Keywords

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Id [KEY]	Long				The system-generated identifier of the keyword.
AdGroupId	Long				The system generated identifier of the ad group.
Text	String				The keyword text. The text can contain a maximum of 100 characters. You should specify the keyword in the locale of the Language value that you specified for the ad group to which the keyword belongs.
Status	String				The keyword's status. By default, the status is set to Active.
BidAmount	Double				The bid to use when the user's search term and the keyword match.
DestinationUrl	String				The URL of the webpage to take the user to when they click the ad. The keyword's destination URL is used if specified; otherwise, the ad's destination URL is used.
BiddingSchemeType	String				The bid strategy type for how you want to manage your bids.
MatchType	String				The type of match to compare the keyword and the user's search term.
TrackingUrlTemplate	String				The tracking template to use as a default for all FinalUrls and FinalMobileUrls.
UrlCustomParameters	String				Your custom collection of key and value parameters for URL tracking.
ForwardCompatibilityMap	String				The list of key and value strings for forward compatibility. This element can be used to avoid otherwise breaking changes when new elements are added in future releases.
FinalUrls	String				The landing page URL. The keyword's final URL is used if specified; otherwise, the ad's final URL is used.
FinalMobileUrls	String				The mobile landing page URL. The keyword's final mobile URL is used if specified; otherwise, the ad's final mobile URL is used.
FinalAppUrls	String				Reserved for future use.
EditorialStatus	String				The editorial review status of the keyword, which indicates whether the keyword is pending review, has been approved, or has been disapproved.
Param1	String				The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param1} dynamic substitution string
Param2	String				The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param2} dynamic substitution string
Param3	String				The string to use as the substitution value in an ad if the ad's title, text, display URL, or destination URL contains the {Param3} dynamic substitution string