AdSense

Columns

Name

Type

Dimension

DefaultMetric

DefaultDimension

Description

Date

Date

True

The date of the session formatted as YYYYMMDD.

Year

Integer

True

The year of the session. A four-digit year from 2005 to the current year.

Month

Integer

True

The month of the session. An integer from 01 to 12.

Week

Integer

True

The week of the session. A number from 01 to 53. Each week starts on Sunday.

Day

Integer

True

The day of the month. A number from 01 to 31.

Hour

Integer

True

An hour of the day ranging from 00-23 in the timezone configured for the account. This value is also corrected for daylight savings time.

Campaign

String

True

True

When using manual campaign tracking, this value is the value of the utm_campaign campaign tracking parameter. When using AdWords autotagging, this value is the name(s) of the online ad campaign that you use for your property. Otherwise, this value is the following: not set.

Sessions

Integer

False

True

Counts the total number of sessions.

Users

Integer

False

True

Total number of users to your property for the requested time period.

OrganicSearches

Integer

False

True

The number of organic searches that happened within a session. This metric is search-engine agnostic.

GoalValueAll

Double

False

True

The total numeric value for all goals defined for your profile.

TransactionRevenue

Decimal

False

True

The total sale revenue provided in the transaction, excluding shipping and tax.

AdsenseRevenue

Decimal

False

True

The total revenue from AdSense ads.

AdsenseAdsClicks

Integer

False

True

The number of times AdSense ads on your site were clicked.

AdsensePageImpressions

Integer

False

True

The number of page views during which an AdSense ad was displayed. A page impression can have multiple ad units.

StartDate

String

Start date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

EndDate

String

End date for fetching Analytics data. Either a date string or a relative date (e.g., today, yesterday, or #daysAgo).

Dimensions

String

A comma-separated list of dimensions to retrieve in addition to the columns defined in the schema. Set to empty string to retrieve no dimensions.

Metrics

String

A comma-separated list of metrics to retrieve in addition to the columns defined in the schema.

CohortTypes

String

Available only when using the V4 API. A comma-separated list of cohort types. The default value is FIRST_VISIT_DATE

CohortStartDates

Date

Available only when using the V4 API. A comma-separated list of cohort start dates.

CohortEndDates

Date

Available only when using the V4 API. A comma-separated list of cohort end dates.

SamplesReadCounts

String

Comma separated list of samples read counts when the response data is sampled.

SamplingSpaceSizes

String

Comma separated list of samples space sizes counts when the response data is sampled.

Pseudo-Columns

Name

Type

Description

Segments

String

Segments the data returned for your request. Either a SegmentId or a custom segment.

Profile

String

The Profile ID or website URL to retrieve data from.

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