CampaignCriterionBidLandscape

The bid landscape for a criterion. A bid landscape estimates how a a criterion will perform based on different bid amounts.

Columns

Name

Type

Behavior

DisplayName

Description

CampaignId

Long

ID of the campaign that contains the criterion with which this bid landscape is associated.

StartDate

String

First day on which this landscape is based. Typically, it could be up to a week ago.

EndDate

String

Last day on which this landscape is based.

CriterionId

Long

ID of the criterion associated with this landscape.

Clicks

Long

Estimated number of clicks at this bid.

Cost

Long

Estimated cost at this bid.

Impressions

Long

Estimated number of impressions at this bid.

PromotedImpressions

Long

Estimated number of promoted impressions.

RequiredBudget

Long

Required daily budget to achieve the predicted stats at this bid.

BidModifier

Double

The bid modifier value of this point.

TotalLocalImpressions

Long

Estimated total impressions for all devices in mobile bid modifier landscape.

TotalLocalClicks

Long

Estimated total clicks for all devices in mobile bid modifier landscape.

TotalLocalCost

Long

Estimated total cost for all devices in mobile bid modifier landscape.

TotalLocalPromotedImpressions

Long

Estimated total promoted impressions for all devices in mobile bid modifier landscape.

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