PlaceholderFeedItem
The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink).
Last updated
The Placeholder Feed Item report includes all statistics at the feed-item level (e.g., a single sitelink).
Last updated
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Behavior
DisplayName
Description
AccountCurrencyCode
String
Attribute
Currency
Currency for the PlaceholderFeedItem report.
AccountDescriptiveName
String
Attribute
Account
Account for the PlaceholderFeedItem report.
AccountTimeZone
String
Attribute
Time Zone
Time Zone for the PlaceholderFeedItem report.
AdId
Long
Attribute
Ad ID
Ad ID for the PlaceholderFeedItem report.
AttributeValues
String
Attribute
Attribute Values
Attribute Values for the PlaceholderFeedItem report.
Criteria
String
Attribute
Target Keyword Text
Target Keyword Text for the PlaceholderFeedItem report.
CustomerDescriptiveName
String
Attribute
Client Name
Client Name for the PlaceholderFeedItem report.
DevicePreference
String
Attribute
Device Preference
Device Preference for the PlaceholderFeedItem report.
DisapprovalShortNames
String
Attribute
Disapproval Reasons
Disapproval Reasons for the PlaceholderFeedItem report.
EndTime
String
Attribute
End Date
End Date for the PlaceholderFeedItem report.
ExternalCustomerId
Long
Attribute
Customer ID
Customer ID for the PlaceholderFeedItem report.
FeedId
Long
Attribute
Feed ID
Feed ID for the PlaceholderFeedItem report.
FeedItemId
Long
Attribute
Item ID
Item ID for the PlaceholderFeedItem report.
GeoTargetingCriterionId
Long
Attribute
Target Location
Target Location for the PlaceholderFeedItem report.
GeoTargetingRestriction
String
Attribute
Target Location Restriction
Target Location Restriction for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, LOCATION_OF_PRESENCE.
IsSelfAction
String
Attribute
This Extension Vs Other
This Extension Vs Other for the PlaceholderFeedItem report.
The allowed values are TRUE, FALSE.
KeywordMatchType
String
Attribute
Target Keyword Match Type
Target Keyword Match Type for the PlaceholderFeedItem report.
The allowed values are EXACT, PHRASE, BROAD.
KeywordTargetingId
Long
Attribute
Keyword ID
Keyword ID for the PlaceholderFeedItem report.
PlaceholderType
Integer
Attribute
Feed Placeholder Type
Feed Placeholder Type for the PlaceholderFeedItem report.
Scheduling
String
Attribute
Scheduling
Scheduling for the PlaceholderFeedItem report.
StartTime
String
Attribute
Start Date
Start Date for the PlaceholderFeedItem report.
Status
String
Attribute
Item State
Item State for the PlaceholderFeedItem report.
The allowed values are ENABLED, REMOVED, UNKNOWN.
TargetingAdGroupId
Long
Attribute
Target Ad Group ID
Target Ad Group ID for the PlaceholderFeedItem report.
TargetingCampaignId
Long
Attribute
Target Campaign ID
Target Campaign ID for the PlaceholderFeedItem report.
UrlCustomParameters
String
Attribute
Custom Parameter
Custom Parameter for the PlaceholderFeedItem report.
ValidationDetails
String
Attribute
Approval Status
Approval Status for the PlaceholderFeedItem report.
AdGroupId
Long
Segment
Ad Group ID
Ad Group ID for the PlaceholderFeedItem report.
AdGroupName
String
Segment
Ad Group
Ad Group for the PlaceholderFeedItem report.
AdGroupStatus
String
Segment
Ad Group State
Ad Group State for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
AdNetworkType1
String
Segment
Network
Network for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2
String
Segment
Network (with Search Partners)
Network (with Search Partners) for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
CampaignId
Long
Segment
Campaign ID
Campaign ID for the PlaceholderFeedItem report.
CampaignName
String
Segment
Campaign
Campaign for the PlaceholderFeedItem report.
CampaignStatus
String
Segment
Campaign State
Campaign State for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
ClickType
String
Segment
Click Type
Click Type for the PlaceholderFeedItem report.
The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionCategoryName
String
Segment
Conversion Category
Conversion Category for the PlaceholderFeedItem report.
ConversionTrackerId
Long
Segment
Conversion Tracker Id
Conversion Tracker Id for the PlaceholderFeedItem report.
ConversionTypeName
String
Segment
Conversion Name
Conversion Name for the PlaceholderFeedItem report.
Date
Date
Segment
Day
Day for the PlaceholderFeedItem report.
DayOfWeek
String
Segment
Day Of Week
Day Of Week for the PlaceholderFeedItem report.
The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device
String
Segment
Device
Device for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource
String
Segment
Conversion Source
Conversion Source for the PlaceholderFeedItem report.
The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month
String
Segment
Month
Month for the PlaceholderFeedItem report.
MonthOfYear
String
Segment
Month Of Year
Month Of Year for the PlaceholderFeedItem report.
The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter
String
Segment
Quarter
Quarter for the PlaceholderFeedItem report.
Slot
String
Segment
Top Vs Other
Top Vs Other for the PlaceholderFeedItem report.
The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week
String
Segment
Week
Week for the PlaceholderFeedItem report.
Year
Integer
Segment
Year
Year for the PlaceholderFeedItem report.
AllConversionRate
Double
Metric
All Conv Rate
All Conv Rate for the PlaceholderFeedItem report.
AllConversions
Double
Metric
All Conv
All Conv for the PlaceholderFeedItem report.
AllConversionValue
Double
Metric
All Conv Value
All Conv Value for the PlaceholderFeedItem report.
AverageCost
Decimal
Metric
Avg Cost
Avg Cost for the PlaceholderFeedItem report.
AverageCpc
Decimal
Metric
Avg CPC
Avg CPC for the PlaceholderFeedItem report.
AverageCpe
Double
Metric
Avg CPE
Avg CPE for the PlaceholderFeedItem report.
AverageCpm
Decimal
Metric
Avg CPM
Avg CPM for the PlaceholderFeedItem report.
AverageCpv
Double
Metric
Avg CPV
Avg CPV for the PlaceholderFeedItem report.
AveragePosition
Double
Metric
Avg Position
Avg Position for the PlaceholderFeedItem report.
Clicks
Long
Metric
Clicks
Clicks for the PlaceholderFeedItem report.
ConversionRate
Double
Metric
Conv Rate
Conv Rate for the PlaceholderFeedItem report.
Conversions
Double
Metric
Conversions
Conversions for the PlaceholderFeedItem report.
ConversionValue
Double
Metric
Total Conv Value
Total Conv Value for the PlaceholderFeedItem report.
Cost
Decimal
Metric
Cost
Cost for the PlaceholderFeedItem report.
CostPerAllConversion
Decimal
Metric
Cost Per All Conv
Cost Per All Conv for the PlaceholderFeedItem report.
CostPerConversion
Decimal
Metric
Cost Per Conv
Cost Per Conv for the PlaceholderFeedItem report.
CrossDeviceConversions
Double
Metric
Cross-device Conv
Cross-device Conv for the PlaceholderFeedItem report.
Ctr
Double
Metric
CTR
CTR for the PlaceholderFeedItem report.
EngagementRate
Double
Metric
Engagement Rate
Engagement Rate for the PlaceholderFeedItem report.
Engagements
Long
Metric
Engagements
Engagements for the PlaceholderFeedItem report.
Impressions
Long
Metric
Impressions
Impressions for the PlaceholderFeedItem report.
InteractionRate
Double
Metric
Interaction Rate
Interaction Rate for the PlaceholderFeedItem report.
Interactions
Long
Metric
Interactions
Interactions for the PlaceholderFeedItem report.
InteractionTypes
String
Metric
Interaction Types
Interaction Types for the PlaceholderFeedItem report.
ValuePerAllConversion
Double
Metric
Value Per All Conv
Value Per All Conv for the PlaceholderFeedItem report.
ValuePerConversion
Double
Metric
Value Per Conv
Value Per Conv for the PlaceholderFeedItem report.
VideoViewRate
Double
Metric
View Rate
View Rate for the PlaceholderFeedItem report.
VideoViews
Long
Metric
Views
Views for the PlaceholderFeedItem report.
Name
Type
Description
StartDate
String
Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate
String
End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.