KeywordPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay	Integer			true	Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek	Integer			true	Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName	String	true			The account name.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
CampaignName	String				The campaign name.
CampaignId	Long				The Bing Ads assigned identifier of a campaign..
AdGroupName	String				The ad group name.
AdGroupId	Long				The Bing Ads assigned identifier of an ad group.
Keyword	String				The keyword text.
KeywordId	Long				The Bing Ads assigned identifier of a keyword.
KeywordLabels	String				The labels applied to the keyword.
AdId	Long				Ad Id
AdType	String				The ad type.
DestinationUrl	String				The destination URL attribute of the ad, keyword, or ad group criterion.
CurrentMaxCpc	String				The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
CurrencyCode	String				The account currency type.
AdDistribution	String				The ad distribution attribute of an ad group.
FinalUrl	String				The Final URL of the ad, keyword, or criterion.
FinalMobileUrl	String				The Final Mobile URL of the ad, keyword, or criterion.
FinalAppUrl	String				Reserved for future use.
FirstPageBid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
Mainline1Bid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates will place your ad at the top of search results.
MainlineBid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
BidMatchType	String				The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
BidStrategyType	String				The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g., one of the supported values listed above.
AccountStatus	String				The account status.
AdGroupStatus	String				The ad group status.
CampaignStatus	String				The campaign status.
TrackingTemplate	String				The current tracking template for the ad group.
CustomParameters	String				The current set of custom parameters for the campaign.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
Language	String				The ad group language.
Network	String				The current network setting of an ad group.
TopVsOther	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
DeliveredMatchType	String				The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
KeywordStatus	String				The keyword status.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
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