GenderPerformance
The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance.
Table Specific Information
Select
Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.
Columns
Name | Type | Behavior | DisplayName | Description |
AccountCurrencyCode | String | Attribute | Currency | Currency for the GenderPerformance report. |
AccountDescriptiveName | String | Attribute | Account | Account for the GenderPerformance report. |
AccountTimeZone | String | Attribute | Time Zone | Time Zone for the GenderPerformance report. |
AdGroupId | Long | Attribute | Ad Group ID | Ad Group ID for the GenderPerformance report. |
AdGroupName | String | Attribute | Ad Group | Ad Group for the GenderPerformance report. |
AdGroupStatus | String | Attribute | Ad Group State | Ad Group State for the GenderPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
BaseAdGroupId | Long | Attribute | Base Ad Group ID | Base Ad Group ID for the GenderPerformance report. |
BaseCampaignId | Long | Attribute | Base Campaign ID | Base Campaign ID for the GenderPerformance report. |
BiddingStrategyId | Long | Attribute | Bid Strategy ID | Bid Strategy ID for the GenderPerformance report. |
BiddingStrategyName | String | Attribute | Bid Strategy Name | Bid Strategy Name for the GenderPerformance report. |
BiddingStrategyType | String | Attribute | Bid Strategy Type | Bid Strategy Type for the GenderPerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN. |
BidModifier | Double | Attribute | Bid Adj | Bid Adj for the GenderPerformance report. |
CampaignId | Long | Attribute | Campaign ID | Campaign ID for the GenderPerformance report. |
CampaignName | String | Attribute | Campaign | Campaign for the GenderPerformance report. |
CampaignStatus | String | Attribute | Campaign State | Campaign State for the GenderPerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED. |
CpcBid | Decimal | Attribute | Max CPC | Max CPC for the GenderPerformance report. |
CpcBidSource | String | Attribute | Max CPC Source | Max CPC Source for the GenderPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
CpmBid | Decimal | Attribute | Max CPM | Max CPM for the GenderPerformance report. |
CpmBidSource | String | Attribute | Max CPM Source | Max CPM Source for the GenderPerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY. |
Criteria | String | Attribute | Gender | Gender for the GenderPerformance report. |
CriteriaDestinationUrl | String | Attribute | Destination URL | Destination URL for the GenderPerformance report. |
CustomerDescriptiveName | String | Attribute | Client Name | Client Name for the GenderPerformance report. |
ExternalCustomerId | Long | Attribute | Customer ID | Customer ID for the GenderPerformance report. |
FinalAppUrls | String | Attribute | App Final URL | App Final URL for the GenderPerformance report. |
FinalMobileUrls | String | Attribute | Mobile Final URL | Mobile Final URL for the GenderPerformance report. |
FinalUrls | String | Attribute | Final URL | Final URL for the GenderPerformance report. |
Id | Long | Attribute | Criterion ID | Criterion ID for the GenderPerformance report. |
IsNegative | String | Attribute | Is Negative | Is Negative for the GenderPerformance report. The allowed values are TRUE, FALSE. |
IsRestrict | String | Attribute | Is Restricting | Is Restricting for the GenderPerformance report. The allowed values are TRUE, FALSE. |
Status | String | Attribute | Gender State | Gender State for the GenderPerformance report. The allowed values are ENABLED, REMOVED, PAUSED. |
TrackingUrlTemplate | String | Attribute | Tracking Template | Tracking Template for the GenderPerformance report. |
UrlCustomParameters | String | Attribute | Custom Parameter | Custom Parameter for the GenderPerformance report. |
AdNetworkType1 | String | Segment | Network | Network for the GenderPerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
AdNetworkType2 | String | Segment | Network (with Search Partners) | Network (with Search Partners) for the GenderPerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED. |
ClickType | String | Segment | Click Type | Click Type for the GenderPerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN. |
ConversionCategoryName | String | Segment | Conversion Category | Conversion Category for the GenderPerformance report. |
ConversionTrackerId | Long | Segment | Conversion Tracker Id | Conversion Tracker Id for the GenderPerformance report. |
ConversionTypeName | String | Segment | Conversion Name | Conversion Name for the GenderPerformance report. |
Date | Date | Segment | Day | Day for the GenderPerformance report. |
DayOfWeek | String | Segment | Day Of Week | Day Of Week for the GenderPerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY. |
Device | String | Segment | Device | Device for the GenderPerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET. |
ExternalConversionSource | String | Segment | Conversion Source | Conversion Source for the GenderPerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT. |
Month | String | Segment | Month | Month for the GenderPerformance report. |
MonthOfYear | String | Segment | Month Of Year | Month Of Year for the GenderPerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER. |
Quarter | String | Segment | Quarter | Quarter for the GenderPerformance report. |
Week | String | Segment | Week | Week for the GenderPerformance report. |
Year | Integer | Segment | Year | Year for the GenderPerformance report. |
ActiveViewCpm | Decimal | Metric | Active View Avg CPM | Active View Avg CPM for the GenderPerformance report. |
ActiveViewCtr | Double | Metric | Active View Viewable CTR | Active View Viewable CTR for the GenderPerformance report. |
ActiveViewImpressions | Long | Metric | Active View Viewable Impressions | Active View Viewable Impressions for the GenderPerformance report. |
ActiveViewMeasurability | Double | Metric | Active View Measurable Impr Per Impr | Active View Measurable Impr Per Impr for the GenderPerformance report. |
ActiveViewMeasurableCost | Decimal | Metric | Active View Measurable Cost | Active View Measurable Cost for the GenderPerformance report. |
ActiveViewMeasurableImpressions | Long | Metric | Active View Measurable Impr | Active View Measurable Impr for the GenderPerformance report. |
ActiveViewViewability | Double | Metric | Active View Viewable Impr Per Measurable Impr | Active View Viewable Impr Per Measurable Impr for the GenderPerformance report. |
AllConversionRate | Double | Metric | All Conv Rate | All Conv Rate for the GenderPerformance report. |
AllConversions | Double | Metric | All Conv | All Conv for the GenderPerformance report. |
AllConversionValue | Double | Metric | All Conv Value | All Conv Value for the GenderPerformance report. |
AverageCost | Decimal | Metric | Avg Cost | Avg Cost for the GenderPerformance report. |
AverageCpc | Decimal | Metric | Avg CPC | Avg CPC for the GenderPerformance report. |
AverageCpe | Double | Metric | Avg CPE | Avg CPE for the GenderPerformance report. |
AverageCpm | Decimal | Metric | Avg CPM | Avg CPM for the GenderPerformance report. |
AverageCpv | Double | Metric | Avg CPV | Avg CPV for the GenderPerformance report. |
Clicks | Long | Metric | Clicks | Clicks for the GenderPerformance report. |
ConversionRate | Double | Metric | Conv Rate | Conv Rate for the GenderPerformance report. |
Conversions | Double | Metric | Conversions | Conversions for the GenderPerformance report. |
ConversionValue | Double | Metric | Total Conv Value | Total Conv Value for the GenderPerformance report. |
Cost | Decimal | Metric | Cost | Cost for the GenderPerformance report. |
CostPerAllConversion | Decimal | Metric | Cost Per All Conv | Cost Per All Conv for the GenderPerformance report. |
CostPerConversion | Decimal | Metric | Cost Per Conv | Cost Per Conv for the GenderPerformance report. |
CrossDeviceConversions | Double | Metric | Cross-device Conv | Cross-device Conv for the GenderPerformance report. |
Ctr | Double | Metric | CTR | CTR for the GenderPerformance report. |
EngagementRate | Double | Metric | Engagement Rate | Engagement Rate for the GenderPerformance report. |
Engagements | Long | Metric | Engagements | Engagements for the GenderPerformance report. |
GmailForwards | Long | Metric | Gmail Forwards | Gmail Forwards for the GenderPerformance report. |
GmailSaves | Long | Metric | Gmail Saves | Gmail Saves for the GenderPerformance report. |
GmailSecondaryClicks | Long | Metric | Gmail Clicks To Website | Gmail Clicks To Website for the GenderPerformance report. |
Impressions | Long | Metric | Impressions | Impressions for the GenderPerformance report. |
InteractionRate | Double | Metric | Interaction Rate | Interaction Rate for the GenderPerformance report. |
Interactions | Long | Metric | Interactions | Interactions for the GenderPerformance report. |
InteractionTypes | String | Metric | Interaction Types | Interaction Types for the GenderPerformance report. |
ValuePerAllConversion | Double | Metric | Value Per All Conv | Value Per All Conv for the GenderPerformance report. |
ValuePerConversion | Double | Metric | Value Per Conv | Value Per Conv for the GenderPerformance report. |
VideoQuartile100Rate | Double | Metric | Video Played To 100Percent | Video Played To 100Percent for the GenderPerformance report. |
VideoQuartile25Rate | Double | Metric | Video Played To 25Percent | Video Played To 25Percent for the GenderPerformance report. |
VideoQuartile50Rate | Double | Metric | Video Played To 50Percent | Video Played To 50Percent for the GenderPerformance report. |
VideoQuartile75Rate | Double | Metric | Video Played To 75Percent | Video Played To 75Percent for the GenderPerformance report. |
VideoViewRate | Double | Metric | View Rate | View Rate for the GenderPerformance report. |
VideoViews | Long | Metric | Views | Views for the GenderPerformance report. |
ViewThroughConversions | Long | Metric | View-through Conv | View-through Conv for the GenderPerformance report. |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
StartDate | String | Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
EndDate | String | End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days. |
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