TopContentPerformance

Retrieves TopContentPerformance report data.

Columns

Name

Type

Behavior

DisplayName

Description

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the TopContentPerformance report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the TopContentPerformance report.

BidModifier

Double

Attribute

Bid Adj

Bid Adj for the TopContentPerformance report.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the TopContentPerformance report.

CampaignName

String

Attribute

Campaign

Campaign for the TopContentPerformance report.

Id

Long

Attribute

Criterion ID

Criterion ID for the TopContentPerformance report.

Date

Date

Segment

Day

Day for the TopContentPerformance report.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the TopContentPerformance report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the TopContentPerformance report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the TopContentPerformance report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the TopContentPerformance report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the TopContentPerformance report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the TopContentPerformance report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the TopContentPerformance report.

AverageCpv

Double

Metric

Avg CPV

Avg CPV for the TopContentPerformance report.

Clicks

Long

Metric

Clicks

Clicks for the TopContentPerformance report.

Cost

Decimal

Metric

Cost

Cost for the TopContentPerformance report.

Ctr

Double

Metric

CTR

CTR for the TopContentPerformance report.

EngagementRate

Double

Metric

Engagement Rate

Engagement Rate for the TopContentPerformance report.

Engagements

Long

Metric

Engagements

Engagements for the TopContentPerformance report.

Impressions

Long

Metric

Impressions

Impressions for the TopContentPerformance report.

InteractionRate

Double

Metric

Interaction Rate

Interaction Rate for the TopContentPerformance report.

Interactions

Long

Metric

Interactions

Interactions for the TopContentPerformance report.

InteractionTypes

String

Metric

Interaction Types

Interaction Types for the TopContentPerformance report.

VideoViewRate

Double

Metric

View Rate

View Rate for the TopContentPerformance report.

VideoViews

Long

Metric

Views

Views for the TopContentPerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name

Type

Description

StartDate

String

Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

EndDate

String

End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.

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