Demographics

Columns

Name

Type

Dimension

DefaultMetric

DefaultDimension

Description

Date

Date

True

The date of the session formatted as YYYYMMDD.

Year

Integer

True

The year of the session. A four-digit year from 2005 to the current year.

Month

Integer

True

The month of the session. An integer from 01 to 12.

Week

Integer

True

The week of the session. A number from 01 to 53. Each week starts on Sunday.

Day

Integer

True

The day of the month. A number from 01 to 31.

Hour

Integer

True

An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.

BrandingInterest

String

True

Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories.

Country

String

True

True

Country from which user activity originated.

City

String

True

City from which user activity originated.

Language

String

True

Language setting for the device from which activity originated.

UserAgeBracket

String

True

User age brackets.

UserGender

String

True

User gender.

Region

String

True

Geographic region from which activity originated.

Conversions

Integer

False

True

The count of conversion events.

EngagementRate

Decimal

False

True

The percentage of engaged sessions.

EngagedSessions

Integer

False

True

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

EngagedSessionsPerUser

Decimal

False

True

Average number of engaged sessions per user.

EventCount

Integer

False

True

The count of events.

NewUsers

Integer

False

True

The number of users who interacted with the site or launched the app for the first time.

TotalRevenue

Integer

False

True

The sum of revenue from purchases, subscriptions, and advertising.

TotalUsers

Integer

False

True

The total number of users.

StartDate

String

Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

EndDate

String

End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

Dimensions

String

A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.

Metrics

String

A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

PropertyId

String

Property ID value to be used when querying this table.

Last updated