Campaigns

Columns

Name

Type

Select requirement

Metric

Aggregate

Description

Id [KEY]

Long

The unique Bing Ads identifier of the campaign.

AccountId

String

The unique Bing Ads identifier of the account associated with this campaign.

Name

String

The name of the campaign. The name must be unique among all active or paused campaigns within the account.

Status

String

The status of the campaign.

The allowed values are Active, Paused.

CampaignType

String

The campaign type determines whether the campaign is an Audience, Dynamic Search Ads, Search, Shopping or Search & Content campaign.

The allowed values are Search, Shopping, DynamicSearchAds, Audience.

SubType

String

The campaign sub type. This element is only applicable for campaigns of type Shopping, and will be nil for all other campaign types.

BiddingSchemeType

String

The bid strategy type for how you want to manage your bids.

The allowed values are EnhancedCpc, InheritFromParent, ManualCpc, MaxClicks, MaxConversions, TargetCpa.

BudgetType

String

The budget type determines how the budget is spent.

The allowed values are DailyBudgetAccelerated, DailyBudgetStandard.

DailyBudget

Double

The amount to spend daily on the campaign. You must set the daily budget amount if BudgetId is not set.

ExperimentId

Long

The system generated identifier of the Experiment.

TimeZone

String

The time zone where the campaign operates.

TrackingUrlTemplate

String

The tracking template to use as a default for all URLs in your campaign.

UrlCustomParameters

String

Your custom collection of key and value parameters for URL tracking.

BudgetId

Long

The unique Bing Ads identifier of the Budget that this campaign shares with other campaigns in the account.

AudienceAdsBidAdjustment

Integer

The percent amount by which to adjust your bid for audience ads above or below the base ad group or keyword bid.

Languages

String

The languages of the ads and keywords in the campaign.

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