BidOpportunities
Columns
Name
Type
Select requirement
Metric
Aggregate
Description
OpportunityKey
String
An identifier that uniquely identifies the opportunity.
OpportunityType
String
Defines the possible bid opportunity types you can request when calling GetBidOpportunities. Avaiable values are: FirstPage,MainLine and MainLine1.
The default value is FirstPage.
AdGroupId
Long
The identifier of the ad group that owns the keyword.
CampaignId
Long
The identifier of the campaign for the ad group that owns the keyword.
AccountId
Long
The Bing Ads assigned identifier of an account.
CurrentBid
Double
The current keyword bid amount specified for the match type in the MatchType element.
EstimatedIncreaseInClicks
Double
The estimated clicks opportunities corresponding to the suggested bid.
EstimatedIncreaseInCost
Double
The estimated increase in spend corresponding to the suggested bid.
EstimatedIncreaseInImpressions
Long
The estimated impressions opportunities corresponding to the suggested bid.
KeywordId
Long
The identifier of the keyword to which the bid opportunity applies.
MatchType
String
The match type to which the suggested bid value applies. The possible values are BroadMatch, ExactMatch, and PhraseMatch.
SuggestedBid
Double
The suggested bid based on the last 7 days of performance history for the corresponding ad group.
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