LandingPage

The Landing Page report includes all statistics aggregated by default by the UnexpandedFinalUrlString, one row per the URL string.

Columns

Name	Type	Behavior	DisplayName	Description
AdGroupId	Long	Attribute	Ad Group ID	Ad Group ID for the LandingPage report.
AdGroupName	String	Attribute	Ad Group	Ad Group for the LandingPage report.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the LandingPage report.
CampaignName	String	Attribute	Campaign	Campaign for the LandingPage report.
ExpandedFinalUrlString	String	Attribute	Expanded Landing Page	Expanded Landing Page for the LandingPage report.
UnexpandedFinalUrlString	String	Attribute	Landing Page	Landing Page for the LandingPage report.
AdNetworkType1	String	Segment	Network	Network for the LandingPage report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the LandingPage report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
Date	Date	Segment	Day	Day for the LandingPage report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the LandingPage report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the LandingPage report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
Month	String	Segment	Month	Month for the LandingPage report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the LandingPage report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the LandingPage report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the LandingPage report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the LandingPage report.
Year	Integer	Segment	Year	Year for the LandingPage report.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the LandingPage report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the LandingPage report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the LandingPage report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the LandingPage report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the LandingPage report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the LandingPage report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the LandingPage report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the LandingPage report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the LandingPage report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the LandingPage report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the LandingPage report.
Clicks	Long	Metric	Clicks	Clicks for the LandingPage report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the LandingPage report.
Conversions	Double	Metric	Conversions	Conversions for the LandingPage report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the LandingPage report.
Cost	Decimal	Metric	Cost	Cost for the LandingPage report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the LandingPage report.
Ctr	Double	Metric	CTR	CTR for the LandingPage report.
Impressions	Long	Metric	Impressions	Impressions for the LandingPage report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the LandingPage report.
Interactions	Long	Metric	Interactions	Interactions for the LandingPage report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the LandingPage report.
PercentageMobileFriendlyClicks	Double	Metric	Mobile-friendly Click Rate	Mobile-friendly Click Rate for the LandingPage report.
PercentageValidAcceleratedMobilePagesClicks	Double	Metric	Valid AMP Click Rate	Valid AMP Click Rate for the LandingPage report.
SpeedScore	Long	Metric	Mobile Speed Score	Mobile Speed Score for the LandingPage report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the LandingPage report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.