ConversionAction

A conversion action.

Table Specific Information

Select

Google Ads does not allow every column to be selected in a single query as some data will conflict if selected together. Therefore, when issuing a query that selects all columns, only the default metrics, segments, and attributes will be returned. In general, these defaults are the same fields that are exposed through the Ads console.

To use the nondefault fields, explicitly select them in your query.

Filters can also be used in the WHERE clause. The supported operators are the =, !=, >, >=, <, <=, LIKE, NOT LIKE, IN, and NOT IN operators. All filters must be joined by the AND keyword as OR is not supported by the Ads API.

Columns

Name	Type	Behavior	Description
ConversionActionAppId	String	Attribute	AppId column for table ConversionAction
ConversionActionAttributionModelSettingsAttributionModel	String	Attribute	AttributionModelSettingsAttributionModel column for table ConversionAction
ConversionActionAttributionModelSettingsDataDrivenModelStatus	String	Attribute	AttributionModelSettingsDataDrivenModelStatus column for table ConversionAction
ConversionActionCategory	String	Attribute	Category column for table ConversionAction
ConversionActionClickThroughLookbackWindowDays	Long	Attribute	ClickThroughLookbackWindowDays column for table ConversionAction
ConversionActionCountingType	String	Attribute	CountingType column for table ConversionAction
ConversionActionFirebaseSettingsEventName	String	Attribute	FirebaseSettingsEventName column for table ConversionAction
ConversionActionFirebaseSettingsProjectId	String	Attribute	FirebaseSettingsProjectId column for table ConversionAction
ConversionActionId	Long	Attribute	Id column for table ConversionAction
ConversionActionIncludeInConversionsMetric	Bool	Attribute	IncludeInConversionsMetric column for table ConversionAction
ConversionActionMobileAppVendor	String	Attribute	MobileAppVendor column for table ConversionAction
ConversionActionName	String	Attribute	Name column for table ConversionAction
ConversionActionOwnerCustomer	String	Attribute	OwnerCustomer column for table ConversionAction
ConversionActionPhoneCallDurationSeconds	Long	Attribute	PhoneCallDurationSeconds column for table ConversionAction
ConversionActionResourceName	String	Attribute	ResourceName column for table ConversionAction
ConversionActionStatus	String	Attribute	Status column for table ConversionAction
ConversionActionTagSnippets	String	Attribute	TagSnippets column for table ConversionAction
ConversionActionThirdPartyAppAnalyticsSettingsEventName	String	Attribute	ThirdPartyAppAnalyticsSettingsEventName column for table ConversionAction
ConversionActionThirdPartyAppAnalyticsSettingsProviderName	String	Attribute	ThirdPartyAppAnalyticsSettingsProviderName column for table ConversionAction
ConversionActionType	String	Attribute	Type column for table ConversionAction
ConversionActionValueSettingsAlwaysUseDefaultValue	Bool	Attribute	ValueSettingsAlwaysUseDefaultValue column for table ConversionAction
ConversionActionValueSettingsDefaultCurrencyCode	String	Attribute	ValueSettingsDefaultCurrencyCode column for table ConversionAction
ConversionActionValueSettingsDefaultValue	Double	Attribute	ValueSettingsDefaultValue column for table ConversionAction
ConversionActionViewThroughLookbackWindowDays	Long	Attribute	ViewThroughLookbackWindowDays column for table ConversionAction
CustomerId	Long	Attribute	ClientCustomerId column for table ConversionAction
ConversionLastConversionDate	Date	Metric	ConversionLastConversionDate column for table Metrics
ConversionLastReceivedRequestDateTime	Date	Metric	ConversionLastReceivedRequestDateTime column for table Metrics

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ManagerId	Long	Id of the manager account on behalf of which you are requesting customer data.