AdParameter

An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form {param#:value}. E.g. {param1:$17}

Columns

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

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