ShoppingPerformanceView

Shopping performance view. Provides Shopping campaign statistics aggregated at several product dimension levels. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when the corresponding event was recorded.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name

Type

Behavior

Description

ShoppingPerformanceViewResourceName

String

Attribute

ResourceName column for table ShoppingPerformanceView

CustomerId

Long

Attribute

ClientCustomerId column for table ShoppingPerformanceView

AllConversions

Double

Metric

AllConversions column for table Metrics

AllConversionsFromInteractionsRate

Double

Metric

AllConversionsFromInteractionsRate column for table Metrics

AllConversionsValue

Double

Metric

AllConversionsValue column for table Metrics

AverageCpc

Double

Metric

AverageCpc column for table Metrics

Clicks

Long

Metric

Clicks column for table Metrics

Conversions

Double

Metric

Conversions column for table Metrics

ConversionsFromInteractionsRate

Double

Metric

ConversionsFromInteractionsRate column for table Metrics

ConversionsValue

Double

Metric

ConversionsValue column for table Metrics

CostMicros

Long

Metric

CostMicros column for table Metrics

CostPerAllConversions

Double

Metric

CostPerAllConversions column for table Metrics

CostPerConversion

Double

Metric

CostPerConversion column for table Metrics

CrossDeviceConversions

Double

Metric

CrossDeviceConversions column for table Metrics

Ctr

Double

Metric

Ctr column for table Metrics

Impressions

Long

Metric

Impressions column for table Metrics

SearchAbsoluteTopImpressionShare

Double

Metric

SearchAbsoluteTopImpressionShare column for table Metrics

SearchClickShare

Double

Metric

SearchClickShare column for table Metrics

SearchImpressionShare

Double

Metric

SearchImpressionShare column for table Metrics

ValuePerAllConversions

Double

Metric

ValuePerAllConversions column for table Metrics

ValuePerConversion

Double

Metric

ValuePerConversion column for table Metrics

AdNetworkType

String

Segment

AdNetworkType column for table Segments

ClickType

String

Segment

ClickType column for table Segments

ConversionAction

String

Segment

ConversionAction column for table Segments

ConversionActionCategory

String

Segment

ConversionActionCategory column for table Segments

ConversionActionName

String

Segment

ConversionActionName column for table Segments

Date

Date

Segment

Date column for table Segments

DayOfWeek

String

Segment

DayOfWeek column for table Segments

Device

String

Segment

Device column for table Segments

ExternalConversionSource

String

Segment

ExternalConversionSource column for table Segments

Month

Date

Segment

Month column for table Segments

ProductAggregatorId

Long

Segment

ProductAggregatorId column for table Segments

ProductBiddingCategoryLevel1

String

Segment

ProductBiddingCategoryLevel1 column for table Segments

ProductBiddingCategoryLevel2

String

Segment

ProductBiddingCategoryLevel2 column for table Segments

ProductBiddingCategoryLevel3

String

Segment

ProductBiddingCategoryLevel3 column for table Segments

ProductBiddingCategoryLevel4

String

Segment

ProductBiddingCategoryLevel4 column for table Segments

ProductBiddingCategoryLevel5

String

Segment

ProductBiddingCategoryLevel5 column for table Segments

ProductBrand

String

Segment

ProductBrand column for table Segments

ProductChannel

String

Segment

ProductChannel column for table Segments

ProductChannelExclusivity

String

Segment

ProductChannelExclusivity column for table Segments

ProductCondition

String

Segment

ProductCondition column for table Segments

ProductCountry

String

Segment

ProductCountry column for table Segments

ProductCustomAttribute0

String

Segment

ProductCustomAttribute0 column for table Segments

ProductCustomAttribute1

String

Segment

ProductCustomAttribute1 column for table Segments

ProductCustomAttribute2

String

Segment

ProductCustomAttribute2 column for table Segments

ProductCustomAttribute3

String

Segment

ProductCustomAttribute3 column for table Segments

ProductCustomAttribute4

String

Segment

ProductCustomAttribute4 column for table Segments

ProductItemId

String

Segment

ProductItemId column for table Segments

ProductLanguage

String

Segment

ProductLanguage column for table Segments

ProductMerchantId

Long

Segment

ProductMerchantId column for table Segments

ProductStoreId

String

Segment

ProductStoreId column for table Segments

ProductTitle

String

Segment

ProductTitle column for table Segments

ProductTypeL1

String

Segment

ProductTypeL1 column for table Segments

ProductTypeL2

String

Segment

ProductTypeL2 column for table Segments

ProductTypeL3

String

Segment

ProductTypeL3 column for table Segments

ProductTypeL4

String

Segment

ProductTypeL4 column for table Segments

ProductTypeL5

String

Segment

ProductTypeL5 column for table Segments

Quarter

Date

Segment

Quarter column for table Segments

Week

Date

Segment

Week column for table Segments

Year

Int

Segment

Year column for table Segments

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

ManagerId

Long

Id of the manager account on behalf of which you are requesting customer data.

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