GenderPerformance
The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the GenderPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the GenderPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the GenderPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the GenderPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the GenderPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the GenderPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the GenderPerformance report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the GenderPerformance report. |
BiddingStrategyId | Long | Attribute | Bid Strategy ID | Bid Strategy ID for the GenderPerformance report. |
BiddingStrategyName | String | Attribute | Bid Strategy Name | Bid Strategy Name for the GenderPerformance report. |
BiddingStrategyType | String | Attribute | Bid Strategy Type | Bid Strategy Type for the GenderPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN. |
BidModifier | Double | Attribute | Bid Adj | Bid Adj for the GenderPerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the GenderPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the GenderPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the GenderPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CpcBid | Decimal | Attribute | Max CPC | Max CPC for the GenderPerformance report. |
CpcBidSource | String | Attribute | Max CPC Source | Max CPC Source for the GenderPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
CpmBid | Decimal | Attribute | Max CPM | Max CPM for the GenderPerformance report. |
CpmBidSource | String | Attribute | Max CPM Source | Max CPM Source for the GenderPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
Criteria | String | Attribute | Gender | Gender for the GenderPerformance report. |
CriteriaDestinationUrl | String | Attribute | Destination URL | Destination URL for the GenderPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the GenderPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the GenderPerformance report. |
FinalAppUrls | String | Attribute | App Final URL | App Final URL for the GenderPerformance report. |
FinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the GenderPerformance report. |
FinalUrls | String | Attribute | Final URL | Final URL for the GenderPerformance report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the GenderPerformance report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the GenderPerformance report. The allowed values are TRUE, FALSE. |
IsRestrict | String | Attribute | Is Restricting | Is Restricting for the GenderPerformance report. The allowed values are TRUE, FALSE. |
Status | String | Attribute | Gender State | Gender State for the GenderPerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
TrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the GenderPerformance report. |
UrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the GenderPerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the GenderPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the GenderPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the GenderPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the GenderPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the GenderPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the GenderPerformance report. |
Date | Date | Segment | Day |