Global_Access_Object

Columns

Name	Type	Dimension	DefaultMetric	DefaultDimension	Description
UserType	String	True			A boolean, either New Visitor or Returning Visitor, indicating if the users are new or returning.
SessionCount	String	True			The session index for a user. Each session from a unique user will get its own incremental index starting from 1 for the first session. Subsequent sessions do not change previous session indices. For example, if a user has 4 sessions to the website, sessionCount for that user will have 4 distinct values of '1' through '4'.
DaysSinceLastSession	String	True			The number of days elapsed since users last visited the property, used to calculate user loyalty.
UserDefinedValue	String	True			The value provided when defining custom user segments for the property.
UserBucket	String	True			Randomly assigned users tag to allow A/B testing and splitting of remarketing lists. Ranges from 1-100.
SessionDurationBucket	String	True			The length (returned as a string) of a session measured in seconds and reported in second increments.
ReferralPath	String	True			The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.
FullReferrer	String	True			The full referring URL including the hostname and path.
Campaign	String	True			For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).
Source	String	True			The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).
Medium	String	True			The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).
SourceMedium	String	True			Combined values of ga:source and ga:medium.
Keyword	String	True			For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).
AdContent	String	True			For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).
SocialNetwork	String	True			The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.
HasSocialSourceReferral	String	True			A boolean, either Yes or No, indicates whether sessions to the property are from a social source.
AdGroup	String	True			The name of the AdWords ad group.
AdSlot	String	True			The location (Top, RHS, or not set) of the advertisement on the hosting page.
AdDistributionNetwork	String	True			The network (Content, Search, Search partners, etc.) used to deliver the ads.
AdMatchType	String	True			The match type (Phrase, Exact, Broad, etc.) applied for users' search term.
AdKeywordMatchType	String	True			The match type (Phrase, Exact, or Broad) applied to the keywords. For details, see https://support.google.com/adwords/answer/2472708.
AdMatchedQuery	String	True			The search query that triggered impressions.
AdPlacementDomain	String	True			The domain where the ads on the content network were placed.
AdPlacementUrl	String	True			The URL where the ads were placed on the content network.
AdFormat	String	True			The AdWords ad format (Text, Image, Flash, Video, etc.).
AdTargetingType	String	True			This (keyword, placement, or vertical targeting) indicates how the AdWords ads were targeted.
AdTargetingOption	String	True			It is Automatic placements or Managed placements, indicating how the ads were managed on the content network.
AdDisplayUrl	String	True			The URL the AdWords ads displayed.
AdDestinationUrl	String	True			The URL to which the AdWords ads referred traffic.
AdwordsCustomerID	String	True			Customer's AdWords ID, corresponding to AdWords API AccountInfo.customerId.
AdwordsCampaignID	String	True			AdWords API Campaign.id.
AdwordsAdGroupID	String	True			AdWords API AdGroup.id.
AdwordsCreativeID	String	True			AdWords API Ad.id.
AdwordsCriteriaID	String	True			AdWords API Criterion.id. The geographical targeting Criteria IDs are listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
AdQueryWordCount	String	True			The number of words in the search query.
GoalCompletionLocation	String	True			The page path or screen name that matched any destination type goal completion.
GoalPreviousStep1	String	True			The page path or screen name that matched any destination type goal, one step prior to the goal completion location.
GoalPreviousStep2	String	True			The page path or screen name that matched any destination type goal, two steps prior to the goal completion location.
GoalPreviousStep3	String	True			The page path or screen name that matched any destination type goal, three steps prior to the goal completion location.
Browser	String	True			The name of users' browsers, for example, Internet Explorer or Firefox.
BrowserVersion	String	True			The version of users' browsers, for example, 2.0.0.14.
OperatingSystem	String	True			Users' operating system, for example, Windows, Linux, Macintosh, or iOS.
OperatingSystemVersion	String	True			The version of users' operating system, i.e., XP for Windows, PPC for Macintosh.
MobileDeviceBranding	String	True			Mobile manufacturer or branded name.
MobileDeviceModel	String	True			Mobile device model.
MobileInputSelector	String	True			Selector (e.g., touchscreen, joystick, clickwheel, stylus) used on the mobile device.
MobileDeviceInfo	String	True			The branding, model, and marketing name used to identify the mobile device.
MobileDeviceMarketingName	String	True			The marketing name used for the mobile device.
DeviceCategory	String	True			The type of device: desktop, tablet, or mobile.
Continent	String	True			Users' continent, derived from users' IP addresses or Geographical IDs.
SubContinent	String	True			Users' sub-continent, derived from their IP addresses or Geographical IDs. For example, Polynesia or Northern Europe.
Country	String	True			Users' country, derived from their IP addresses or Geographical IDs.
Region	String	True			Users' region, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example.
Metro	String	True			The Designated Market Area (DMA) from where traffic arrived.
City	String	True			Users' city, derived from their IP addresses or Geographical IDs.
Latitude	String	True			The approximate latitude of users' city, derived from their IP addresses or Geographical IDs. Locations north of the equator have positive latitudes and locations south of the equator have negative latitudes.
Longitude	String	True			The approximate longitude of users' city, derived from their IP addresses or Geographical IDs. Locations east of the prime meridian have positive longitudes and locations west of the prime meridian have negative longitudes.
NetworkDomain	String	True			The domain name of users' ISP, derived from the domain name registered to the ISP's IP address.
NetworkLocation	String	True			The names of the service providers used to reach the property. For example, if most users of the website come via the major cable internet service providers, its value will be these service providers' names.
FlashVersion	String	True			The version of Flash, including minor versions, supported by users' browsers.
JavaEnabled	String	True			A boolean, either Yes or No, indicating whether Java is enabled in users' browsers.
Language	String	True			The language, in ISO-639 code format (e.g., en-gb for British English), provided by the HTTP Request for the browser.
ScreenColors	String	True			The color depth of users' monitors, retrieved from the DOM of users' browsers. For example, 4-bit, 8-bit, 24-bit, or undefined-bit.
SourcePropertyDisplayName	String	True			Source property display name of roll-up properties. This is valid for only roll-up properties.
SourcePropertyTrackingId	String	True			Source property tracking ID of roll-up properties. This is valid for only roll-up properties.
ScreenResolution	String	True			Resolution of users' screens, for example, 1024x738.
Hostname	String	True			The hostname from which the tracking request was made.
PagePath	String	True			A page on the website specified by path and/or query parameters. Use this with hostname to get the page's full URL.
PagePathLevel1	String	True			This dimension rolls up all the page paths in the first hierarchical level in pagePath.
PagePathLevel2	String	True			This dimension rolls up all the page paths in the second hierarchical level in pagePath.
PagePathLevel3	String	True			This dimension rolls up all the page paths in the third hierarchical level in pagePath.
PagePathLevel4	String	True			This dimension rolls up all the page paths into hierarchical levels. Up to 4 pagePath levels maybe specified. All additional levels in the pagePath hierarchy are also rolled up in this dimension.
PageTitle	String	True			The page's title. Multiple pages might have the same page title.
LandingPagePath	String	True			The first page in users' sessions, or the landing page.
SecondPagePath	String	True			The second page in users' sessions.
ExitPagePath	String	True			The last page or exit page in users' sessions.
PreviousPagePath	String	True			A page visited before another page on the same property, typically used with the pagePath dimension.
PageDepth	String	True			The number of pages visited by users during a session. The value is a histogram that counts pageviews across a range of possible values. In this calculation, all sessions will have at least one pageview, and some percentage of sessions will have more.
SearchUsed	String	True			A boolean, either Visits With Site Search or Visits Without Site Search, to distinguish whether internal search was used in a session.
SearchKeyword	String	True			Search term used within the property.
SearchKeywordRefinement	String	True			Subsequent keyword search term or string entered by users after a given initial string search.
SearchCategory	String	True			The category used for the internal search if site search categories are enabled in the view. For example, the product category may be electronics, furniture, or clothing.
SearchStartPage	String	True			The page where users initiated an internal search.
SearchDestinationPage	String	True			The page users immediately visited after performing an internal search on the site. This is usually the search results page.
SearchAfterDestinationPage	String	True			The page that users visited after performing an internal search on the site.
AppInstallerId	String	True			The ID of the app installer (e.g., Google Play Store) from which the app was downloaded. By default, the app installer ID is set by the PackageManager#getInstallerPackageName method.
AppVersion	String	True			The application version.
AppName	String	True			The application name.
AppId	String	True			The application ID.
ScreenName	String	True			The name of the screen.
ScreenDepth	String	True			The number of screenviews (reported as a string) per session, useful for historgrams.
LandingScreenName	String	True			The name of the first viewed screen.
ExitScreenName	String	True			The name of the screen where users exited the application.
EventCategory	String	True			The event category.
EventAction	String	True			Event action.
EventLabel	String	True			Event label.
TransactionId	String	True			The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.
Affiliation	String	True			A product affiliation to designate a supplying company or brick and mortar location.
SessionsToTransaction	String	True			The number of sessions between users' purchases and the related campaigns that lead to the purchases.
DaysToTransaction	String	True			The number of days between users' purchases and the most recent campaign source prior to the purchase.
ProductSku	String	True			The product SKU, defined in the ecommerce tracking application, for purchased items.
ProductName	String	True			The product name, supplied by the ecommerce tracking application, for purchased items.
ProductCategory	String	True			Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.
CurrencyCode	String	True			The local currency code (based on ISO 4217 standard) of the transaction.
SocialInteractionNetwork	String	True			For social interactions, this represents the social network being tracked.
SocialInteractionAction	String	True			For social interactions, this is the social action (e.g., +1, bookmark) being tracked.
SocialInteractionNetworkAction	String	True			For social interactions, this is the concatenation of the socialInteractionNetwork and socialInteractionAction action (e.g., Google: +1) being tracked at this hit level.
SocialInteractionTarget	String	True			For social interactions, this is the URL (or resource) which receives the social network action.
SocialEngagementType	String	True			Engagement type.
SserTimingCategory	String	True			For easier reporting purposes, this is used to categorize all user timing variables into logical groups.
UserTimingLabel	String	True			The name of the resource's action being tracked.
UserTimingVariable	String	True			Used to add flexibility to visualize user timings in the reports.
ExceptionDescription	String	True			The description for the exception.
ExperimentId	String	True			The user-scoped ID of the content experiment that users were exposed to when the metrics were reported.
ExperimentVariant	String	True			The user-scoped ID of the particular variant that users were exposed to during a content experiment.
Date	String	True			The date of the session formatted as YYYYMMDD.
Year	String	True			The year of the session, a four-digit year from 2005 to the current year.
Month	String	True			Month of the session, a two digit integer from 01 to 12.
Week	String	True			The week of the session, a two-digit number from 01 to 53. Each week starts on Sunday.
Day	String	True			The day of the month, a two-digit number from 01 to 31.
Hour	String	True			A two-digit hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. If the timezone follows daylight savings time, there will be an apparent bump in the number of sessions during the changeover hour (e.g., between 1:00 and 2:00) for the day per year when that hour repeats. A corresponding hour with zero sessions will occur at the opposite changeover. (Google Analytics does not track user time more precisely than hours.)
Minute	String	True			Returns the minutes, between 00 and 59, in the hour.
NthMonth	String	True			The index for a month in the specified date range. In the date range, the index for the first month is 0, for the second month 1, and so on.
NthWeek	String	True			The index for each week in the specified date range. The index for the first week in the date range is 0, for the second week 1, and so on. The index corresponds to week entries.
NthDay	String	True			The index for each day in the specified date range. The index for the first day (i.e., start-date) in the date range is 0, for the second day 1, and so on.
NthMinute	String	True			The index for each minute in the specified date range. The index for the first minute of the first day (i.e., start-date) in the date range is 0, for the next minute 1, and so on.
DayOfWeek	String	True			Day of the week, a one-digit number from 0 (Sunday) to 6 (Saturday).
DayOfWeekName	String	True			Name (in English) of the day of the week.
DateHour	String	True			Combined values of ga:date and ga:hour formated as YYYYMMDDHH.
DateHourMinute	String	True			Combined values of ga:date, ga:hour and ga:minute formated as YYYYMMDDHHMM.
YearMonth	String	True			Combined values of ga:year and ga:month.
YearWeek	String	True			Combined values of ga:year and ga:week.
IsoWeek	String	True			ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoWeek should only be used with ga:isoYear because ga:year represents Gregorian calendar.
IsoYear	String	True			The ISO year of the session. For details, see http://en.wikipedia.org/wiki/ISO_week_date. ga:isoYear should only be used with ga:isoWeek because ga:week represents Gregorian calendar.
IsoYearIsoWeek	String	True			Combined values of ga:isoYear and ga:isoWeek.
DcmClickAd	String	True			DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdId	String	True			DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdType	String	True			DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdTypeId	String	True			DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdvertiser	String	True			DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickAdvertiserId	String	True			DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCampaign	String	True			DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCampaignId	String	True			DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeId	String	True			DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreative	String	True			DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickRenderingId	String	True			DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeType	String	True			DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeTypeId	String	True			DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickCreativeVersion	String	True			DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSite	String	True			Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSiteId	String	True			DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSitePlacement	String	True			DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSitePlacementId	String	True			DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmClickSpotId	String	True			DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).
DcmFloodlightActivity	String	True			DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityAndGroup	String	True			DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityGroup	String	True			DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityGroupId	String	True			DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightActivityId	String	True			DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightAdvertiserId	String	True			DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).
DcmFloodlightSpotId	String	True			DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).
DcmLastEventAd	String	True			DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdId	String	True			DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdType	String	True			DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdTypeId	String	True			DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdvertiser	String	True			DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAdvertiserId	String	True			DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventAttributionType	String	True			There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
DcmLastEventCampaign	String	True			DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCampaignId	String	True			DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeId	String	True			DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreative	String	True			DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventRenderingId	String	True			DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeType	String	True			DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeTypeId	String	True			DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventCreativeVersion	String	True			DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSite	String	True			Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSiteId	String	True			DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSitePlacement	String	True			DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSitePlacementId	String	True			DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
DcmLastEventSpotId	String	True			DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).
LandingContentGroupXX	String	True			Content group of users' landing pages.
PreviousContentGroupXX	String	True			Refers to content group that was visited before another content group.
ContentGroupXX	String	True			The content group on a property. A content group is a collection of content providing a logical structure that can be determined by tracking code or page title/URL regex match, or predefined rules.
UserAgeBracket	String	True			Age bracket of users.
UserGender	String	True			Gender of users.
InterestOtherCategory	String	True			Indicates that users are more likely to be interested in learning about the specified category, and more likely to be ready to purchase.
InterestAffinityCategory	String	True			Indicates that users are more likely to be interested in learning about the specified category.
InterestInMarketCategory	String	True			Indicates that users are more likely to be ready to purchase products or services in the specified category.
DfpLineItemId	String	True			The ID of the Google Ad Manager line item.
DfpLineItemName	String	True			The name of the Google Ad Manager line item.
AcquisitionCampaign	String	True			The campaign through which users were acquired, derived from users' first session.
AcquisitionMedium	String	True			The medium through which users were acquired, derived from users' first session.
AcquisitionSource	String	True			The source through which users were acquired, derived from users' first session.
AcquisitionSourceMedium	String	True			The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.
AcquisitionTrafficChannel	String	True			Traffic channel through which users were acquired. It is extracted from users' first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.
BrowserSize	String	True			The viewport size of users' browsers. A session-scoped dimension, browser size captures the initial dimensions of the viewport in pixels and is formatted as width x height, for example, 1920x960.
CampaignCode	String	True			For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.
ChannelGrouping	String	True			The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings).
CheckoutOptions	String	True			User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).
CityId	String	True			Users' city ID, derived from their IP addresses or Geographical IDs. The city IDs are the same as the Criteria IDs found at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
Cohort	String	True			Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.
CohortNthDay	String	True			Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.
CohortNthMonth	String	True			Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01<= first session date<= 2015-09-30. Then, for 2015-09-01<= date<= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01<= date<= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01<= first session date<= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04<= date<= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04<= date<= 2015-11-04, ga:cohortNthMonth = 1, and so on.
CohortNthWeek	String	True			Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01<= first session date<= 2015-09-07. Then, for 2015-09-01<= date<= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08<= date<= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01<= first session date<= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04<= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11<= date<= 2015-09-17, ga:cohortNthWeek = 1
ContinentId	String	True			Users' continent ID, derived from users' IP addresses or Geographical IDs.
CountryIsoCode	String	True			Users' country's ISO code (in ISO-3166-1 alpha-2 format), derived from their IP addresses or Geographical IDs. For example, BR for Brazil, CA for Canada.
DataSource	String	True			The data source of a hit. By default, hits sent from analytics.js are reported as
DbmClickAdvertiser	String	True			DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickAdvertiserId	String	True			DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickCreativeId	String	True			DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickExchange	String	True			DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickExchangeId	String	True			DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickInsertionOrder	String	True			DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickInsertionOrderId	String	True			DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickLineItem	String	True			DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickLineItemId	String	True			DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickSite	String	True			DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmClickSiteId	String	True			DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventAdvertiser	String	True			DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventAdvertiserId	String	True			DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventCreativeId	String	True			DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventExchange	String	True			DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventExchangeId	String	True			DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventInsertionOrder	String	True			DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventInsertionOrderId	String	True			DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventLineItem	String	True			DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventLineItemId	String	True			DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventSite	String	True			DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DbmLastEventSiteId	String	True			DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).
DsAdGroup	String	True			DS Ad Group (Analytics 360 only, requires integration with DS).
DsAdGroupId	String	True			DS Ad Group ID (Analytics 360 only, requires integration with DS).
DsAdvertiser	String	True			DS Advertiser (Analytics 360 only, requires integration with DS).
DsAdvertiserId	String	True			DS Advertiser ID (Analytics 360 only, requires integration with DS).
DsAgency	String	True			DS Agency (Analytics 360 only, requires integration with DS).
DsAgencyId	String	True			DS Agency ID (Analytics 360 only, requires integration with DS).
DsCampaign	String	True			DS Campaign (Analytics 360 only, requires integration with DS).
DsCampaignId	String	True			DS Campaign ID (Analytics 360 only, requires integration with DS).
DsEngineAccount	String	True			DS Engine Account (Analytics 360 only, requires integration with DS).
DsEngineAccountId	String	True			DS Engine Account ID (Analytics 360 only, requires integration with DS).
DsKeyword	String	True			DS Keyword (Analytics 360 only, requires integration with DS).
DsKeywordId	String	True			DS Keyword ID (Analytics 360 only, requires integration with DS).
ExperimentCombination	String	True			The user-scoped ID of the experiment and variant that users were exposed to during an experiment.
ExperimentName	String	True			The user-scoped name of the content experiment that users were exposed to when the metrics were reported.
InternalPromotionCreative	String	True			The creative content designed for a promotion (Enhanced Ecommerce).
InternalPromotionId	String	True			The ID of the promotion (Enhanced Ecommerce).
InternalPromotionName	String	True			The name of the promotion (Enhanced Ecommerce).
InternalPromotionPosition	String	True			The position of the promotion on the web page or application screen (Enhanced Ecommerce).
IsTrueViewVideoAd	String	True			A boolean, Yes or No, indicating whether the ad is an AdWords TrueView video ad.
MetroId	String	True			The three digit Designated Market Area (DMA) code from where traffic arrived, derived from users' IP addresses or Geographical IDs.
NthHour	String	True			The index for each hour in the specified date range. The index for the first hour of the first day (i.e., start-date) in the date range is 0, for the next hour 1, and so on.
OrderCouponCode	String	True			Code for the order-level coupon (Enhanced Ecommerce).
ProductBrand	String	True			The brand name under which the product is sold (Enhanced Ecommerce).
ProductCategoryHierarchy	String	True			The hierarchical category in which the product is classified (Enhanced Ecommerce).
ProductCategoryLevelXX	String	True			Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).
ProductCouponCode	String	True			Code for the product-level coupon (Enhanced Ecommerce).
ProductListName	String	True			The name of the product list in which the product appears (Enhanced Ecommerce).
ProductListPosition	String	True			The position of the product in the product list (Enhanced Ecommerce).
ProductVariant	String	True			The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).
RegionId	String	True			Users' region ID, derived from their IP addresses or Geographical IDs. In U.S., a region is a state, New York, for example. The region IDs are the same as the Criteria IDs listed at https://developers.google.com/analytics/devguides/collection/protocol/v1/geoid.
RegionIsoCode	String	True			Users' region ISO code in ISO-3166-2 format, derived from their IP addresses or Geographical IDs.
ShoppingStage	String	True			Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).
SubContinentCode	String	True			Users' sub-continent code in UN M.49 format, derived from their IP addresses or Geographical IDs. For example, 061 for Polynesia, 154 for Northern Europe.
Dimension01	String	True			The value of the requested custom dimension-01.
Dimension02	String	True			The value of the requested custom dimension-02.
Dimension03	String	True			The value of the requested custom dimension-03.
Dimension04	String	True			The value of the requested custom dimension-04.
Dimension05	String	True			The value of the requested custom dimension-05.
Dimension06	String	True			The value of the requested custom dimension-06.
Dimension07	String	True			The value of the requested custom dimension-07.
Dimension08	String	True			The value of the requested custom dimension-08.
Dimension09	String	True			The value of the requested custom dimension-09.
Dimension10	String	True			The value of the requested custom dimension-10.
Dimension11	String	True			The value of the requested custom dimension-11.
Dimension12	String	True			The value of the requested custom dimension-12.
Dimension13	String	True			The value of the requested custom dimension-13.
Dimension14	String	True			The value of the requested custom dimension-14.
Dimension15	String	True			The value of the requested custom dimension-15.
Dimension16	String	True			The value of the requested custom dimension-16.
Dimension17	String	True			The value of the requested custom dimension-17.
Dimension18	String	True			The value of the requested custom dimension-18.
Dimension19	String	True			The value of the requested custom dimension-19.
Dimension20	String	True			The value of the requested custom dimension-20.
CustomVarName01	String	True			The name for the requested custom variable-01.
CustomVarName02	String	True			The name for the requested custom variable-02.
CustomVarName03	String	True			The name for the requested custom variable-03.
CustomVarName04	String	True			The name for the requested custom variable-04.
CustomVarName05	String	True			The name for the requested custom variable-05.
CustomVarValue01	String	True			The value for the requested custom variable-01.
CustomVarValue02	String	True			The value for the requested custom variable-02.
CustomVarValue03	String	True			The value for the requested custom variable-03.
CustomVarValue04	String	True			The value for the requested custom variable-04.
CustomVarValue05	String	True			The value for the requested custom variable-05.
Users	Integer	false			The total number of users for the requested time period.
NewUsers	Integer	false			The number of sessions marked as a user's first sessions.
PercentNewSessions	Decimal	false			The percentage of sessions by users who had never visited the property before.
1dayUsers	Integer	false			Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
7dayUsers	Integer	false			Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
14dayUsers	Integer	false			Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
28dayUsers	Integer	false			Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
30dayUsers	Integer	false			Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Sessions	Integer	false			The total number of sessions.
Bounces	Integer	false			The total number of single page (or single interaction hit) sessions for the property.
BounceRate	Decimal	false			The percentage of single-page session (i.e., session in which the person left the property from the first page).
SessionDuration	String	false			Total duration (in seconds) of users' sessions.
AvgSessionDuration	String	false			The average duration (in seconds) of users' sessions.
OrganicSearches	Integer	false			The number of organic searches happened in a session. This metric is search engine agnostic.
Impressions	Integer	false			Total number of campaign impressions.
AdClicks	Integer	false			Total number of times users have clicked on an ad to reach the property.
AdCost	Decimal	false			Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
CPM	Decimal	false			Cost per thousand impressions.
CPC	Decimal	false			Cost to advertiser per click.
CTR	Decimal	false			Click-through-rate for the ad. This is equal to the number of clicks divided by the number of impressions for the ad (e.g., how many times users clicked on one of the ads where that ad appeared).
CostPerTransaction	Decimal	false			The cost per transaction for the property.
CostPerGoalConversion	Decimal	false			The cost per goal conversion for the property.
CostPerConversion	Decimal	false			The cost per conversion (including ecommerce and goal conversions) for the property.
RPC	Decimal	false			RPC or revenue-per-click, the average revenue (from ecommerce sales and/or goal value) you received for each click on one of the search ads.
ROAS	Decimal	false			Return On Ad Spend (ROAS) is the total transaction revenue and goal value divided by derived advertising cost.
GoalXXStarts	Integer	false			The total number of starts for the requested goal number.
GoalStartsAll	Integer	false			Total number of starts for all goals defined in the profile.
GoalXXCompletions	Integer	false			The total number of completions for the requested goal number.
GoalCompletionsAll	Integer	false			Total number of completions for all goals defined in the profile.
GoalXXValue	Decimal	false			The total numeric value for the requested goal number.
GoalValueAll	Decimal	false			Total numeric value for all goals defined in the profile.
GoalValuePerSession	Decimal	false			The average goal value of a session.
GoalXXConversionRate	Decimal	false			Percentage of sessions resulting in a conversion to the requested goal number.
GoalConversionRateAll	Decimal	false			The percentage of sessions which resulted in a conversion to at least one of the goals.
GoalXXAbandons	Integer	false			The number of times users started conversion activity on the requested goal number without actually completing it.
GoalAbandonsAll	Integer	false			The overall number of times users started goals without actually completing them.
GoalXXAbandonRate	Decimal	false			The rate at which the requested goal number was abandoned.
GoalAbandonRateAll	Decimal	false			Goal abandonment rate.
PageValue	Decimal	false			The average value of this page or set of pages, which is equal to (ga:transactionRevenue + ga:goalValueAll) / ga:uniquePageviews.
Entrances	Integer	false			The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
EntranceRate	Decimal	false			The percentage of pageviews in which this page was the entrance.
Pageviews	Integer	false			The total number of pageviews for the property.
PageviewsPerSession	Float	false			The average number of pages viewed during a session, including repeated views of a single page.
ContentGroupUniqueViewsXX	Integer	false			The number of unique content group views. Content group views in different sessions are counted as unique content group views. Both the pagePath and pageTitle are used to determine content group view uniqueness.
UniquePageviews	Integer	false			Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
TimeOnPage	String	false			Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property.
AvgTimeOnPage	String	false			The average time users spent viewing this page or a set of pages.
Exits	Integer	false			The number of exits from the property.
ExitRate	Decimal	false			The percentage of exits from the property that occurred out of the total pageviews.
SearchResultViews	Integer	false			The number of times a search result page was viewed.
SearchUniques	Integer	false			Total number of unique keywords from internal searches within a session. For example, if
AvgSearchResultViews	Float	false			The average number of times people viewed a page as a result of a search.
SearchSessions	Integer	false			The total number of sessions that included an internal search.
PercentSessionsWithSearch	Decimal	false			The percentage of sessions with search.
SearchDepth	Integer	false			The total number of subsequent page views made after a use of the site's internal search feature.
AvgSearchDepth	Float	false			The average number of pages people viewed after performing a search.
SearchRefinements	Integer	false			The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is
PercentSearchRefinements	Decimal	false			The percentage of the number of times a refinement (i.e., transition) occurs between internal keywords search within a session.
SearchDuration	String	false			The session duration when the site's internal search feature is used.
AvgSearchDuration	String	false			The average time (in seconds) users, after searching, spent on the property.
SearchExits	Integer	false			The number of exits on the site that occurred following a search result from the site's internal search feature.
SearchExitRate	Decimal	false			The percentage of searches that resulted in an immediate exit from the property.
SearchGoalXXConversionRate	Decimal	false			The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to the requested goal number.
SearchGoalConversionRateAll	Decimal	false			The percentage of search sessions (i.e., sessions that included at least one search) which resulted in a conversion to at least one of the goals.
GoalValueAllPerSearch	Decimal	false			The average goal value of a search.
PageLoadTime	Integer	false			Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample set take to load.
PageLoadSample	Integer	false			The sample set (or count) of pageviews used to calculate the average page load time.
AvgPageLoadTime	Float	false			The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser.
DomainLookupTime	Integer	false			The total time (in milliseconds) all samples spent in DNS lookup for this page.
AvgDomainLookupTime	Float	false			The average time (in seconds) spent in DNS lookup for this page.
PageDownloadTime	Integer	false			The total time (in milliseconds) to download this page among all samples.
AvgPageDownloadTime	Float	false			The average time (in seconds) to download this page.
RedirectionTime	Integer	false			The total time (in milliseconds) all samples spent in redirects before fetching this page. If there are no redirects, this is 0.
AvgRedirectionTime	Float	false			The average time (in seconds) spent in redirects before fetching this page. If there are no redirects, this is 0.
ServerConnectionTime	Integer	false			Total time (in milliseconds) all samples spent in establishing a TCP connection to this page.
AvgServerConnectionTime	Float	false			The average time (in seconds) spent in establishing a TCP connection to this page.
ServerResponseTime	Integer	false			The total time (in milliseconds) the site's server takes to respond to users' requests among all samples; this includes the network time from users' locations to the server.
AvgServerResponseTime	Float	false			The average time (in seconds) the site's server takes to respond to users' requests; this includes the network time from users' locations to the server.
SpeedMetricsSample	Integer	false			The sample set (or count) of pageviews used to calculate the averages of site speed metrics. This metric is used in all site speed average calculations, including avgDomainLookupTime, avgPageDownloadTime, avgRedirectionTime, avgServerConnectionTime, and avgServerResponseTime.
DomInteractiveTime	Integer	false			The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document (DOMInteractive). At this time, users can interact with the Document Object Model even though it is not fully loaded.
AvgDomInteractiveTime	Float	false			The average time (in seconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts.
DomContentLoadedTime	Integer	false			The time (in milliseconds), including the network time from users' locations to the site's server, the browser takes to parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded). When parsing of the document is finished, the Document Object Model (DOM) is ready, but the referenced style sheets, images, and subframes may not be finished loading. This is often the starting point of Javascript framework execution, e.g., JQuery's onready() callback.
AvgDomContentLoadedTime	Float	false			The average time (in seconds) the browser takes to parse the document.
DomLatencyMetricsSample	Integer	false			Sample set (or count) of pageviews used to calculate the averages for site speed DOM metrics. This metric is used to calculate ga:avgDomContentLoadedTime and ga:avgDomInteractiveTime.
Screenviews	Integer	false			The total number of screenviews.
UniqueScreenviews	Integer	false			The number of unique screen views. Screen views in different sessions are counted as separate screen views.
ScreenviewsPerSession	Float	false			The average number of screenviews per session.
TimeOnScreen	String	false			The time spent viewing the current screen.
AvgScreenviewDuration	String	false			Average time (in seconds) users spent on a screen.
TotalEvents	Integer	false			The total number of events for the profile, across all categories.
UniqueDimensionCombinations	Integer	false			Unique Dimension Combinations counts the number of unique dimension-value combinations for each dimension in a report. This lets you build combined (concatenated) dimensions post-processing, which allows for more flexible reporting without having to update your tracking implementation or use additional custom-dimension slots. For more information, see https://support.google.com/analytics/answer/7084499.
UniqueEvents	Integer	false			The number of unique events. Events in different sessions are counted as separate events.
EventValue	Integer	false			Total value of events for the profile.
AvgEventValue	Float	false			The average value of an event.
SessionsWithEvent	Integer	false			The total number of sessions with events.
EventsPerSessionWithEvent	Float	false			The average number of events per session with event.
Transactions	Integer	false			The total number of transactions.
TransactionsPerSession	Decimal	false			The average number of transactions in a session.
TransactionRevenue	Decimal	false			The total sale revenue (excluding shipping and tax) of the transaction.
RevenuePerTransaction	Decimal	false			The average revenue of an ecommerce transaction.
TransactionRevenuePerSession	Decimal	false			Average transaction revenue for a session.
TransactionShipping	Decimal	false			The total cost of shipping.
TransactionTax	Decimal	false			Total tax for the transaction.
TotalValue	Decimal	false			Total value for the property (including total revenue and total goal value).
ItemQuantity	Integer	false			Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.
UniquePurchases	Integer	false			The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
RevenuePerItem	Decimal	false			The average revenue per item.
ItemRevenue	Decimal	false			The total revenue from purchased product items.
ItemsPerPurchase	Float	false			The average quantity of this item (or group of items) sold per purchase.
LocalTransactionRevenue	Decimal	false			Transaction revenue in local currency.
LocalTransactionShipping	Decimal	false			Transaction shipping cost in local currency.
LocalTransactionTax	Decimal	false			Transaction tax in local currency.
LocalItemRevenue	Decimal	false			Product revenue in local currency.
SocialInteractions	Integer	false			The total number of social interactions.
UniqueSocialInteractions	Integer	false			The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
SocialInteractionsPerSession	Float	false			The number of social interactions per session.
UserTimingValue	Integer	false			Total number of milliseconds for user timing.
UserTimingSample	Integer	false			The number of hits sent for a particular userTimingCategory, userTimingLabel, or userTimingVariable.
AvgUserTimingValue	Float	false			The average elapsed time.
Exceptions	Integer	false			The number of exceptions sent to Google Analytics.
ExceptionsPerScreenview	Decimal	false			The number of exceptions thrown divided by the number of screenviews.
FatalExceptions	Integer	false			The number of exceptions where isFatal is set to true.
FatalExceptionsPerScreenview	Decimal	false			The number of fatal exceptions thrown divided by the number of screenviews.
DcmFloodlightQuantity	Integer	false			The number of DCM Floodlight conversions (Analytics 360 only).
DcmFloodlightRevenue	Decimal	false			DCM Floodlight revenue (Analytics 360 only).
AdsenseRevenue	Decimal	false			The total revenue from AdSense ads.
AdsenseAdUnitsViewed	Integer	false			The number of AdSense ad units viewed (requires integration with AdSense). An ad unit is a set of ads displayed as a result of one piece of the AdSense ad code. For details, see https://support.google.com/adsense/answer/32715?hl=en.
AdsenseAdsViewed	Integer	false			The number of AdSense ads viewed (requires integration with AdSense). Multiple ads can be displayed within an ad Unit.
AdsenseAdsClicks	Integer	false			The number of times AdSense ads on the site were clicked (requires integration with AdSense).
AdsensePageImpressions	Integer	false			The number of pageviews during which an AdSense ad was displayed (requires integration with AdSense). A page impression can have multiple ad Units.
AdsenseCTR	Decimal	false			The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).
AdsenseECPM	Decimal	false			The estimated cost per thousand page impressions (requires integration with AdSense). It is the AdSense Revenue per 1,000 page impressions.
AdsenseExits	Integer	false			The number of sessions ended due to a user clicking on an AdSense ad (requires integration with AdSense).
AdsenseViewableImpressionPercent	Decimal	false			The percentage of viewable impressions (requires integration with AdSense).
AdsenseCoverage	Decimal	false			The percentage of ad requests that returned at least one ad (requires integration with AdSense).
TotalPublisherImpressions	Integer	false			An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
TotalPublisherCoverage	Decimal	false			Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
TotalPublisherMonetizedPageviews	Integer	false			This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
TotalPublisherImpressionsPerSession	Float	false			The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
TotalPublisherViewableImpressionsPercent	Decimal	false			The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
TotalPublisherClicks	Integer	false			The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
TotalPublisherCTR	Decimal	false			The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
TotalPublisherRevenue	Decimal	false			The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
TotalPublisherRevenuePer1000Sessions	Decimal	false			The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
TotalPublisherECPM	Decimal	false			The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.
AdxImpressions	Integer	false			An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions.
AdxCoverage	Decimal	false			Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
AdxMonetizedPageviews	Integer	false			This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
AdxImpressionsPerSession	Float	false			The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
AdxViewableImpressionsPercent	Decimal	false			The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen.
AdxClicks	Integer	false			The number of times AdX ads were clicked on the site.
AdxCTR	Decimal	false			The percentage of pageviews that resulted in a click on an Ad Exchange ad.
AdxRevenue	Decimal	false			The total estimated revenue from Ad Exchange ads.
AdxRevenuePer1000Sessions	Decimal	false			The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
AdxECPM	Decimal	false			The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.
DfpImpressions	Integer	false			A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpCoverage	Decimal	false			Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).
DfpMonetizedPageviews	Integer	false			This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).
DfpImpressionsPerSession	Float	false			The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).
DfpViewableImpressionsPercent	Decimal	false			The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users' browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).
DfpClicks	Integer	false			The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).
DfpCTR	Decimal	false			The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).
DfpRevenue	Decimal	false			DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpRevenuePer1000Sessions	Decimal	false			The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
DfpECPM	Decimal	false			The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillImpressions	Integer	false			Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we'll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillCoverage	Decimal	false			Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn't able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillMonetizedPageviews	Integer	false			This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillImpressionsPerSession	Float	false			The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillViewableImpressionsPercent	Decimal	false			The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users' browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillClicks	Integer	false			The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillCTR	Decimal	false			The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillRevenue	Decimal	false			The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillRevenuePer1000Sessions	Decimal	false			The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BackfillECPM	Decimal	false			The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
BuyToDetailRate	Decimal	false			Unique purchases divided by views of product detail pages (Enhanced Ecommerce).
CartToDetailRate	Decimal	false			Product adds divided by views of product details (Enhanced Ecommerce).
CohortActiveUsers	Integer	false			This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn't have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.
CohortAppviewsPerUser	Float	false			App views per user for a cohort.
CohortAppviewsPerUserWithLifetimeCriteria	Float	false			App views per user for the acquisition dimension for a cohort.
CohortGoalCompletionsPerUser	Float	false			Goal completions per user for the acquisition dimension for a cohort.
CohortGoalCompletionsPerUserWithLifetimeCriteria	Float	false			Goal completions per user for a cohort.
CohortPageviewsPerUser	Float	false			Pageviews per user for a cohort.
CohortPageviewsPerUserWithLifetimeCriteria	Float	false			Pageviews per user for the acquisition dimension for a cohort.
CohortRetentionRate	Decimal	false			Cohort retention rate.
CohortRevenuePerUser	Decimal	false			Revenue per user for a cohort.
CohortRevenuePerUserWithLifetimeCriteria	Decimal	false			Revenue per user for the acquisition dimension for a cohort.
CohortSessionDurationPerUser	String	false			Session duration per user for a cohort.
CohortSessionDurationPerUserWithLifetimeCriteria	String	false			Session duration per user for the acquisition dimension for a cohort.
CohortSessionsPerUser	Float	false			Sessions per user for a cohort.
CohortSessionsPerUserWithLifetimeCriteria	Float	false			Sessions per user for the acquisition dimension for a cohort.
CohortTotalUsers	Integer	false			Number of users belonging to the cohort, also known as cohort size.
CohortTotalUsersWithLifetimeCriteria	Integer	false			This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.
DbmCPA	Decimal	false			DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).
DbmCPC	Decimal	false			DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).
DbmCPM	Decimal	false			DBM Revenue eCPM (Analytics 360 only, requires integration with DBM).
DbmCTR	Decimal	false			DBM CTR (Analytics 360 only, requires integration with DBM).
DbmClicks	Integer	false			DBM Total Clicks (Analytics 360 only, requires integration with DBM).
DbmConversions	Integer	false			DBM Total Conversions (Analytics 360 only, requires integration with DBM).
DbmCost	Decimal	false			DBM Cost (Analytics 360 only, requires integration with DBM).
DbmImpressions	Integer	false			DBM Total Impressions (Analytics 360 only, requires integration with DBM).
DbmROAS	Decimal	false			DBM ROAS (Analytics 360 only, requires integration with DBM).
DcmCPC	Decimal	false			DCM Cost Per Click (Analytics 360 only).
DcmCTR	Decimal	false			DCM Click Through Rate (Analytics 360 only).
DcmClicks	Integer	false			DCM Total Clicks (Analytics 360 only).
DcmCost	Decimal	false			DCM Total Cost (Analytics 360 only).
DcmImpressions	Integer	false			DCM Total Impressions (Analytics 360 only).
DcmROAS	Decimal	false			DCM Return On Ad Spend (ROAS) (Analytics 360 only).
DcmRPC	Decimal	false			DCM Revenue Per Click (Analytics 360 only).
DsCPC	Decimal	false			DS Cost to advertiser per click (Analytics 360 only, requires integration with DS).
DsCTR	Decimal	false			DS Click Through Rate (Analytics 360 only, requires integration with DS).
DsClicks	Integer	false			DS Clicks (Analytics 360 only, requires integration with DS).
DsCost	Decimal	false			DS Cost (Analytics 360 only, requires integration with DS).
DsImpressions	Integer	false			DS Impressions (Analytics 360 only, requires integration with DS).
DsProfit	Decimal	false			DS Profit (Analytics 360 only, requires integration with DS).
DsReturnOnAdSpend	Decimal	false			DS Return On Ad Spend (Analytics 360 only, requires integration with DS).
DsRevenuePerClick	Decimal	false			DS Revenue Per Click (Analytics 360 only, requires integration with DS).
Hits	Integer	false			Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
InternalPromotionCTR	Decimal	false			The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) - (Enhanced Ecommerce).
InternalPromotionClicks	Integer	false			The number of clicks on an internal promotion (Enhanced Ecommerce).
InternalPromotionViews	Integer	false			The number of views of an internal promotion (Enhanced Ecommerce).
LocalProductRefundAmount	Decimal	false			Refund amount in local currency for a given product (Enhanced Ecommerce).
LocalRefundAmount	Decimal	false			Total refund amount in local currency for the transaction (Enhanced Ecommerce).
ProductAddsToCart	Integer	false			Number of times the product was added to the shopping cart (Enhanced Ecommerce).
ProductCheckouts	Integer	false			Number of times the product was included in the check-out process (Enhanced Ecommerce).
ProductDetailViews	Integer	false			Number of times users viewed the product-detail page (Enhanced Ecommerce).
ProductListCTR	Decimal	false			The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) - (Enhanced Ecommerce).
ProductListClicks	Integer	false			Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
ProductListViews	Integer	false			Number of times the product appeared in a product list (Enhanced Ecommerce).
ProductRefundAmount	Decimal	false			Total refund amount associated with the product (Enhanced Ecommerce).
ProductRefunds	Integer	false			Number of times a refund was issued for the product (Enhanced Ecommerce).
ProductRemovesFromCart	Integer	false			Number of times the product was removed from the shopping cart (Enhanced Ecommerce).
ProductRevenuePerPurchase	Decimal	false			Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) - (Enhanced Ecommerce).
QuantityAddedToCart	Integer	false			Number of product units added to the shopping cart (Enhanced Ecommerce).
QuantityCheckedOut	Integer	false			Number of product units included in check out (Enhanced Ecommerce).
QuantityRefunded	Integer	false			Number of product units refunded (Enhanced Ecommerce).
QuantityRemovedFromCart	Integer	false			Number of product units removed from a shopping cart (Enhanced Ecommerce).
RefundAmount	Decimal	false			Currency amount refunded for a transaction (Enhanced Ecommerce).
RevenuePerUser	Decimal	false			The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.
SessionsPerUser	Float	false			The total number of sessions divided by the total number of users.
TotalRefunds	Integer	false			Number of refunds that have been issued (Enhanced Ecommerce).
TransactionsPerUser	Float	false			Total number of transactions divided by total number of users.
Metric01	Integer	false			The value of the requested custom metric-01.
Metric02	Integer	false			The value of the requested custom metric-02.
Metric03	Integer	false			The value of the requested custom metric-03.
Metric04	Integer	false			The value of the requested custom metric-04.
Metric05	Integer	false			The value of the requested custom metric-05.
Metric06	Integer	false			The value of the requested custom metric-06.
Metric07	Integer	false			The value of the requested custom metric-07.
Metric08	Integer	false			The value of the requested custom metric-08.
Metric09	Integer	false			The value of the requested custom metric-09.
Metric10	Integer	false			The value of the requested custom metric-10.
Metric11	Integer	false			The value of the requested custom metric-11.
Metric12	Integer	false			The value of the requested custom metric-12.
Metric13	Integer	false			The value of the requested custom metric-13.
Metric14	Integer	false			The value of the requested custom metric-14.
Metric15	Integer	false			The value of the requested custom metric-15.
Metric16	Integer	false			The value of the requested custom metric-16.
Metric17	Integer	false			The value of the requested custom metric-17.
Metric18	Integer	false			The value of the requested custom metric-18.
Metric19	Integer	false			The value of the requested custom metric-19.
Metric20	Integer	false			The value of the requested custom metric-20.
StartDate	String				Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
EndDate	String				End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).
Dimensions	String				A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.
Metrics	String				A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.
CohortTypes	String				Available only when using the V4 API. A comma-separated list of cohort types. The default value is FIRST_VISIT_DATE
CohortStartDates	Date				Available only when using the V4 API. A comma-separated list of cohort start dates.
CohortEndDates	Date				Available only when using the V4 API. A comma-separated list of cohort end dates.
SamplesReadCounts	String				Comma separated list of samples read counts when the response data is sampled.
SamplingSpaceSizes	String				Comma separated list of samples space sizes counts when the response data is sampled.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
Segments	String	Segments the data returned for your request. Either a SegmentId or a custom segment.
Profile	String	The Profile ID or website URL to retrieve data from.