombinedApprovalStatus
String
Attribute
Approval Status
Approval Status for the AdPerformance report.
The allowed values are UNKNOWN, APPROVED, APPROVED_LIMITED, ELIGIBLE, UNDER_REVIEW, DISAPPROVED, SITE_SUSPENDED.
ConversionAdjustment
String
Attribute
Conversion Adjustment
Conversion Adjustment for the AdPerformance report.
The allowed values are TRUE, FALSE.
CreativeDestinationUrl
String
Attribute
Destination URL
Destination URL for the AdPerformance report.
CreativeFinalAppUrls
String
Attribute
App Final URL
App Final URL for the AdPerformance report.
CreativeFinalMobileUrls
String
Attribute
Mobile Final URL
Mobile Final URL for the AdPerformance report.
CreativeFinalUrls
String
Attribute
Final URL
Final URL for the AdPerformance report.
CreativeFinalUrlSuffix
String
Attribute
Final URL Suffix
Final URL Suffix for the AdPerformance report.
CreativeTrackingUrlTemplate
String
Attribute
Tracking Template
Tracking Template for the AdPerformance report.
CreativeUrlCustomParameters
String
Attribute
Custom Parameter
Custom Parameter for the AdPerformance report.
CriterionType
String
Attribute
Criteria Type
Criteria Type for the AdPerformance report.
The allowed values are UNKNOWN, AD_SCHEDULE, AGE_RANGE, APP_PAYMENT_MODEL, CARRIER, CONTENT_LABEL, CUSTOM_AFFINITY, GENDER, LOCATION_GROUPS, IP_BLOCK, KEYWORD, LANGUAGE, LOCATION, MOBILE_APPLICATION, MOBILE_APP_CATEGORY, MOBILE_DEVICE, OPERATING_SYSTEM_VERSION, PARENT, PLACEMENT, PLATFORM, PREFERRED_CONTENT, PRODUCT_PARTITION, PRODUCT_SCOPE, PROXIMITY, USER_INTEREST, USER_LIST, VERTICAL, WEBPAGE, YOUTUBE_CHANNEL, YOUTUBE_VIDEO, CUSTOM_IN_MARKET.
CustomerDescriptiveName
String
Attribute
Client Name
Client Name for the AdPerformance report.
Description
String
Attribute
Description
Description for the AdPerformance report.
Description1
String
Attribute
Description Line 1
Description Line 1 for the AdPerformance report.
Description2
String
Attribute
Description Line 2
Description Line 2 for the AdPerformance report.
DevicePreference
Long
Attribute
Device Preference
Device Preference for the AdPerformance report.
DisplayUrl
String
Attribute
Display URL
Display URL for the AdPerformance report.
EnhancedDisplayCreativeLandscapeLogoImageMediaId
Long
Attribute
Landscape Logo ID (responsive)
Landscape Logo ID (responsive) for the AdPerformance report.
EnhancedDisplayCreativeLogoImageMediaId
Long
Attribute
Logo ID (responsive)
Logo ID (responsive) for the AdPerformance report.
EnhancedDisplayCreativeMarketingImageMediaId
Long
Attribute
Image ID (responsive)
Image ID (responsive) for the AdPerformance report.
EnhancedDisplayCreativeMarketingImageSquareMediaId
Long
Attribute
Square Image ID (responsive)
Square Image ID (responsive) for the AdPerformance report.
ExpandedDynamicSearchCreativeDescription2
String
Attribute
Expanded Dynamic Search Ad Description 2
Expanded Dynamic Search Ad Description 2 for the AdPerformance report.
ExpandedTextAdDescription2
String
Attribute
Expanded Text Ad Description 2
Expanded Text Ad Description 2 for the AdPerformance report.
ExpandedTextAdHeadlinePart3
String
Attribute
Expanded Text Ad Headline 3
Expanded Text Ad Headline 3 for the AdPerformance report.
ExternalCustomerId
Long
Attribute
Customer ID
Customer ID for the AdPerformance report.
FormatSetting
String
Attribute
Ad Format Preference (responsive)
Ad Format Preference (responsive) for the AdPerformance report.
The allowed values are UNKNOWN, ALL_FORMATS, NON_NATIVE, NATIVE.
GmailCreativeHeaderImageMediaId
Long
Attribute
Gmail Ad Header Image Media Id
Gmail Ad Header Image Media Id for the AdPerformance report.
GmailCreativeLogoImageMediaId
Long
Attribute
Gmail Ad Logo Image Media Id
Gmail Ad Logo Image Media Id for the AdPerformance report.
GmailCreativeMarketingImageMediaId
Long
Attribute
Gmail Ad Marketing Image Media Id
Gmail Ad Marketing Image Media Id for the AdPerformance report.
GmailTeaserBusinessName
String
Attribute
Gmail Ad Business Name
Gmail Ad Business Name for the AdPerformance report.
GmailTeaserDescription
String
Attribute
Gmail Ad Description
Gmail Ad Description for the AdPerformance report.
GmailTeaserHeadline
String
Attribute
Gmail Ad Headline
Gmail Ad Headline for the AdPerformance report.
Headline
String
Attribute
Ad
Ad for the AdPerformance report.
HeadlinePart1
String
Attribute
Headline 1
Headline 1 for the AdPerformance report.
HeadlinePart2
String
Attribute
Headline 2
Headline 2 for the AdPerformance report.
Id
Long
Attribute
Ad ID
Ad ID for the AdPerformance report.
ImageAdUrl
String
Attribute
Image Ad URL
Image Ad URL for the AdPerformance report.
ImageCreativeImageHeight
Integer
Attribute
Image Height
Image Height for the AdPerformance report.
ImageCreativeImageWidth
Integer
Attribute
Image Width
Image Width for the AdPerformance report.
ImageCreativeMimeType
String
Attribute
Image Mime Type
Image Mime Type for the AdPerformance report.
ImageCreativeName
String
Attribute
Image Ad Name
Image Ad Name for the AdPerformance report.
IsNegative
String
Attribute
Is Negative
Is Negative for the AdPerformance report.
The allowed values are TRUE, FALSE.
LabelIds
String
Attribute
Label IDs
Label IDs for the AdPerformance report.
Labels
String
Attribute
Labels
Labels for the AdPerformance report.
LongHeadline
String
Attribute
Long Headline
Long Headline for the AdPerformance report.
MainColor
String
Attribute
Main Color (responsive)
Main Color (responsive) for the AdPerformance report.
MarketingImageCallToActionText
String
Attribute
Gmail Ad Marketing Image Call To Action Text
Gmail Ad Marketing Image Call To Action Text for the AdPerformance report.
MarketingImageCallToActionTextColor
String
Attribute
Gmail Ad Marketing Image Call To Action Text Color
Gmail Ad Marketing Image Call To Action Text Color for the AdPerformance report.
MarketingImageDescription
String
Attribute
Gmail Ad Marketing Image Description
Gmail Ad Marketing Image Description for the AdPerformance report.
MarketingImageHeadline
String
Attribute
Gmail Ad Marketing Image Headline
Gmail Ad Marketing Image Headline for the AdPerformance report.
MultiAssetResponsiveDisplayAdAccentColor
String
Attribute
Accent Color (multi Asset Responsive Display)
Accent Color (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdAllowFlexibleColor
String
Attribute
Allow Flexible Color (multi Asset Responsive Display)
Allow Flexible Color (multi Asset Responsive Display) for the AdPerformance report.
The allowed values are TRUE, FALSE.
MultiAssetResponsiveDisplayAdBusinessName
String
Attribute
Business Name (multi Asset Responsive Display)
Business Name (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdCallToActionText
String
Attribute
Call To Action Text (multi Asset Responsive Display)
Call To Action Text (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdDescriptions
String
Attribute
Descriptions (multi Asset Responsive Display)
Descriptions (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
String
Attribute
Price Prefix (multi Asset Responsive Display)
Price Prefix (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
String
Attribute
Promotion Text (multi Asset Responsive Display)
Promotion Text (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdFormatSetting
String
Attribute
Ad Format Preference (multi Asset Responsive Display)
Ad Format Preference (multi Asset Responsive Display) for the AdPerformance report.
The allowed values are UNKNOWN, ALL_FORMATS, NON_NATIVE, NATIVE.
MultiAssetResponsiveDisplayAdHeadlines
String
Attribute
Headlines (multi Asset Responsive Display)
Headlines (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdLandscapeLogoImages
String
Attribute
Landscape Logos (multi Asset Responsive Display)
Landscape Logos (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdLogoImages
String
Attribute
Logos (multi Asset Responsive Display)
Logos (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdLongHeadline
String
Attribute
Long Headline (multi Asset Responsive Display)
Long Headline (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdMainColor
String
Attribute
Main Color (multi Asset Responsive Display)
Main Color (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdMarketingImages
String
Attribute
Images (multi Asset Responsive Display)
Images (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdSquareMarketingImages
String
Attribute
Square Images (multi Asset Responsive Display)
Square Images (multi Asset Responsive Display) for the AdPerformance report.
MultiAssetResponsiveDisplayAdYouTubeVideos
String
Attribute
Youtube Videos (multi Asset Responsive Display)
Youtube Videos (multi Asset Responsive Display) for the AdPerformance report.
Path1
String
Attribute
Path 1
Path 1 for the AdPerformance report.
Path2
String
Attribute
Path 2
Path 2 for the AdPerformance report.
PolicySummary
String
Attribute
Policy
Policy for the AdPerformance report.
PricePrefix
String
Attribute
Price Prefix (responsive)
Price Prefix (responsive) for the AdPerformance report.
PromoText
String
Attribute
Promotion Text (responsive)
Promotion Text (responsive) for the AdPerformance report.
ResponsiveSearchAdDescriptions
String
Attribute
Responsive Search Ad Descriptions
Responsive Search Ad Descriptions for the AdPerformance report.
ResponsiveSearchAdHeadlines
String
Attribute
Responsive Search Ad Headlines
Responsive Search Ad Headlines for the AdPerformance report.
ResponsiveSearchAdPath1
String
Attribute
Responsive Search Ad Path 1
Responsive Search Ad Path 1 for the AdPerformance report.
ResponsiveSearchAdPath2
String
Attribute
Responsive Search Ad Path 2
Responsive Search Ad Path 2 for the AdPerformance report.
ShortHeadline
String
Attribute
Short Headline
Short Headline for the AdPerformance report.
Status
String
Attribute
Ad State
Ad State for the AdPerformance report.
The allowed values are ENABLED, PAUSED, DISABLED.
SystemManagedEntitySource
String
Attribute
System Managed Entity Source
System Managed Entity Source for the AdPerformance report.
The allowed values are UNKNOWN, AD_VARIATIONS.
AdNetworkType1
String
Segment
Network
Network for the AdPerformance report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2
String
Segment
Network (with Search Partners)
Network (with Search Partners) for the AdPerformance report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType
String
Segment
Click Type
Click Type for the AdPerformance report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionAdjustmentLagBucket
String
Segment
Days To Conversion Or Adjustment
Days To Conversion Or Adjustment for the AdPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.
ConversionCategoryName
String
Segment
Conversion Category
Conversion Category for the AdPerformance report.
ConversionLagBucket
String
Segment
Days To Conversion
Days To Conversion for the AdPerformance report.
The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.
ConversionTrackerId
Long
Segment
Conversion Tracker Id
Conversion Tracker Id for the AdPerformance report.
ConversionTypeName
String
Segment
Conversion Name
Conversion Name for the AdPerformance report.
CriterionId
Long
Segment
Keyword ID
Keyword ID for the AdPerformance report.
Date
Date
Segment
Day
Day for the AdPerformance report.
DayOfWeek
String
Segment
Day Of Week
Day Of Week for the AdPerformance report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device
String
Segment
Device
Device for the AdPerformance report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource
String
Segment
Conversion Source
Conversion Source for the AdPerformance report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month
String
Segment
Month
Month for the AdPerformance report.
MonthOfYear
String
Segment
Month Of Year
Month Of Year for the AdPerformance report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter
String
Segment
Quarter
Quarter for the AdPerformance report.
Slot
String
Segment
Top Vs Other
Top Vs Other for the AdPerformance report.
The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week
String
Segment
Week
Week for the AdPerformance report.
Year
Integer
Segment
Year
Year for the AdPerformance report.
AbsoluteTopImpressionPercentage
Double
Metric
Impr Abs Top
The percent of add impressions shown as the very first ad.
ActiveViewCpm
Decimal
Metric
Active View Avg CPM
Active View Avg CPM for the AdPerformance report.
ActiveViewCtr
Double
Metric
Active View Viewable CTR
Active View Viewable CTR for the AdPerformance report.
ActiveViewImpressions
Long
Metric
Active View Viewable Impressions
Active View Viewable Impressions for the AdPerformance report.
ActiveViewMeasurability
Double
Metric
Active View Measurable Impr Per Impr
Active View Measurable Impr Per Impr for the AdPerformance report.
ActiveViewMeasurableCost
Decimal
Metric
Active View Measurable Cost
Active View Measurable Cost for the AdPerformance report.
ActiveViewMeasurableImpressions
Long
Metric
Active View Measurable Impr
Active View Measurable Impr for the AdPerformance report.
ActiveViewViewability
Double
Metric
Active View Viewable Impr Per Measurable Impr
Active View Viewable Impr Per Measurable Impr for the AdPerformance report.
AllConversionRate
Double
Metric
All Conv Rate
All Conv Rate for the AdPerformance report.
AllConversions
Double
Metric
All Conv
All Conv for the AdPerformance report.
AllConversionValue
Double
Metric
All Conv Value
All Conv Value for the AdPerformance report.
AverageCost
Decimal
Metric
Avg Cost
Avg Cost for the AdPerformance report.
AverageCpc
Decimal
Metric
Avg CPC
Avg CPC for the AdPerformance report.
AverageCpe
Double
Metric
Avg CPE
Avg CPE for the AdPerformance report.
AverageCpm
Decimal
Metric
Avg CPM
Avg CPM for the AdPerformance report.
AverageCpv
Double
Metric
Avg CPV
Avg CPV for the AdPerformance report.
AveragePageviews
Double
Metric
Pages Per Session
Pages Per Session for the AdPerformance report.
AveragePosition
Double
Metric
Avg Position
Avg Position for the AdPerformance report.
AverageTimeOnSite
Double
Metric
Avg Session Duration (seconds)
Avg Session Duration (seconds) for the AdPerformance report.
BounceRate
Double
Metric
Bounce Rate
Bounce Rate for the AdPerformance report.
ClickAssistedConversions
Long
Metric
Click Assisted Conv
Click Assisted Conv for the AdPerformance report.
ClickAssistedConversionsOverLastClickConversions
Double
Metric
Click Assisted Conv Per Last Click Conv
Click Assisted Conv Per Last Click Conv for the AdPerformance report.
ClickAssistedConversionValue
Double
Metric
Click Assisted Conv Value
Click Assisted Conv Value for the AdPerformance report.
Clicks
Long
Metric
Clicks
Clicks for the AdPerformance report.
ConversionRate
Double
Metric
Conv Rate
Conv Rate for the AdPerformance report.
Conversions
Double
Metric
Conversions
Conversions for the AdPerformance report.
ConversionValue
Double
Metric
Total Conv Value
Total Conv Value for the AdPerformance report.
Cost
Decimal
Metric
Cost
Cost for the AdPerformance report.
CostPerAllConversion
Decimal
Metric
Cost Per All Conv
Cost Per All Conv for the AdPerformance report.
CostPerConversion
Decimal
Metric
Cost Per Conv
Cost Per Conv for the AdPerformance report.
CostPerCurrentModelAttributedConversion
Double
Metric
Cost Per Conv (current Model)
Cost Per Conv (current Model) for the AdPerformance report.
CrossDeviceConversions
Double
Metric
Cross-device Conv
Cross-device Conv for the AdPerformance report.
Ctr
Double
Metric
CTR
CTR for the AdPerformance report.
CurrentModelAttributedConversions
Double
Metric
Conversions (current Model)
Conversions (current Model) for the AdPerformance report.
CurrentModelAttributedConversionValue
Double
Metric
Conv Value (current Model)
Conv Value (current Model) for the AdPerformance report.
EngagementRate
Double
Metric
Engagement Rate
Engagement Rate for the AdPerformance report.
Engagements
Long
Metric
Engagements
Engagements for the AdPerformance report.
GmailForwards
Long
Metric
Gmail Forwards
Gmail Forwards for the AdPerformance report.
GmailSaves
Long
Metric
Gmail Saves
Gmail Saves for the AdPerformance report.
GmailSecondaryClicks
Long
Metric
Gmail Clicks To Website
Gmail Clicks To Website for the AdPerformance report.
ImpressionAssistedConversions
Long
Metric
Impr Assisted Conv
Impr Assisted Conv for the AdPerformance report.
ImpressionAssistedConversionsOverLastClickConversions
Double
Metric
Impr Assisted Conv Per Last Click Conv
Impr Assisted Conv Per Last Click Conv for the AdPerformance report.
ImpressionAssistedConversionValue
Double
Metric
Impr Assisted Conv Value
Impr Assisted Conv Value for the AdPerformance report.
Impressions
Long
Metric
Impressions
Impressions for the AdPerformance report.
InteractionRate
Double
Metric
Interaction Rate
Interaction Rate for the AdPerformance report.
Interactions
Long
Metric
Interactions
Interactions for the AdPerformance report.
InteractionTypes
String
Metric
Interaction Types
Interaction Types for the AdPerformance report.
PercentNewVisitors
Double
Metric
Percent New Sessions
Percent New Sessions for the AdPerformance report.
TopImpressionPercentage
Double
Metric
Impr Top
The percent of add impressions that are shown anywhere above the organic search results.
ValuePerAllConversion
Double
Metric
Value Per All Conv
Value Per All Conv for the AdPerformance report.
ValuePerConversion
Double
Metric
Value Per Conv
Value Per Conv for the AdPerformance report.
ValuePerCurrentModelAttributedConversion
Double
Metric
Value Per Conv (current Model)
Value Per Conv (current Model) for the AdPerformance report.
VideoQuartile100Rate
Double
Metric
Video Played To 100Percent
Video Played To 100Percent for the AdPerformance report.
VideoQuartile25Rate
Double
Metric
Video Played To 25Percent
Video Played To 25Percent for the AdPerformance report.
VideoQuartile50Rate
Double
Metric
Video Played To 50Percent
Video Played To 50Percent for the AdPerformance report.
VideoQuartile75Rate
Double
Metric
Video Played To 75Percent
Video Played To 75Percent for the AdPerformance report.
VideoViewRate
Double
Metric
View Rate
View Rate for the AdPerformance report.
VideoViews
Long
Metric
Views
Views for the AdPerformance report.
ViewThroughConversions
Long
Metric
View-through Conv
View-through Conv for the AdPerformance report.
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Description
StartDate
String
Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate
String
End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
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