AdParameter

An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form {param#:value}. E.g. {param1:$17}

Columns

Name

Type

Behavior

Description

AdParameterAdGroupCriterion

String

Attribute

AdGroupCriterion column for table AdParameter

AdParameterInsertionText

String

Attribute

InsertionText column for table AdParameter

AdParameterParameterIndex

Long

Attribute

ParameterIndex column for table AdParameter

AdParameterResourceName

String

Attribute

ResourceName column for table AdParameter

CustomerId

Long

Attribute

ClientCustomerId column for table AdParameter

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

ManagerId

Long

Id of the manager account on behalf of which you are requesting customer data.

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