CampaignGroupPerformance

This includes the overall performance statistics of campaigns that you have included in campaign groups. Statistics are aggregated by default at the campaign group level.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

Id

Long

Attribute

Campaign Group ID

Campaign Group ID for the CampaignGroupPerformance report.

Name

String

Attribute

Campaign Group Name

Campaign Group Name for the CampaignGroupPerformance report.

Status

String

Attribute

Campaign Group Status

Campaign Group Status for the CampaignGroupPerformance report.

The allowed values are UNKNOWN, ENABLED, REMOVED.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the CampaignGroupPerformance report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the CampaignGroupPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the CampaignGroupPerformance report.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the CampaignGroupPerformance report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the CampaignGroupPerformance report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the CampaignGroupPerformance report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the CampaignGroupPerformance report.

ActiveViewMeasurability

Double

Metric

Active View Measurable Impr Per Impr

Active View Measurable Impr Per Impr for the CampaignGroupPerformance report.

ActiveViewMeasurableCost

Decimal

Metric

Active View Measurable Cost

Active View Measurable Cost for the CampaignGroupPerformance report.

ActiveViewMeasurableImpressions

Long

Metric

Active View Measurable Impr

Active View Measurable Impr for the CampaignGroupPerformance report.

ActiveViewViewability

Double

Metric

Active View Viewable Impr Per Measurable Impr

Active View Viewable Impr Per Measurable Impr for the CampaignGroupPerformance report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the CampaignGroupPerformance report.

AllConversions

Double

Metric

All Conv

All Conv for the CampaignGroupPerformance report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the CampaignGroupPerformance report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the CampaignGroupPerformance report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the CampaignGroupPerformance report.

AverageCpv

Double

Metric

Avg CPV

Avg CPV for the CampaignGroupPerformance report.

ConversionRate

Double

Metric

Conv Rate

Conv Rate for the CampaignGroupPerformance report.

Conversions

Double

Metric

Conversions

Conversions for the CampaignGroupPerformance report.

ConversionValue

Double

Metric

Total Conv Value

Total Conv Value for the CampaignGroupPerformance report.

CostPerAllConversion

Decimal

Metric

Cost Per All Conv

Cost Per All Conv for the CampaignGroupPerformance report.

CostPerConversion

Decimal

Metric

Cost Per Conv

Cost Per Conv for the CampaignGroupPerformance report.

CostPerCurrentModelAttributedConversion

Double

Metric

Cost Per Conv (current Model)

Cost Per Conv (current Model) for the CampaignGroupPerformance report.

CrossDeviceConversions

Double

Metric

Cross-device Conv

Cross-device Conv for the CampaignGroupPerformance report.

CurrentModelAttributedConversions

Double

Metric

Conversions (current Model)

Conversions (current Model) for the CampaignGroupPerformance report.

CurrentModelAttributedConversionValue

Double

Metric

Conv Value (current Model)

Conv Value (current Model) for the CampaignGroupPerformance report.

EngagementRate

Double

Metric

Engagement Rate

Engagement Rate for the CampaignGroupPerformance report.

Engagements

Long

Metric

Engagements

Engagements for the CampaignGroupPerformance report.

InteractionRate

Double

Metric

Interaction Rate

Interaction Rate for the CampaignGroupPerformance report.

Interactions

Long

Metric

Interactions

Interactions for the CampaignGroupPerformance report.

InteractionTypes

String

Metric

Interaction Types

Interaction Types for the CampaignGroupPerformance report.

ValuePerAllConversion

Double

Metric

Value Per All Conv

Value Per All Conv for the CampaignGroupPerformance report.

ValuePerCurrentModelAttributedConversion

Double

Metric

Value Per Conv (current Model)

Value Per Conv (current Model) for the CampaignGroupPerformance report.

VideoViewRate

Double

Metric

View Rate

View Rate for the CampaignGroupPerformance report.

VideoViews

Long

Metric

Views

Views for the CampaignGroupPerformance report.

ViewThroughConversions

Long

Metric

View-through Conv

View-through Conv for the CampaignGroupPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

StartDate

String

Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

EndDate

String

End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

Last updated