AccountPerformance

The Account Performance report includes all statistics aggregated by default at the account level, one row per account.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the AccountPerformance report.

AccountDescriptiveName

String

Attribute

Account

Account for the AccountPerformance report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the AccountPerformance report.

CanManageClients

String

Attribute

Can Manage Clients

Can Manage Clients for the AccountPerformance report.

The allowed values are TRUE, FALSE.

ConversionAdjustment

String

Attribute

Conversion Adjustment

Conversion Adjustment for the AccountPerformance report.

The allowed values are TRUE, FALSE.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the AccountPerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the AccountPerformance report.

IsAutoTaggingEnabled

String

Attribute

Auto Tagging Enabled

Auto Tagging Enabled for the AccountPerformance report.

The allowed values are TRUE, FALSE.

IsTestAccount

String

Attribute

Test Account

Test Account for the AccountPerformance report.

The allowed values are TRUE, FALSE.

AdNetworkType1

String

Segment

Network

Network for the AccountPerformance report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the AccountPerformance report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the AccountPerformance report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionAdjustmentLagBucket

String

Segment

Days To Conversion Or Adjustment

Days To Conversion Or Adjustment for the AccountPerformance report.

The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the AccountPerformance report.

ConversionLagBucket

String

Segment

Days To Conversion

Days To Conversion for the AccountPerformance report.

The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the AccountPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the AccountPerformance report.

Date

Date

Segment

Day

Day for the AccountPerformance report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the AccountPerformance report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the AccountPerformance report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the AccountPerformance report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

HourOfDay

Integer

Segment

Hour Of Day

Hour Of Day for the AccountPerformance report.

Month

String

Segment

Month

Month for the AccountPerformance report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the AccountPerformance report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the AccountPerformance report.

Slot

String

Segment

Top Vs Other

Top Vs Other for the AccountPerformance report.

The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.

Week

String

Segment

Week

Week for the AccountPerformance report.

Year

Integer

Segment

Year

Year for the AccountPerformance report.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the AccountPerformance report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the AccountPerformance report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the AccountPerformance report.

ActiveViewMeasurability

Double

Metric

Active View Measurable Impr Per Impr

Active View Measurable Impr Per Impr for the AccountPerformance report.

ActiveViewMeasurableCost

Decimal

Metric

Active View Measurable Cost

Active View Measurable Cost for the AccountPerformance report.

ActiveViewMeasurableImpressions

Long

Metric

Active View Measurable Impr

Active View Measurable Impr for the AccountPerformance report.

ActiveViewViewability

Double

Metric

Active View Viewable Impr Per Measurable Impr

Active View Viewable Impr Per Measurable Impr for the AccountPerformance report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the AccountPerformance report.

AllConversions

Double

Metric

All Conv

All Conv for the AccountPerformance report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the AccountPerformance report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the AccountPerformance report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the AccountPerformance report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the AccountPerformance report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the AccountPerformance report.

AverageCpv

Double

Metric

Avg CPV

Avg CPV for the AccountPerformance report.

AveragePosition

Double

Metric

Avg Position

Avg Position for the AccountPerformance report.

Clicks

Long

Metric

Clicks

Clicks for the AccountPerformance report.

ContentBudgetLostImpressionShare

Double

Metric

Content Lost IS (budget)

Content Lost IS (budget) for the AccountPerformance report.

ContentImpressionShare

Double

Metric

Content Impr Share

Content Impr Share for the AccountPerformance report.

ContentRankLostImpressionShare

Double

Metric

Content Lost IS (rank)

Content Lost IS (rank) for the AccountPerformance report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the AccountPerformance report.

Conversions

Double

Metric

Conversions

Conversions for the AccountPerformance report.

ConversionValue

Double

Metric

Total Conv Value

Total Conv Value for the AccountPerformance report.

Cost

Decimal

Metric

Cost

Cost for the AccountPerformance report.

CostPerAllConversion

Decimal

Metric

Cost Per All Conv

Cost Per All Conv for the AccountPerformance report.

CostPerConversion

Decimal

Metric

Cost Per Conv

Cost Per Conv for the AccountPerformance report.

CrossDeviceConversions

Double

Metric

Cross-device Conv

Cross-device Conv for the AccountPerformance report.

Ctr

Double

Metric

CTR

CTR for the AccountPerformance report.

EngagementRate

Double

Metric

Engagement Rate

Engagement Rate for the AccountPerformance report.

Engagements

Long

Metric

Engagements

Engagements for the AccountPerformance report.

Impressions

Long

Metric

Impressions

Impressions for the AccountPerformance report.

InteractionRate

Double

Metric

Interaction Rate

Interaction Rate for the AccountPerformance report.