GenderPerformance

The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance.

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the GenderPerformance report.

AccountDescriptiveName

String

Attribute

Account

Account for the GenderPerformance report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the GenderPerformance report.

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the GenderPerformance report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the GenderPerformance report.

AdGroupStatus

String

Attribute

Ad Group State

Ad Group State for the GenderPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

BaseAdGroupId

Long

Attribute

Base Ad Group ID

Base Ad Group ID for the GenderPerformance report.

BaseCampaignId

Long

Attribute

Base Campaign ID

Base Campaign ID for the GenderPerformance report.

BiddingStrategyId

Long

Attribute

Bid Strategy ID

Bid Strategy ID for the GenderPerformance report.

BiddingStrategyName

String

Attribute

Bid Strategy Name

Bid Strategy Name for the GenderPerformance report.

BiddingStrategyType

String

Attribute

Bid Strategy Type

Bid Strategy Type for the GenderPerformance report.

The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.

BidModifier

Double

Attribute

Bid Adj

Bid Adj for the GenderPerformance report.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the GenderPerformance report.

CampaignName

String

Attribute

Campaign

Campaign for the GenderPerformance report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the GenderPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CpcBid

Decimal

Attribute

Max CPC

Max CPC for the GenderPerformance report.

CpcBidSource

String

Attribute

Max CPC Source

Max CPC Source for the GenderPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

CpmBid

Decimal

Attribute

Max CPM

Max CPM for the GenderPerformance report.

CpmBidSource

String

Attribute

Max CPM Source

Max CPM Source for the GenderPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

Criteria

String

Attribute

Gender

Gender for the GenderPerformance report.

CriteriaDestinationUrl

String

Attribute

Destination URL

Destination URL for the GenderPerformance report.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the GenderPerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the GenderPerformance report.

FinalAppUrls

String

Attribute

App Final URL

App Final URL for the GenderPerformance report.

FinalMobileUrls

String

Attribute

Mobile Final URL

Mobile Final URL for the GenderPerformance report.

FinalUrls

String

Attribute

Final URL

Final URL for the GenderPerformance report.

Id

Long

Attribute

Criterion ID

Criterion ID for the GenderPerformance report.

IsNegative

String

Attribute

Is Negative

Is Negative for the GenderPerformance report.

The allowed values are TRUE, FALSE.

IsRestrict

String

Attribute

Is Restricting

Is Restricting for the GenderPerformance report.

The allowed values are TRUE, FALSE.

Status

String

Attribute

Gender State

Gender State for the GenderPerformance report.

The allowed values are ENABLED, REMOVED, PAUSED.

TrackingUrlTemplate

String

Attribute

Tracking Template

Tracking Template for the GenderPerformance report.

UrlCustomParameters

String

Attribute

Custom Parameter

Custom Parameter for the GenderPerformance report.

AdNetworkType1

String

Segment

Network

Network for the GenderPerformance report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the GenderPerformance report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the GenderPerformance report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the GenderPerformance report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the GenderPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the GenderPerformance report.

Date

Date

Segment

Day