DSASearchQueryPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
AccountName	String				The account name.
AccountNumber	String				The Bing Ads assigned number of an account.
AccountId	Long				The Bing Ads assigned identifier of an account.
AdGroupId	Long				The Bing Ads assigned identifier of an account.
CampaignId	Long				The Bing Ads assigned identifier of a campaign.
AdId	Long				The Bing Ads assigned identifier of an ad.
AdDistribution	String				The ad distribution attribute of an ad group.
AccountStatus	String				The account status.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
Network	String				The current network setting of an ad group.
TopVsOther	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
CustomerId	String				The Bing Ads assigned identifier of a customer.
CustomerName	String				The customer name.
CampaignStatus	String				The campaign status.
AdGroupName	String				The ad group name.
Language	String				The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
CampaignName	String				The campaign name.
AdGroupStatus	String				The ad group status.
AdStatus	String				The ad status.
SearchQuery	String	true			The search term used by your potential audience.
Headline	String				The Dynamic Search Ad headline that was dynamically generated by Bing Ads.
CategoryList	String				The list of categories that Bing matched to your website. Up to three category levels can be returned per category list item.
LandingPageTitle	String				The title of your webpage where the search user landed.
FeedUrl	String				The feed URL will appear either as
FinalUrl	String				The URL address of the page on your website that people reach when they click your ad from a desktop or laptop.
DynamicAdTarget	String				The dynamic ad target or webpage condition that Bing matched to your website. For example the condition could be returned in the report as URL contains xyz.
DynamicAdTargetId	String				The Bing Ads assigned identifier of the dynamic ad target, also known in Campaign Management and Bulk API as the ad group criterion ID.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr	Double		true		The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc	Double		true		The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend	Double		true		The cost per click (CPC) summed for each click.
AveragePosition	Double		true		The average position of the ad on a webpage.
Conversions	Integer		true		The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success
ConversionRate	Double		true		The conversion rate as a percentage. The number of conversions, divided by the total number of clicks. For example, if the ads in your campaign got 300 clicks and four conversions, the conversion rate is 1.33 (%).
CostPerConversion	Double		true		The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
Revenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
ReturnOnAdSpend	Double		true		The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend).
CostPerAssist	Double		true		The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerConversion	Double		true		The revenue per conversion.
RevenuePerAssist	Double		true		The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.