ConversionAction
A conversion action.
Table Specific Information
Select
Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.
To use the nondefault fields, explicitly select them in your query.
Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.
Columns
Name | Type | Behavior | Description |
ConversionActionAppId | String | Attribute | AppId column for table ConversionAction |
ConversionActionAttributionModelSettingsAttributionModel | String | Attribute | AttributionModelSettingsAttributionModel column for table ConversionAction |
ConversionActionAttributionModelSettingsDataDrivenModelStatus | String | Attribute | AttributionModelSettingsDataDrivenModelStatus column for table ConversionAction |
ConversionActionCategory | String | Attribute | Category column for table ConversionAction |
ConversionActionClickThroughLookbackWindowDays | Long | Attribute | ClickThroughLookbackWindowDays column for table ConversionAction |
ConversionActionCountingType | String | Attribute | CountingType column for table ConversionAction |
ConversionActionFirebaseSettingsEventName | String | Attribute | FirebaseSettingsEventName column for table ConversionAction |
ConversionActionFirebaseSettingsProjectId | String | Attribute | FirebaseSettingsProjectId column for table ConversionAction |
ConversionActionId | Long | Attribute | Id column for table ConversionAction |
ConversionActionIncludeInConversionsMetric | Bool | Attribute | IncludeInConversionsMetric column for table ConversionAction |
ConversionActionMobileAppVendor | String | Attribute | MobileAppVendor column for table ConversionAction |
ConversionActionName | String | Attribute | Name column for table ConversionAction |
ConversionActionOwnerCustomer | String | Attribute | OwnerCustomer column for table ConversionAction |
ConversionActionPhoneCallDurationSeconds | Long | Attribute | PhoneCallDurationSeconds column for table ConversionAction |
ConversionActionResourceName | String | Attribute | ResourceName column for table ConversionAction |
ConversionActionStatus | String | Attribute | Status column for table ConversionAction |
ConversionActionTagSnippets | String | Attribute | TagSnippets column for table ConversionAction |
ConversionActionThirdPartyAppAnalyticsSettingsEventName | String | Attribute | ThirdPartyAppAnalyticsSettingsEventName column for table ConversionAction |
ConversionActionThirdPartyAppAnalyticsSettingsProviderName | String | Attribute | ThirdPartyAppAnalyticsSettingsProviderName column for table ConversionAction |
ConversionActionType | String | Attribute | Type column for table ConversionAction |
ConversionActionValueSettingsAlwaysUseDefaultValue | Bool | Attribute | ValueSettingsAlwaysUseDefaultValue column for table ConversionAction |
ConversionActionValueSettingsDefaultCurrencyCode | String | Attribute | ValueSettingsDefaultCurrencyCode column for table ConversionAction |
ConversionActionValueSettingsDefaultValue | Double | Attribute | ValueSettingsDefaultValue column for table ConversionAction |
ConversionActionViewThroughLookbackWindowDays | Long | Attribute | ViewThroughLookbackWindowDays column for table ConversionAction |
CustomerId | Long | Attribute | ClientCustomerId column for table ConversionAction |
ConversionLastConversionDate | Date | Metric | ConversionLastConversionDate column for table Metrics |
ConversionLastReceivedRequestDateTime | Date | Metric | ConversionLastReceivedRequestDateTime column for table Metrics |
Pseudo-Columns
Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.
Name | Type | Description |
ManagerId | Long | Id of the manager account on behalf of which you are requesting customer data. |
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