AudiencePerformance

The Audience Performance report includes performance data from interests and remarketing lists for display ads, and remarketing lists for search ads (RLSA), aggregated at the audience level�one row

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name	Type	Behavior	DisplayName	Description
AccountCurrencyCode	String	Attribute	Currency	Currency for the AudiencePerformance report.
AccountDescriptiveName	String	Attribute	Account	Account for the AudiencePerformance report.
AccountTimeZone	String	Attribute	Time Zone	Time Zone for the AudiencePerformance report.
BaseAdGroupId	Long	Attribute	Base Ad Group ID	Base Ad Group ID for the AudiencePerformance report.
BaseCampaignId	Long	Attribute	Base Campaign ID	Base Campaign ID for the AudiencePerformance report.
BiddingStrategyId	Long	Attribute	Bid Strategy ID	Bid Strategy ID for the AudiencePerformance report.
BiddingStrategyName	String	Attribute	Bid Strategy Name	Bid Strategy Name for the AudiencePerformance report.
BiddingStrategyType	String	Attribute	Bid Strategy Type	Bid Strategy Type for the AudiencePerformance report. The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.
BidModifier	Double	Attribute	Bid Adj	Bid Adj for the AudiencePerformance report.
CampaignId	Long	Attribute	Campaign ID	Campaign ID for the AudiencePerformance report.
CampaignName	String	Attribute	Campaign	Campaign for the AudiencePerformance report.
CampaignStatus	String	Attribute	Campaign State	Campaign State for the AudiencePerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
CpcBid	Decimal	Attribute	Max CPC	Max CPC for the AudiencePerformance report.
CpcBidSource	String	Attribute	Max CPC Source	Max CPC Source for the AudiencePerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.
CpmBid	Decimal	Attribute	Max CPM	Max CPM for the AudiencePerformance report.
CpmBidSource	String	Attribute	Max CPM Source	Max CPM Source for the AudiencePerformance report. The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.
Criteria	String	Attribute	Audience	Audience for the AudiencePerformance report.
CriteriaDestinationUrl	String	Attribute	Destination URL	Destination URL for the AudiencePerformance report.
CriterionAttachmentLevel	String	Attribute	Level	Level for the AudiencePerformance report. The allowed values are UNKNOWN, ADGROUP, CAMPAIGN, CUSTOMER.
CustomerDescriptiveName	String	Attribute	Client Name	Client Name for the AudiencePerformance report.
ExternalCustomerId	Long	Attribute	Customer ID	Customer ID for the AudiencePerformance report.
FinalAppUrls	String	Attribute	App Final URL	App Final URL for the AudiencePerformance report.
FinalMobileUrls	String	Attribute	Mobile Final URL	Mobile Final URL for the AudiencePerformance report.
FinalUrls	String	Attribute	Final URL	Final URL for the AudiencePerformance report.
Id	Long	Attribute	Criterion ID	Criterion ID for the AudiencePerformance report.
IsRestrict	String	Attribute	Is Restricting	Is Restricting for the AudiencePerformance report. The allowed values are TRUE, FALSE.
Status	String	Attribute	Audience State	Audience State for the AudiencePerformance report. The allowed values are ENABLED, REMOVED, PAUSED.
TrackingUrlTemplate	String	Attribute	Tracking Template	Tracking Template for the AudiencePerformance report.
UrlCustomParameters	String	Attribute	Custom Parameter	Custom Parameter for the AudiencePerformance report.
UserListName	String	Attribute	User List Name	User List Name for the AudiencePerformance report.
AdGroupId	Long	Segment	Ad Group ID	Ad Group ID for the AudiencePerformance report.
AdGroupName	String	Segment	Ad Group	Ad Group for the AudiencePerformance report.
AdGroupStatus	String	Segment	Ad Group State	Ad Group State for the AudiencePerformance report. The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.
AdNetworkType1	String	Segment	Network	Network for the AudiencePerformance report. The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
AdNetworkType2	String	Segment	Network (with Search Partners)	Network (with Search Partners) for the AudiencePerformance report. The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.
ClickType	String	Segment	Click Type	Click Type for the AudiencePerformance report. The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.
ConversionCategoryName	String	Segment	Conversion Category	Conversion Category for the AudiencePerformance report.
ConversionTrackerId	Long	Segment	Conversion Tracker Id	Conversion Tracker Id for the AudiencePerformance report.
ConversionTypeName	String	Segment	Conversion Name	Conversion Name for the AudiencePerformance report.
Date	Date	Segment	Day	Day for the AudiencePerformance report.
DayOfWeek	String	Segment	Day Of Week	Day Of Week for the AudiencePerformance report. The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.
Device	String	Segment	Device	Device for the AudiencePerformance report. The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.
ExternalConversionSource	String	Segment	Conversion Source	Conversion Source for the AudiencePerformance report. The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.
Month	String	Segment	Month	Month for the AudiencePerformance report.
MonthOfYear	String	Segment	Month Of Year	Month Of Year for the AudiencePerformance report. The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.
Quarter	String	Segment	Quarter	Quarter for the AudiencePerformance report.
Slot	String	Segment	Top Vs Other	Top Vs Other for the AudiencePerformance report. The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.
Week	String	Segment	Week	Week for the AudiencePerformance report.
Year	Integer	Segment	Year	Year for the AudiencePerformance report.
ActiveViewCpm	Decimal	Metric	Active View Avg CPM	Active View Avg CPM for the AudiencePerformance report.
ActiveViewCtr	Double	Metric	Active View Viewable CTR	Active View Viewable CTR for the AudiencePerformance report.
ActiveViewImpressions	Long	Metric	Active View Viewable Impressions	Active View Viewable Impressions for the AudiencePerformance report.
ActiveViewMeasurability	Double	Metric	Active View Measurable Impr Per Impr	Active View Measurable Impr Per Impr for the AudiencePerformance report.
ActiveViewMeasurableCost	Decimal	Metric	Active View Measurable Cost	Active View Measurable Cost for the AudiencePerformance report.
ActiveViewMeasurableImpressions	Long	Metric	Active View Measurable Impr	Active View Measurable Impr for the AudiencePerformance report.
ActiveViewViewability	Double	Metric	Active View Viewable Impr Per Measurable Impr	Active View Viewable Impr Per Measurable Impr for the AudiencePerformance report.
AllConversionRate	Double	Metric	All Conv Rate	All Conv Rate for the AudiencePerformance report.
AllConversions	Double	Metric	All Conv	All Conv for the AudiencePerformance report.
AllConversionValue	Double	Metric	All Conv Value	All Conv Value for the AudiencePerformance report.
AverageCost	Decimal	Metric	Avg Cost	Avg Cost for the AudiencePerformance report.
AverageCpc	Decimal	Metric	Avg CPC	Avg CPC for the AudiencePerformance report.
AverageCpe	Double	Metric	Avg CPE	Avg CPE for the AudiencePerformance report.
AverageCpm	Decimal	Metric	Avg CPM	Avg CPM for the AudiencePerformance report.
AverageCpv	Double	Metric	Avg CPV	Avg CPV for the AudiencePerformance report.
AveragePosition	Double	Metric	Avg Position	Avg Position for the AudiencePerformance report.
Clicks	Long	Metric	Clicks	Clicks for the AudiencePerformance report.
ConversionRate	Double	Metric	Conv Rate	Conv Rate for the AudiencePerformance report.
Conversions	Double	Metric	Conversions	Conversions for the AudiencePerformance report.
ConversionValue	Double	Metric	Total Conv Value	Total Conv Value for the AudiencePerformance report.
Cost	Decimal	Metric	Cost	Cost for the AudiencePerformance report.
CostPerAllConversion	Decimal	Metric	Cost Per All Conv	Cost Per All Conv for the AudiencePerformance report.
CostPerConversion	Decimal	Metric	Cost Per Conv	Cost Per Conv for the AudiencePerformance report.
CrossDeviceConversions	Double	Metric	Cross-device Conv	Cross-device Conv for the AudiencePerformance report.
Ctr	Double	Metric	CTR	CTR for the AudiencePerformance report.
EngagementRate	Double	Metric	Engagement Rate	Engagement Rate for the AudiencePerformance report.
Engagements	Long	Metric	Engagements	Engagements for the AudiencePerformance report.
GmailForwards	Long	Metric	Gmail Forwards	Gmail Forwards for the AudiencePerformance report.
GmailSaves	Long	Metric	Gmail Saves	Gmail Saves for the AudiencePerformance report.
GmailSecondaryClicks	Long	Metric	Gmail Clicks To Website	Gmail Clicks To Website for the AudiencePerformance report.
Impressions	Long	Metric	Impressions	Impressions for the AudiencePerformance report.
InteractionRate	Double	Metric	Interaction Rate	Interaction Rate for the AudiencePerformance report.
Interactions	Long	Metric	Interactions	Interactions for the AudiencePerformance report.
InteractionTypes	String	Metric	Interaction Types	Interaction Types for the AudiencePerformance report.
ValuePerAllConversion	Double	Metric	Value Per All Conv	Value Per All Conv for the AudiencePerformance report.
ValuePerConversion	Double	Metric	Value Per Conv	Value Per Conv for the AudiencePerformance report.
VideoQuartile100Rate	Double	Metric	Video Played To 100Percent	Video Played To 100Percent for the AudiencePerformance report.
VideoQuartile25Rate	Double	Metric	Video Played To 25Percent	Video Played To 25Percent for the AudiencePerformance report.
VideoQuartile50Rate	Double	Metric	Video Played To 50Percent	Video Played To 50Percent for the AudiencePerformance report.
VideoQuartile75Rate	Double	Metric	Video Played To 75Percent	Video Played To 75Percent for the AudiencePerformance report.
VideoViewRate	Double	Metric	View Rate	View Rate for the AudiencePerformance report.
VideoViews	Long	Metric	Views	Views for the AudiencePerformance report.
ViewThroughConversions	Long	Metric	View-through Conv	View-through Conv for the AudiencePerformance report.

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
StartDate	String	Start date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.
EndDate	String	End date for fetching AdWords data. Both StartDate and EndDate must be set to specify a custom date range. The default range in the last seven days.