ProductSearchQueryPerformanceReport

Columns

Name	Type	Select requirement	Metric	Aggregate	Description
Summary	String			true	The report data will be aggregated by the entire specified report time. The report will not include a time period column.
Hourly	String			true	Each row of the report identifies the hour when the transaction occurred. The report data will be aggregated by each hour of the day.
Daily	Date			true	Each row of the report identifies the month, day, and year when the transaction occurred. The report data will be aggregated by each day. Each row of the report identifies the month, day, and year when the transaction occurred. The report will include a column named GregorianDate that contains the day formatted as yyyy-mm-dd.
Weekly	Date			true	Each row of the report identifies the week when the transaction occurred. The report data will be aggregated by each week. The report will include a column named WeekStartDate that contains the date of the Sunday for each week formatted as yyyy-mm-dd.
Monthly	Date			true	Each row of the report identifies the month when the transaction occurred. The report data will be aggregated by each month. The report will include a column named MonthStartDate that contains the first day of the month formatted as yyyy-mm-dd.
Yearly	Integer			true	Each row of the report identifies the year when the transaction occurred. The report data will be aggregated by each year. The report will include a column named Year that contains the year formatted as yyyy.
HourOfDay	Integer			true	Each row of the report identifies the hour of the day when the transaction occurred. The report data will be aggregated by each of the 24 hours across all days
DayOfWeek	Integer			true	Each row of the report identifies the day of the week when the transaction occurred. The report data will be aggregated by each of the seven days in a week.
AccountName	String	true			The report will include a column that indicates whether the ad impression appeared in a top position or elsewhere.
AccountNumber	String				The Bing Ads assigned number of an account.
AdGroupName	String				The ad group name.
AdGroupId	Long				The Bing Ads assigned identifier of an ad group.
AdId	Long				The Bing Ads assigned identifier of an ad.
AccountId	Long				The Bing Ads assigned identifier of an ad.
AssistedClicks	String				Clicks on your ads that have received co-bids from your manufacturer partners. Clicks are what you pay for.
AssistedImpressions	String				The number of times an ad that is being co-bid by your manufacturer partners has been displayed on search results pages or other sites on the Bing Network.
CampaignName	String	true			The campaign name.
CustomerId	String				The Bing Ads assigned identifier of a customer.
CustomerName	String				The customer name.
DeviceOS	String				The operating system of the device reported in the DeviceType column.
DeviceType	String				The device name attribute of a device OS target bid. The type of device which showed ads.
Language	String				The ad group language.
CampaignId	Long	true			The Bing Ads assigned identifier of a campaign.
Network	String				The current network setting of an ad group.
PartitionType	String				The product partition type.
ProductGroup	String				The forward slash ('/') delimited list of product conditions, reported as Operand=
AdGroupCriterionId	Long				The Bing Ads assigned identifier of an ad group criterion, or product group in the context of a Bing Shopping campaign.
DestinationUrl	String				The destination URL attribute of the ad, keyword, or ad group criterion.
ClickType	String				Click type refers to each component of an ad that a customer can click.
ClickTypeId	Long				The click type ID.
MerchantProductId	Long	true			The click type ID.
SearchQuery	String	true			The click type ID.
Title	String				The click type ID.
Goal	String				The goal name.
GoalType	String				The goal type. Possible values include AppInstall, Duration, Event, InStoreTransaction, OfflineConversion, PagesViewedPerVisit, and Url.
Impressions	Integer		true		The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
Clicks	Integer		true		Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Ctr	Double		true		The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%).
AverageCpc	Double		true		The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16.
Spend	Double		true		The cost per click (CPC) summed for each click.
Conversions	Integer		true		The cost per click (CPC) summed for each click.
ConversionRate	Double		true		The cost per click (CPC) summed for each click.
Revenue	Double		true		The revenue optionally reported by the advertiser as a result of conversions. Corresponds to the optional revenue parameter of a Bing Ads campaign analytics tracking script.
CostPerConversion	Double		true		The cost per conversion. The formula for calculating the cost per conversion is (Spend / Conversions).
RevenuePerConversion	Double		true		The revenue per conversion. The formula for calculating the revenue per conversion is (Revenue / Conversions).
TotalClicksOnAdElements	Integer		true		The number of clicks when this ad element was present in the ad copy, whether this or another ad element was clicked on.
Assists	Integer		true		The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
CostPerAssist	Double		true		The cost per assist. The formula for calculating the cost per assist is (Spend / Assists).
RevenuePerAssist	Double		true		The revenue per assist.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
DatePreset	String	The time period to use for the report. You can specify a custom date range or select a predefined date range, for example, Today or ThisWeek. The allowed values are Today, Yesterday, LastSevenDays, ThisWeek, LastWeek, LastFourWeeks, ThisMonth, LastMonth, LastThreeMonths, LastSixMonths, ThisYear, LastYear.
EndDate	String	The end date of the custom date range. The end date cannot be later than today's date.
StartDate	String	The start date of the custom date range. The start date must be earlier than or the same as the end date.