Demographics

Columns

Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
Date	Date	True			The date of the session formatted as YYYYMMDD.
Year	Integer	True			The year of the session. A four-digit year from 2005 to the current year.
Month	Integer	True			The month of the session. An integer from 01 to 12.
Week	Integer	True			The week of the session. A number from 01 to 53. Each week starts on Sunday.
Day	Integer	True			The day of the month. A number from 01 to 31.
Hour	Integer	True			An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.
BrandingInterest	String	True			Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories.
Country	String	True		True	Country from which user activity originated.
City	String	True			City from which user activity originated.
Language	String	True			Language setting for the device from which activity originated.
UserAgeBracket	String	True			User age brackets.
UserGender	String	True			User gender.
Region	String	True			Geographic region from which activity originated.
Conversions	Integer	False	True		The count of conversion events.
EngagementRate	Decimal	False	True		The percentage of engaged sessions.
EngagedSessions	Integer	False	True		The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
EngagedSessionsPerUser	Decimal	False	True		Average number of engaged sessions per user.
EventCount	Integer	False	True		The count of events.
NewUsers	Integer	False	True		The number of users who interacted with the site or launched the app for the first time.
TotalRevenue	Integer	False	True		The sum of revenue from purchases, subscriptions, and advertising.
TotalUsers	Integer	False	True		The total number of users.
StartDate	String				Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
EndDate	String				End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
Dimensions	String				A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.
Metrics	String				A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
PropertyId	String	Property ID value to be used when querying this table.