AudiencePerformance

The Audience Performance report includes performance data from interests and remarketing lists for display ads, and remarketing lists for search ads (RLSA), aggregated at the audience level�one row

Table Specific Information

Select

Google AdWords does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the AdWords console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the AdWords API.

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the AudiencePerformance report.

AccountDescriptiveName

String

Attribute

Account

Account for the AudiencePerformance report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the AudiencePerformance report.

BaseAdGroupId

Long

Attribute

Base Ad Group ID

Base Ad Group ID for the AudiencePerformance report.

BaseCampaignId

Long

Attribute

Base Campaign ID

Base Campaign ID for the AudiencePerformance report.

BiddingStrategyId

Long

Attribute

Bid Strategy ID

Bid Strategy ID for the AudiencePerformance report.

BiddingStrategyName

String

Attribute

Bid Strategy Name

Bid Strategy Name for the AudiencePerformance report.

BiddingStrategyType

String

Attribute

Bid Strategy Type

Bid Strategy Type for the AudiencePerformance report.

The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.

BidModifier

Double

Attribute

Bid Adj

Bid Adj for the AudiencePerformance report.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the AudiencePerformance report.

CampaignName

String

Attribute

Campaign

Campaign for the AudiencePerformance report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the AudiencePerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CpcBid

Decimal

Attribute

Max CPC

Max CPC for the AudiencePerformance report.

CpcBidSource

String

Attribute

Max CPC Source

Max CPC Source for the AudiencePerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

CpmBid

Decimal

Attribute

Max CPM

Max CPM for the AudiencePerformance report.

CpmBidSource

String

Attribute

Max CPM Source

Max CPM Source for the AudiencePerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

Criteria

String

Attribute

Audience

Audience for the AudiencePerformance report.

CriteriaDestinationUrl

String

Attribute

Destination URL

Destination URL for the AudiencePerformance report.

CriterionAttachmentLevel

String

Attribute

Level

Level for the AudiencePerformance report.

The allowed values are UNKNOWN, ADGROUP, CAMPAIGN, CUSTOMER.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the AudiencePerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the AudiencePerformance report.

FinalAppUrls

String

Attribute

App Final URL

App Final URL for the AudiencePerformance report.

FinalMobileUrls

String

Attribute

Mobile Final URL

Mobile Final URL for the AudiencePerformance report.

FinalUrls

String

Attribute

Final URL

Final URL for the AudiencePerformance report.

Id

Long

Attribute

Criterion ID

Criterion ID for the AudiencePerformance report.

IsRestrict

String

Attribute

Is Restricting

Is Restricting for the AudiencePerformance report.

The allowed values are TRUE, FALSE.

Status

String

Attribute

Audience State

Audience State for the AudiencePerformance report.

The allowed values are ENABLED, REMOVED, PAUSED.

TrackingUrlTemplate

String

Attribute

Tracking Template

Tracking Template for the AudiencePerformance report.

UrlCustomParameters

String

Attribute

Custom Parameter

Custom Parameter for the AudiencePerformance report.

UserListName

String

Attribute

User List Name

User List Name for the AudiencePerformance report.

AdGroupId

Long

Segment

Ad Group ID

Ad Group ID for the AudiencePerformance report.

AdGroupName

String

Segment

Ad Group

Ad Group for the AudiencePerformance report.

AdGroupStatus

String

Segment

Ad Group State

Ad Group State for the AudiencePerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

AdNetworkType1

String

Segment

Network

Network for the AudiencePerformance report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the AudiencePerformance report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the AudiencePerformance report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the AudiencePerformance report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the AudiencePerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the AudiencePerformance report.

Date

Date

Segment

Day

Day for the AudiencePerformance report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the AudiencePerformance report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the AudiencePerformance report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the AudiencePerformance report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

Month

String

Segment

Month

Month for the AudiencePerformance report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the AudiencePerformance report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the AudiencePerformance report.

Slot

String

Segment

Top Vs Other

Top Vs Other for the AudiencePerformance report.

The allowed values are SEARCHRHS, SEARCHTOP, SEARCHOTHER, CONTENT, AFSTOP, AFSOTHER, MIXED, UNKNOWN.

Week

String

Segment

Week

Week for the AudiencePerformance report.

Year

Integer

Segment

Year

Year for the AudiencePerformance report.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the AudiencePerformance report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the AudiencePerformance report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the AudiencePerformance report.

ActiveViewMeasurability

Double

Metric

Active View Measurable Impr Per Impr

Active View Measurable Impr Per Impr for the AudiencePerformance report.

ActiveViewMeasurableCost

Decimal

Metric

Active View Measurable Cost

Active View Measurable Cost for the AudiencePerformance report.

ActiveViewMeasurableImpressions

Long

Metric

Active View Measurable Impr

Active View Measurable Impr for the AudiencePerformance report.

ActiveViewViewability

Double

Metric

Active View Viewable Impr Per Measurable Impr

Active View Viewable Impr Per Measurable Impr for the AudiencePerformance report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the AudiencePerformance report.

AllConversions

Double

Metric

All Conv

All Conv for the AudiencePerformance report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the AudiencePerformance report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the AudiencePerformance report.

AverageCpc

Decimal