KeywordPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Hourly

String

true

Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

HourOfDay

Integer

true

Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days

DayOfWeek

Integer

true

Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.

AccountName

String

true

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

CampaignName

String

The campaign name.

CampaignId

Long

The Bing Ads assigned identifier of a campaign..

AdGroupName

String

The ad group name.

AdGroupId

Long

The Bing Ads assigned identifier of an ad group.

Keyword

String

The keyword text.

KeywordId

Long

The Bing Ads assigned identifier of a keyword.

KeywordLabels

String

The labels applied to the keyword.

AdId

Long

Ad Id

AdType

String

The ad type.

DestinationUrl

String

The destination URL attribute of the ad, keyword, or ad group criterion.

CurrentMaxCpc

String

The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.

CurrencyCode

String

The account currency type.

AdDistribution

String

The ad distribution attribute of an ad group.

FinalUrl

String

The Final URL of the ad, keyword, or criterion.

FinalMobileUrl

String

The Final Mobile URL of the ad, keyword, or criterion.

FinalAppUrl

String

Reserved for future use.

FirstPageBid

Decimal

Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.

Mainline1Bid

Decimal

Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates will place your ad at the top of search results.

MainlineBid

Decimal

Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.

BidMatchType

String

The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.

BidStrategyType

String

The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g., one of the supported values listed above.

AccountStatus

String

The account status.

AdGroupStatus

String

The ad group status.

CampaignStatus

String

The campaign status.

TrackingTemplate

String

The current tracking template for the ad group.

CustomParameters

String

The current set of custom parameters for the campaign.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.

Language

String

The ad group language.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

DeviceOS

String

The operating system of the device reported in the DeviceType column.

DeliveredMatchType

String

The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.

KeywordStatus

String

The keyword status.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

AveragePosition

Double

true

The average position of the ad on a webpage.

Conversions

Integer

true

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success

ConversionRate

Double

true

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

CostPerConversion

Double