KeywordPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay	Integer			true	Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek	Integer			true	Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName	String	true			The account name.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
CampaignName	String				The campaign name.
CampaignId	Long				The Bing Ads assigned identifier of a campaign..
AdGroupName	String				The ad group name.
AdGroupId	Long				The Bing Ads assigned identifier of an ad group.
Keyword	String				The keyword text.
KeywordId	Long				The Bing Ads assigned identifier of a keyword.
KeywordLabels	String				The labels applied to the keyword.
AdId	Long				Ad Id
AdType	String				The ad type.
DestinationUrl	String				The destination URL attribute of the ad, keyword, or ad group criterion.
CurrentMaxCpc	String				The maximum cost per click bid that was in effect at the time the report was generated. It is not a moving historical bid throughout the report time period.
CurrencyCode	String				The account currency type.
AdDistribution	String				The ad distribution attribute of an ad group.
FinalUrl	String				The Final URL of the ad, keyword, or criterion.
FinalMobileUrl	String				The Final Mobile URL of the ad, keyword, or criterion.
FinalAppUrl	String				Reserved for future use.
FirstPageBid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
Mainline1Bid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates will place your ad at the top of search results.
MainlineBid	Decimal				Based on your campaign performance and marketplace dynamics, this estimate is the bid amount that Bing Ads calculates for your ad to be placed on the first page in the search results.
BidMatchType	String				The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match.
BidStrategyType	String				The bid strategy type. Possible values include EnhancedCpc, ManualCpc, MaxClicks, MaxConversions, and TargetCpa. If the InheritFromParent strategy type is used, the report will include the inherited bid strategy type e.g., one of the supported values listed above.
AccountStatus	String				The account status.
AdGroupStatus	String				The ad group status.
CampaignStatus	String				The campaign status.
TrackingTemplate	String				The current tracking template for the ad group.
CustomParameters	String				The current set of custom parameters for the campaign.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
Language	String				The ad group language.
Network	String				The current network setting of an ad group.
TopVsOther	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
DeliveredMatchType	String				The match type used to deliver an ad. This can be different from the BidMatchType column, for example if you bid on a broad match and the search term was an exact match.
KeywordStatus	String				The keyword status.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr	Double		true		The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc	Double		true		The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend	Double		true		The cost per click (CPC) summed for each click.
AveragePosition	Double		true		The average position of the ad on a webpage.
Conversions	Integer		true		The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate	Double		true		The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion	Double		true		The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend	Double		true		The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
CostPerAssist	Double		true		The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerConversion	Double		true		The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
RevenuePerAssist	Double		true		The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
QualityScore	Integer		true		The numeric score shows you how competitive your ads are in the marketplace by measuring how relevant your keywords and landing pages are to customers' search terms. If available, the quality score can range from a low of 1 to a high of 10.
ExpectedCtr	Integer		true		How well your keyword competes against other keywords targeting the same traffic. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
AdRelevance	Integer		true		How closely related your ads is to the search query or other input. It tells you how relevant your ad and landing page are to potential customers. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
LandingPageExperience	Integer		true		An aggregate quality assessment of all landing pages on your site. The landing page experience score measures whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. A score of 3 is Above Average; a score of 2 is Average; and a score of 1 is considered Below Average.
QualityImpact	Double		true		The numeric score that indicates the possible increase in the number of impressions that the keyword could receive if the corresponding QualityScore column would rise above underperforming: 0 (not available), 1 (low impact), 2 (medium impact), or 3 (high impact).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.