DSASearchQueryPerformanceReport

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Summary

String

true

The report data will be aggregated by the entire specified report time. The report will not include a time period column.

Daily

Date

true

Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.

Weekly

Date

true

Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.

Monthly

Date

true

Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.

Yearly

Integer

true

Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.

AccountName

String

The account name.

AccountNumber

String

The Bing Ads assigned number of an account.

AccountId

Long

The Bing Ads assigned identifier of an account.

AdGroupId

Long

The Bing Ads assigned identifier of an account.

CampaignId

Long

The Bing Ads assigned identifier of a campaign.

AdId

Long

The Bing Ads assigned identifier of an ad.

AdDistribution

String

The ad distribution attribute of an ad group.

AccountStatus

String

The account status.

DeviceType

String

The device name attribute of a device OS target bid. The type of device which showed ads.

DeviceOS

String

The operating system of the device reported in the DeviceType column.

Network

String

The current network setting of an ad group.

TopVsOther

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

CustomerId

String

The Bing Ads assigned identifier of a customer.

CustomerName

String

The customer name.

CampaignStatus

String

The campaign status.

AdGroupName

String

The ad group name.

Language

String

The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.

CampaignName

String

The campaign name.

AdGroupStatus

String

The ad group status.

AdStatus

String

The ad status.

SearchQuery

String

true

The search term used by your potential audience.

Headline

String

The Dynamic Search Ad headline that was dynamically generated by Bing Ads.

CategoryList

String

The list of categories that Bing matched to your website. Up to three category levels can be returned per category list item.

LandingPageTitle

String

The title of your webpage where the search user landed.

FeedUrl

String

The feed URL will appear either as

FinalUrl

String

The URL address of the page on your website that people reach when they click your ad from a desktop or laptop.

DynamicAdTarget

String

The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz.

DynamicAdTargetId

String

The Bing Ads assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.

Goal

String

The goal name.

GoalType

String

The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.

Impressions

Integer

true

The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.

Clicks

Integer

true

Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Ctr

Double

true

The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).

AverageCpc

Double

true

The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.

Spend

Double

true

The cost per click (CPC) summed for each click.

AveragePosition

Double

true

The average position of the ad on a webpage.

Conversions

Integer

true

The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success

ConversionRate

Double

true

The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).

CostPerConversion

Double

true

The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).

Assists

Integer

true

The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.

Revenue

Double

true

The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.

ReturnOnAdSpend

Double

true

The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).

CostPerAssist

Double

true

The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).

RevenuePerConversion

Double

true

The revenue per conversion.

RevenuePerAssist

Double

true

The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

DatePreset

String

The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek.

The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.

EndDate

String

The end date of the custom date range. The end date cannot be later than today's date.

StartDate

String

The start date of the custom date range. The start date must be earlier than or the same as the end date.

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