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Name
Type
Select requirement
Metric
Aggregate
Description
Id [KEY]
Long
The system-generated identifier of the keyword.
AdGroupId
Long
The system generated identifier of the ad group.
Text
String
The keyword text. The text can contain a maximum of 100 characters. You should specify the keyword in the locale of the Language value that you specified for the ad group to which the keyword belongs.
Status
String
The keyword's status. By default, the status is set to Active.
BidAmount
Double
The bid to use when the user's search term and the keyword match.
DestinationUrl
String
The URL of the webpage to take the user to when they click the ad. The keyword's destination URL is used if specified; otherwise, the ad's destination URL is used.
BiddingSchemeType
String
The bid strategy type for how you want to manage your bids.
MatchType
String
The type of match to compare the keyword and the user's search term.
TrackingUrlTemplate
String
The tracking template to use as a default for all FinalUrls and FinalMobileUrls.
UrlCustomParameters
String
Your custom collection of key and value parameters for URL tracking.
ForwardCompatibilityMap
String
The list of key and value strings for forward compatibility. This element can be used to avoid otherwise breaking changes when new elements are added in future releases.
FinalUrls
String
The landing page URL. The keyword's final URL is used if specified; otherwise, the ad's final URL is used.
FinalMobileUrls
String
The mobile landing page URL. The keyword's final mobile URL is used if specified; otherwise, the ad's final mobile URL is used.
FinalAppUrls
String
Reserved for future use.
EditorialStatus
String
The editorial review status of the keyword, which indicates whether the keyword is pending review, has been approved, or has been disapproved.
Param1
String
The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param1} dynamic substitution string
Param2
String
The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param2} dynamic substitution string
Param3
String
The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param3} dynamic substitution string