MarketplacePerformance
The Marketplace Performance report includes all statistics of ads displayed on the Marketplace, aggregated by default at the account level.
Columns
Name | Type | Behavior | DisplayName | Description |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the MarketplacePerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the MarketplacePerformance report. |
Date | Date | Segment | Day | Day for the MarketplacePerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the MarketplacePerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Month | String | Segment | Month | Month for the MarketplacePerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the MarketplacePerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the MarketplacePerformance report. |
Week | String | Segment | Week | Week for the MarketplacePerformance report. |
Year | Integer | Segment | Year | Year for the MarketplacePerformance report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the MarketplacePerformance report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the MarketplacePerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the MarketplacePerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the MarketplacePerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the MarketplacePerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the MarketplacePerformance report. |
Cost | Decimal | Metric | Cost | Cost for the MarketplacePerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the MarketplacePerformance report. |
Ctr | Double | Metric | CTR | CTR for the MarketplacePerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the MarketplacePerformance report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the MarketplacePerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
Last updated