GamesReporting
Columns
Name
Type
Dimension
DefaultMetric
DefaultDimension
Description
Date
Date
True
The date of the session formatted as YYYYMMDD.
Year
Integer
True
The year of the session. A four-digit year from 2005 to the current year.
Month
Integer
True
The month of the session. A two digit integer from 01 to 12.
Week
Integer
True
The week of the session. A two-digit number from 01 to 53. Each week starts on Sunday.
Day
Integer
True
The day of the month. A two-digit number from 01 to 31.
Hour
Integer
True
A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.
AudienceName
String
True
The given name of an Audience.
FirstUserCampaignName
String
True
Name of the marketing campaign that first acquired the user.
FirstUserCreativeId
String
True
The campaign creative ID that first acquired the user.
FirstUserGoogleAdsAdGroupId
String
True
The Ad Group Id in Google Ads that first acquired the user.
FirstUserGoogleAdsAdGroupName
String
True
The Ad Group Name in Google Ads that first acquired the user.
FirstUserGoogleAdsAdNetworkType
String
True
The advertising network that first acquired the user.
FirstUserMedium
String
True
True
The medium that first acquired the user to the website or app.
FirstUserSource
String
True
The source that first acquired the user to the website or app.
AveragePurchaseRevenue
Decimal
False
True
The average purchase revenue in the transaction group of events.
AveragePurchaseRevenuePerPayingUser
Decimal
False
True
Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
AverageRevenuePerUser
Decimal
False
True
Average revenue per active user (ARPU). The summary metric is for the time period selected.
EngagedSessionsPerUser
Decimal
False
True
Average number of engaged sessions per user.
FirstTimeBuyersPerNewUsers
Decimal
False
True
Percentage of unique new users to the game who made their first in-app purchase.
FirstTimePurchasers
Integer
False
True
The number of users that completed their first purchase event.
NewUsers
Integer
False
True
The number of users who interacted with the site or launched the app for the first time.
StartDate
String
Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
EndDate
String
End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
Dimensions
String
A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.
Metrics
String
A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name
Type
Description
PropertyId
String
Property ID value to be used when querying this table.
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