BidOpportunities

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

OpportunityKey

String

An identifier that uniquely identifies the opportunity.

OpportunityType

String

Defines the possible bid opportunity types you can request when calling GetBidOpportunities. Avaiable values are: FirstPage,MainLine and MainLine1.

The default value is FirstPage.

AdGroupId

Long

The identifier of the ad group that owns the keyword.

CampaignId

Long

The identifier of the campaign for the ad group that owns the keyword.

AccountId

Long

The Bing Ads assigned identifier of an account.

CurrentBid

Double

The current keyword bid amount specified for the match type in the MatchType element.

EstimatedIncreaseInClicks

Double

The estimated clicks opportunities corresponding to the suggested bid.

EstimatedIncreaseInCost

Double

The estimated increase in spend corresponding to the suggested bid.

EstimatedIncreaseInImpressions

Long

The estimated impressions opportunities corresponding to the suggested bid.

KeywordId

Long

The identifier of the keyword to which the bid opportunity applies.

MatchType

String

The match type to which the suggested bid value applies. The possible values are BroadMatch, ExactMatch, and PhraseMatch.

SuggestedBid

Double

The suggested bid based on the last 7 days of performance history for the corresponding ad group.

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