GamesReporting

Columns

Name

Type

Dimension

DefaultMetric

DefaultDimension

Description

Date

Date

True

The date of the session formatted as YYYYMMDD.

Year

Integer

True

The year of the session. A four-digit year from 2005 to the current year.

Month

Integer

True

The month of the session. A two digit integer from 01 to 12.

Week

Integer

True

The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday.

Day

Integer

True

The day of the month. A two-digit number from 01 to 31.

Hour

Integer

True

A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.

AudienceName

String

True

The given name of an Audience.

FirstUserCampaignName

String

True

Name of the marketing campaign that first acquired the user.

FirstUserCreativeId

String

True

The campaign creative ID that first acquired the user.

FirstUserGoogleAdsAdGroupId

String

True

The Ad Group Id in Google Ads that first acquired the user.

FirstUserGoogleAdsAdGroupName

String

True

The Ad Group Name in Google Ads that first acquired the user.

FirstUserGoogleAdsAdNetworkType

String

True

The advertising network that first acquired the user.

FirstUserMedium

String

True

True

The medium that first acquired the user to the website or app.

FirstUserSource

String

True

The source that first acquired the user to the website or app.

AveragePurchaseRevenue

Decimal

False

True

The average purchase revenue in the transaction group of events.

AveragePurchaseRevenuePerPayingUser

Decimal

False

True

Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.

AverageRevenuePerUser

Decimal

False

True

Average revenue per active user (ARPU). The summary metric is for the time period selected.

EngagedSessionsPerUser

Decimal

False

True

Average number of engaged sessions per user.

FirstTimeBuyersPerNewUsers

Decimal

False

True

Percentage of unique new users to the game who made their first in-app purchase.

FirstTimePurchasers

Integer

False

True

The number of users that completed their first purchase event.

NewUsers

Integer

False

True

The number of users who interacted with the site or launched the app for the first time.

StartDate

String

Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

EndDate

String

End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

Dimensions

String

A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.

Metrics

String

A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

PropertyId

String

Property ID value to be used when querying this table.

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