KeywordPerformance

Query the available Keyword Performance in Bing Ads.

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Keywords	String				List of Keywords. Use to filter the table.
Keyword	String				The keyword.
Device	String				The device of the user who entered the search query. Default value is 'Computers'. The allowed values are Computers, NonSmartphones, Smartphones, Tablets.
MatchType	String				The match type that you specified in the request.
AdPosition	String				The position in the search results in which the ad appeared.
Clicks	Integer				The number of clicks that the keyword and match type generated during the specified time interval.
Impressions	Long				The number of impressions that the keyword and match type generated during the specified time interval.
AverageCPC	Double				The average cost per click (CPC). The average CPC is calculated by dividing the cost of all clicks by the number of clicks.
ClickThroughRate	Double				The click-through rate (CTR) as a percentage. The CTR is calculated by dividing the number of clicks by the number of impressions and multiplying the result by 100.
TotalCost	Double				The cost of using the specified keyword and match type during the specified time interval.
AverageBid	Double				The average bid of the keyword.
Language	String				The language in which the keywords are written.
PublisherCountry	String				The country code of the country/region to use as the source of the demographics data. The country/region that you specify must support the language specified in the Language element.
AccountId	Long				The Bing Ads assigned identifier of an account.