Traffic
Columns
Name | Type | Dimension | DefaultMetric | DefaultDimension | Description |
Date | Date | True | The date of the session formatted as YYYYMMDD. | ||
Year | Integer | True | The year of the session. A four-digit year from 2005 to the current year. | ||
Month | Integer | True | The month of the session. An integer from 01 to 12. | ||
Week | Integer | True | The week of the session. A number from 01 to 53. Each week starts on Sunday. | ||
Day | Integer | True | The day of the month. A number from 01 to 31. | ||
Hour | Integer | True | An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time. | ||
Language | String | True | The language provided by the HTTP Request for the browser. Values are given as an ISO-639 code. | ||
Country | String | True | The country of users, derived from IP addresses. | ||
City | String | True | The cities of property users, derived from IP addresses. | ||
Browser | String | True | The names of browsers used by users to your website. For example, Internet Explorer or Firefox. | ||
OperatingSystem | String | True | The operating system used by your users. For example, Windows, Linux , Macintosh, iPhone, iPod. | ||
DeviceCategory | String | True | The type of device: desktop, tablet, or mobile. | ||
ChannelGrouping | String | True | The channel grouping the data is returned for. | ||
Source | String | True | True | The source of referrals to your property | |
Medium | String | True | True | The type of referrals to your property. | |
UserType | String | True | A boolean indicating if a user is new or returning. | ||
LandingPagePath | String | True | The first page in a user session or landing page. | ||
Campaign | String | True | When using manual campaign tracking, this value is the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, this value is the name(s) of the online ad campaign that you use for your property. Otherwise, this value is: not set. | ||
SocialNetwork | String | True | Name of the social network. This can be related to the referring social network for traffic sources or to the social network for social data hub activities. | ||
Sessions | Integer | False | True | Counts the total number of sessions. | |
Users | Integer | False | True | Total number of users to your property for the requested time period. | |
PercentNewSessions | Double | False | True | The percentage of sessions by people who had never visited your property before. | |
NewUsers | Integer | False | True | The number of users whose visit to your property was marked as a first-time session. | |
BounceRate | Double | False | True | The percentage of single-page session. | |
PageviewsPerSession | Double | False | True | The average number of pages viewed during a session on your property. | |
AvgSessionDuration | Double | False | True | The average duration of user sessions represented in total seconds. | |
GoalConversionRateAll | Double | False | True | The percentage of sessions that resulted in a conversion to at least one of your goals. | |
Transactions | Integer | False | True | The total number of transactions. | |
RevenuePerTransaction | Decimal | False | The average revenue for an e-commerce transaction. | ||
TransactionRevenue | Decimal | False | True | The total sale revenue provided in the transaction, excluding shipping and tax. | |
TransactionRevenuePerSession | Decimal | False | Average transaction revenue for a session on your property. | ||
StartDate | String | Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo). | |||
EndDate | String | End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo). | |||
Dimensions | String | A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions. | |||
Metrics | String | A comma-separated list of metrics to retrieve in addition to the columns defined in the schema. | |||
CohortTypes | String | Available only when using the V4 API. A comma-separated list of cohort types. The default value is FIRST_VISIT_DATE | |||
CohortStartDates | Date | Available only when using the V4 API. A comma-separated list of cohort start dates. | |||
CohortEndDates | Date | Available only when using the V4 API. A comma-separated list of cohort end dates. | |||
SamplesReadCounts | String | Comma separated list of samples read counts when the response data is sampled. | |||
SamplingSpaceSizes | String | Comma separated list of samples space sizes counts when the response data is sampled. | |||
Segments | String | Segments the data returned for your request. Either a SegmentId or a custom segment. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
Profile | String | The Profile ID or website URL to retrieve data from. |
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