AdStats

Columns

Name	Type	Description
AccountId	String	The Id of the advertising account to work with.
Entity	String	The entity to query.
EntityId	String	The Id of the entity to query.
StartTime	Date	Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours.
EndTime	Date	Scopes the retrieved data to data collected in the window of time between StartTime and EndTime. Must be expressed in whole hours.
IntervalStartTime	String	Start time of the current interval. This applies only to Granularity DAY and HOUR.
IntervalEndTime	String	End time of the current interval. This applies only to Granularity DAY and HOUR.
Placement	String	The placement. Possible values: ALL_ON_TWITTER, PUBLISHER_NETWORK. The allowed values are ALL_ON_TWITTER, PUBLISHER_NETWORK.
Granularity	String	Determines how granular the data points will be returned within the time range specified by StartTime and EndTime. For instance, when set to HOUR, you will be presented with a datapoint for each hour between StartTime and EndTime. The allowed values are TOTAL, DAY, HOUR.
Engagements	Integer	Total number of engagements.
Impressions	Integer	Total number of impressions.
Retweets	Integer	Total number of retweets.
Replies	Integer	Total number of replies.
Likes	Integer	Total number of likes.
Follows	Integer	Total number of follows.
CardEngagements	Integer	Total number of card engagements.
Clicks	Integer	Total number of clicks.
AppClicks	Integer	Number of app install or app open attempts.
UrlClicks	Integer	Number of clicks on linked URLs.
QualifiedImpressions	Integer	Total number of qualified impressions.
BilledEngagements	Integer	Total number of billed engagements.
BilledCharge	Long	Total spent in micros.
VideoTotalViews	Integer	Total number of video views.
VideoViews25	Integer	Total number of views where at least 25% of the video was viewed.
VideoViews50	Integer	Total number of views where at least 50% of the video was viewed.
VideoViews75	Integer	Total number of views where at least 75% of the video was viewed.
VideoViews100	Integer	Total number of views where 100% of the video was viewed.
VideoCTAClicks	Integer	Total clicks on the call to action.
VideoContentStarts	Integer	Total number of video playback starts.
VideoMrcViews	Integer	Total number of views according to Media Rating Council guidelines.
Video3s100pctViews	Integer	Total number of views where at least 3 seconds were played while 100% in view.
MediaViews	Integer	Total number of views (autoplay and click) of media across videos, vines, GIFs, and images.
MediaEngagements	Integer	Total number of clicks of media across videos, vines, GIFs, and images.
Purchases	Integer	Number of conversions of type PURCHASE and the corresponding sale amount and order quantity.
SignUps	Integer	Number of conversions of type SIGN_UP and the corresponding sale amount and order quantity.
SiteVisits	Integer	Number of conversions of type SITE_VISIT and the corresponding sale amount and order quantity.
Downloads	Integer	Number of conversions of type DOWNLOAD and the corresponding sale amount and order quantity.
ConversionCustom	Integer	Number of conversions of type CUSTOM and the corresponding sale amount and order quantity.
MobileConversionSpentCredits	Integer	Breakdown of mobile conversions of type SPENT_CREDIT by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionInstalls	Integer	Breakdown of mobile conversions of type INSTALL by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionContentViews	Integer	Breakdown of mobile conversions of type CONTENT_VIEW by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionAddToWishlists	Integer	Breakdown of mobile conversions of type ADD_TO_WISHLIST by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionCheckoutsInitiated	Integer	Breakdown of mobile conversions of type CHECKOUT_INITIATED by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionReservations	Integer	Breakdown of mobile conversions of type RESERVATION by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionTutorialsCompleted	Integer	Breakdown of mobile conversions of type TUTORIAL_COMPLETED by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionAchievementsUnlocked	Integer	Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionSearches	Integer	Breakdown of mobile conversions of type SEARCH by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionAddToCarts	Integer	Breakdown of mobile conversions of type ADD_TO_CART by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionPaymentInfoAdditions	Integer	Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionReEngages	Integer	Breakdown of mobile conversions of type RE_ENGAGE by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionShares	Integer	Breakdown of mobile conversions of type SHARE by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionRates	Integer	Breakdown of mobile conversions of type RATE by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionLogins	Integer	Breakdown of mobile conversions of type LOGIN by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionUpdates	Integer	Breakdown of mobile conversions of type UPDATE by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionLevelsAchieved	Integer	Breakdown of mobile conversions of type LEVEL_ACHIEVED by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionInvites	Integer	Breakdown of mobile conversions of type INVITE by post view, post engagement, whether assisted, order quantity, and sale amount.
MobileConversionKeyPageViews	Integer	Breakdown of mobile conversions of type KEY_PAGE_VIEW by post view and post engagement.
LifetimeValuePurchases	Integer	Breakdown of mobile conversions of type PURCHASE.
LifetimeValueSignUps	Integer	Breakdown of mobile conversions of type SIGN_UP.
LifetimeValueUpdates	Integer	Breakdown of mobile conversions of type UPDATE.
LifetimeValueTutorialsCompleted	Integer	Breakdown of mobile conversions of type TUTORIAL_COMPLETED.
LifetimeValueReservations	Integer	Breakdown of mobile conversions of type RESERVATION.
LifetimeValueAddToCarts	Integer	Breakdown of mobile conversions of type ADD_TO_CART.
LifetimeValueAddToWishlists	Integer	Breakdown of mobile conversions of type ADD_TO_WISHLIST.
LifetimeValueCheckoutsInitiated	Integer	Breakdown of mobile conversions of type CHECKOUT_INITIATED.
LifetimeValueLevelsAchieved	Integer	Breakdown of mobile conversions of type LEVEL_ACHIEVED.
LifetimeValueAchievementsUnlocked	Integer	Breakdown of mobile conversions of type ACHIEVEMENT_UNLOCKED.
LifetimeValueShares	Integer	Breakdown of mobile conversions of type SHARE.
LifetimeValueInvites	Integer	Breakdown of mobile conversions of type INVITE.
LifetimeValuePaymentInfoAdditions	Integer	Breakdown of mobile conversions of type PAYMENT_INFO_ADDITION.
LifetimeValueSpentCredits	Integer	Breakdown of mobile conversions of type SPENT_CREDIT.
LifetimeValueRates	Integer	Breakdown of mobile conversions of type RATE.