AccountPerformance

The Account Performance report includes all statistics aggregated by default at the account level, one row per account.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the AccountPerformance report.
AccountDescriptiveName	String	Attribute	Account	Account for the AccountPerformance report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the AccountPerformance report.
CanManageClients	String	Attribute	Can Manage Clients	Can Manage Clients for the AccountPerformance report. The allowed values are TRUE, FALSE.
ConversionAdjustment	String	Attribute	Conversion Adjustment	Conversion Adjustment for the AccountPerformance report. The allowed values are TRUE, FALSE.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the AccountPerformance report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the AccountPerformance report.
IsAutoTaggingEnabled	String	Attribute	Auto Tagging Enabled	Auto Tagging Enabled for the AccountPerformance report. The allowed values are TRUE, FALSE.
IsTestAccount	String	Attribute	Test Account	Test Account for the AccountPerformance report. The allowed values are TRUE, FALSE.
AdNetworkType1	String	Segment	Network	Network for the AccountPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the AccountPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType	String	Segment	Click Type	Click Type for the AccountPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionAdjustmentLagBucket	String	Segment	Days To Conversion Or Adjustment	Days To Conversion Or Adjustment for the AccountPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS, ADJUSTMENT_0_TO_1_DAY, ADJUSTMENT_1_TO_2_DAYS, ADJUSTMENT_2_TO_3_DAYS, ADJUSTMENT_3_TO_4_DAYS, ADJUSTMENT_4_TO_5_DAYS, ADJUSTMENT_5_TO_6_DAYS, ADJUSTMENT_6_TO_7_DAYS, ADJUSTMENT_7_TO_8_DAYS, ADJUSTMENT_8_TO_9_DAYS, ADJUSTMENT_9_TO_10_DAYS, ADJUSTMENT_10_TO_11_DAYS, ADJUSTMENT_11_TO_12_DAYS, ADJUSTMENT_12_TO_13_DAYS, ADJUSTMENT_13_TO_14_DAYS, ADJUSTMENT_14_TO_21_DAYS, ADJUSTMENT_21_TO_30_DAYS, ADJUSTMENT_30_TO_45_DAYS, ADJUSTMENT_45_TO_60_DAYS, ADJUSTMENT_60_TO_90_DAYS, ADJUSTMENT_90_TO_145_DAY, CONVERSION_UNKNOWN, ADJUSTMENT_UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the AccountPerformance report.
ConversionLagBucket	String	Segment	Days To Conversion	Days To Conversion for the AccountPerformance report. The allowed values are UNKNOWN, CONVERSION_0_TO_1_DAY, CONVERSION_1_TO_2_DAYS, CONVERSION_2_TO_3_DAYS, CONVERSION_3_TO_4_DAYS, CONVERSION_4_TO_5_DAYS, CONVERSION_5_TO_6_DAYS, CONVERSION_6_TO_7_DAYS, CONVERSION_7_TO_8_DAYS, CONVERSION_8_TO_9_DAYS, CONVERSION_9_TO_10_DAYS, CONVERSION_10_TO_11_DAYS, CONVERSION_11_TO_12_DAYS, CONVERSION_12_TO_13_DAYS, CONVERSION_13_TO_14_DAYS, CONVERSION_14_TO_21_DAYS, CONVERSION_21_TO_30_DAYS, CONVERSION_30_TO_45_DAYS, CONVERSION_45_TO_60_DAYS, CONVERSION_60_TO_90_DAYS.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the AccountPerformance report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the AccountPerformance report.
Date	Date	Segment	Day	Day for the AccountPerformance report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the AccountPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the AccountPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the AccountPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
HourOfDay	Integer	Segment	Hour Of Day	Hour Of Day for the AccountPerformance report.
Month	String	Segment	Month	Month for the AccountPerformance report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the AccountPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the AccountPerformance report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the AccountPerformance report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the AccountPerformance report.
Year	Integer	Segment	Year	Year for the AccountPerformance report.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the AccountPerformance report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the AccountPerformance report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the AccountPerformance report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the AccountPerformance report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the AccountPerformance report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the AccountPerformance report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the AccountPerformance report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the AccountPerformance report.
AllConversions	Double	Metric	All Conv	All Conv for the AccountPerformance report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the AccountPerformance report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the AccountPerformance report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the AccountPerformance report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the AccountPerformance report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the AccountPerformance report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the AccountPerformance report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the AccountPerformance report.
Clicks	Long	Metric	Clicks	Clicks for the AccountPerformance report.
ContentBudgetLostImpressionShare	Double	Metric	Content Lost IS (budget)	Content Lost IS (budget) for the AccountPerformance report.
ContentImpressionShare	Double	Metric	Content Impr Share	Content Impr Share for the AccountPerformance report.
ContentRankLostImpressionShare	Double	Metric	Content Lost IS (rank)	Content Lost IS (rank) for the AccountPerformance report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the AccountPerformance report.
Conversions	Double	Metric	Conversions	Conversions for the AccountPerformance report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the AccountPerformance report.
Cost	Decimal	Metric	Cost	Cost for the AccountPerformance report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the AccountPerformance report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the AccountPerformance report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the AccountPerformance report.
Ctr	Double	Metric	CTR	CTR for the AccountPerformance report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the AccountPerformance report.
Engagements	Long	Metric	Engagements	Engagements for the AccountPerformance report.
Impressions	Long	Metric	Impressions	Impressions for the AccountPerformance report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the AccountPerformance report.
Interactions	Long	Metric	Interactions	Interactions for the AccountPerformance report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the AccountPerformance report.
InvalidClickRate	Double	Metric	Invalid Click Rate	Invalid Click Rate for the AccountPerformance report.
InvalidClicks	Long	Metric	Invalid Clicks	Invalid Clicks for the AccountPerformance report.
SearchBudgetLostImpressionShare	Double	Metric	Search Lost IS (budget)	Search Lost IS (budget) for the AccountPerformance report.
SearchExactMatchImpressionShare	Double	Metric	Search Exact Match IS	Search Exact Match IS for the AccountPerformance report.
SearchImpressionShare	Double	Metric	Search Impr Share	Search Impr Share for the AccountPerformance report.
SearchRankLostImpressionShare	Double	Metric	Search Lost IS (rank)	Search Lost IS (rank) for the AccountPerformance report.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the AccountPerformance report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the AccountPerformance report.
VideoViewRate	Double	Metric	View Rate	View Rate for the AccountPerformance report.
VideoViews	Long	Metric	Views	Views for the AccountPerformance report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the AccountPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.