KeywordlessCategory

The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the KeywordlessCategory report.

AccountDescriptiveName

String

Attribute

Account

Account for the KeywordlessCategory report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the KeywordlessCategory report.

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the KeywordlessCategory report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the KeywordlessCategory report.

AdGroupStatus

String

Attribute

Ad Group State

Ad Group State for the KeywordlessCategory report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the KeywordlessCategory report.

CampaignName

String

Attribute

Campaign

Campaign for the KeywordlessCategory report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the KeywordlessCategory report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

Category0

String

Attribute

Top Level Categories

Top Level Categories for the KeywordlessCategory report.

Category1

String

Attribute

First Level Sub-categories

First Level Sub-categories for the KeywordlessCategory report.

Category2

String

Attribute

Second Level Sub-categories

Second Level Sub-categories for the KeywordlessCategory report.

CriterionId

Long

Attribute

Keyword ID

Keyword ID for the KeywordlessCategory report.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the KeywordlessCategory report.

Domain

String

Attribute

Domain

Domain for the KeywordlessCategory report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the KeywordlessCategory report.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the KeywordlessCategory report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the KeywordlessCategory report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the KeywordlessCategory report.

Date

Date

Segment

Day

Day for the KeywordlessCategory report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the KeywordlessCategory report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the KeywordlessCategory report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

Month

String

Segment

Month

Month for the KeywordlessCategory report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the KeywordlessCategory report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the KeywordlessCategory report.

Week

String

Segment

Week

Week for the KeywordlessCategory report.

Year

Integer

Segment

Year

Year for the KeywordlessCategory report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the KeywordlessCategory report.

AllConversions

Double

Metric

All Conv

All Conv for the KeywordlessCategory report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the KeywordlessCategory report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the KeywordlessCategory report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the KeywordlessCategory report.

Clicks

Long

Metric

Clicks

Clicks for the KeywordlessCategory report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the KeywordlessCategory report.

Conversions

Double

Metric

Conversions

Conversions for the KeywordlessCategory report.

ConversionValue

Double

Metric

Total Conv Value

Total Conv Value for the KeywordlessCategory report.

Cost

Decimal

Metric

Cost

Cost for the KeywordlessCategory report.

CostPerAllConversion

Decimal

Metric

Cost Per All Conv

Cost Per All Conv for the KeywordlessCategory report.

CostPerConversion

Decimal

Metric

Cost Per Conv

Cost Per Conv for the KeywordlessCategory report.

CrossDeviceConversions

Double

Metric

Cross-device Conv

Cross-device Conv for the KeywordlessCategory report.

Ctr

Double

Metric

CTR

CTR for the KeywordlessCategory report.

Impressions

Long

Metric

Impressions

Impressions for the KeywordlessCategory report.

ValuePerAllConversion

Double

Metric

Value Per All Conv

Value Per All Conv for the KeywordlessCategory report.

ValuePerConversion

Double

Metric

Value Per Conv

Value Per Conv for the KeywordlessCategory report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

StartDate

String

Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

EndDate

String

End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

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