Global_Access_Object

Columns

Name

Type

Dimension

DefaultMetric

DefaultDimension

Description

UserType

String

True

A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.

SessionCount

String

True

The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.

DaysSinceLastSession

String

True

The number of days elapsed since users last visited the property, used to calculate user loyalty.

UserDefinedValue

String

True

The value provided when defining custom user segments for the property.

UserBucket

String

True

Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.

SessionDurationBucket

String

True

The length (returned as a string) of a session measured in seconds and reported in second increments.

ReferralPath

String

True

The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.

FullReferrer

String

True

The full referring URL including the hostname and path.

Campaign

String

True

For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

Source

String

True

The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).

Medium

String

True

The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

SourceMedium

String

True

Combined values of ga:source and ga:medium.

Keyword

String

True

For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

AdContent

String

True

For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

SocialNetwork

String

True

The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.

HasSocialSourceReferral

String

True

A boolean, either Yes or No, indicates whether sessions to the property are from a social source.

AdGroup

String

True

The name of the AdWords ad group.

AdSlot

String

True

The location (Top, RHS, or not set) of the advertisement on the hosting page.

AdDistributionNetwork

String

True

The network (Content, Search, Search partners, etc.) used to deliver the ads.

AdMatchType

String

True

The match type (Phrase, Exact, Broad, etc.) applied for users' search term.

AdKeywordMatchType

String

True

The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.

AdMatchedQuery

String

True

The search query that triggered impressions.

AdPlacementDomain

String

True

The domain where the ads on the content network were placed.

AdPlacementUrl

String

True

The URL where the ads were placed on the content network.

AdFormat

String

True

The AdWords ad format (Text, Image, Flash, Video, etc.).

AdTargetingType

String

True

This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.

AdTargetingOption

String

True

It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.

AdDisplayUrl

String

True

The URL the AdWords ads displayed.

AdDestinationUrl

String

True

The URL to which the AdWords ads referred traffic.

AdwordsCustomerID

String

True

Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.

AdwordsCampaignID

String

True

AdWords API Campaign.id.

AdwordsAdGroupID

String

True

AdWords API AdGroup.id.

AdwordsCreativeID

String

True

AdWords API Ad.id.

AdwordsCriteriaID

String

True

AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.

AdQueryWordCount

String

True

The number of words in the search query.

GoalCompletionLocation

String

True

The page path or screen name that matched any destination type goal completion.

GoalPreviousStep1

String

True

The page path or screen name that matched any destination type goal, one step prior to the goal completion location.

GoalPreviousStep2

String

True

The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.

GoalPreviousStep3

String

True

The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.

Browser

String

True

The name of users' browsers, for example, Internet Explorer or Firefox.

BrowserVersion

String

True

The version of users' browsers, for example, 2.0.0.14.

OperatingSystem

String

True

Users' operating system, for example, Windows, Linux, Macintosh, or iOS.

OperatingSystemVersion

String

True

The version of users' operating system, i.e., XP for Windows, PPC for Macintosh.

MobileDeviceBranding

String

True

Mobile manufacturer or branded name.

MobileDeviceModel

String

True

Mobile device model.

MobileInputSelector

String

True

Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.

MobileDeviceInfo

String

True

The branding, model, and marketing name used to identify the mobile device.

MobileDeviceMarketingName

String

True

The marketing name used for the mobile device.

DeviceCategory

String

True

The type of device: desktop, tablet, or mobile.

Continent

String

True

Users' continent, derived from users' IP addresses or Geographical IDs.

SubContinent

String

True

Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.

Country

String

True

Users' country, derived from their IP addresses or Geographical IDs.

Region

String

True

Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.

Metro

String

True

The Designated Market Area (DMA) from where traffic arrived.

City

String