PlaceholderFeedItem

The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink).

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the PlaceholderFeedItem report.

AccountDescriptiveName

String

Attribute

Account

Account for the PlaceholderFeedItem report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the PlaceholderFeedItem report.

AdId

Long

Attribute

Ad ID

Ad ID for the PlaceholderFeedItem report.

AttributeValues

String

Attribute

Attribute Values

Attribute Values for the PlaceholderFeedItem report.

Criteria

String

Attribute

Target Keyword Text

Target Keyword Text for the PlaceholderFeedItem report.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the PlaceholderFeedItem report.

DevicePreference

String

Attribute

Device Preference

Device Preference for the PlaceholderFeedItem report.

DisapprovalShortNames

String

Attribute

Disapproval Reasons

Disapproval Reasons for the PlaceholderFeedItem report.

EndTime

String

Attribute

End Date

End Date for the PlaceholderFeedItem report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the PlaceholderFeedItem report.

FeedId

Long

Attribute

Feed ID

Feed ID for the PlaceholderFeedItem report.

FeedItemId

Long

Attribute

Item ID

Item ID for the PlaceholderFeedItem report.

GeoTargetingCriterionId

Long

Attribute

Target Location

Target Location for the PlaceholderFeedItem report.

GeoTargetingRestriction

String

Attribute

Target Location Restriction

Target Location Restriction for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, LOCATION_OF_PRESENCE.

IsSelfAction

String

Attribute

This Extension Vs Other

This Extension Vs Other for the PlaceholderFeedItem report.

The allowed values are TRUE, FALSE.

KeywordMatchType

String

Attribute

Target Keyword Match Type

Target Keyword Match Type for the PlaceholderFeedItem report.

The allowed values are EXACT, PHRASE, BROAD.

KeywordTargetingId

Long

Attribute

Keyword ID

Keyword ID for the PlaceholderFeedItem report.

PlaceholderType

Integer

Attribute

Feed Placeholder Type

Feed Placeholder Type for the PlaceholderFeedItem report.

Scheduling

String

Attribute

Scheduling

Scheduling for the PlaceholderFeedItem report.

StartTime

String

Attribute

Start Date

Start Date for the PlaceholderFeedItem report.

Status

String

Attribute

Item State

Item State for the PlaceholderFeedItem report.

The allowed values are ENABLED, REMOVED, UNKNOWN.

TargetingAdGroupId

Long

Attribute

Target Ad Group ID

Target Ad Group ID for the PlaceholderFeedItem report.

TargetingCampaignId

Long

Attribute

Target Campaign ID

Target Campaign ID for the PlaceholderFeedItem report.

UrlCustomParameters

String

Attribute

Custom Parameter

Custom Parameter for the PlaceholderFeedItem report.

ValidationDetails

String

Attribute

Approval Status

Approval Status for the PlaceholderFeedItem report.

AdGroupId

Long

Segment

Ad Group ID

Ad Group ID for the PlaceholderFeedItem report.

AdGroupName

String

Segment

Ad Group

Ad Group for the PlaceholderFeedItem report.

AdGroupStatus

String

Segment

Ad Group State

Ad Group State for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

AdNetworkType1

String

Segment

Network

Network for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

CampaignId

Long

Segment

Campaign ID

Campaign ID for the PlaceholderFeedItem report.

CampaignName

String

Segment

Campaign

Campaign for the PlaceholderFeedItem report.

CampaignStatus

String

Segment

Campaign State

Campaign State for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

ClickType

String

Segment

Click Type

Click Type for the PlaceholderFeedItem report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the PlaceholderFeedItem report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the PlaceholderFeedItem report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the PlaceholderFeedItem report.

Date

Date

Segment

Day

Day for the PlaceholderFeedItem report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the PlaceholderFeedItem report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the PlaceholderFeedItem report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

Month

String

Segment

Month

Month for the PlaceholderFeedItem report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the PlaceholderFeedItem report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the PlaceholderFeedItem report.

Slot

String

Segment

Top Vs Other

Top Vs Other for the PlaceholderFeedItem report.

The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.

Week

String

Segment

Week

Week for the PlaceholderFeedItem report.

Year

Integer

Segment

Year

Year for the PlaceholderFeedItem report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the PlaceholderFeedItem report.

AllConversions

Double

Metric

All Conv

All Conv for the PlaceholderFeedItem report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the PlaceholderFeedItem report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the PlaceholderFeedItem report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the PlaceholderFeedItem report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the PlaceholderFeedItem report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the PlaceholderFeedItem report.

AverageCpv

Double

Metric

Avg CPV

Avg CPV for the PlaceholderFeedItem report.

AveragePosition

Double

Metric

Avg Position

Avg Position for the PlaceholderFeedItem report.

Clicks

Long

Metric

Clicks

Clicks for the PlaceholderFeedItem report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the PlaceholderFeedItem report.

Conversions

Double

Metric

Conversions

Conversions for the PlaceholderFeedItem report.

ConversionValue

Double

Metric

Total Conv Value