StandardReport

Columns

Name	Type	Dimension	Description
ActiveViewCustomMetricId	Long	True
ActiveViewCustomMetricName	String	True
Activity	String	True
ActivityGroup	String	True
ActivityGroupId	Long	True
ActivityId	Long	True
Ad	String	True
AdId	Long	True
AdStatus	String	True
AdType	String	True
Advertiser	String	True
AdvertiserGroup	String	True
AdvertiserId	Long	True
App	String	True
AppId	String	True
Asset	String	True
AssetCategory	String	True
AssetId	Long	True
AssetOrientation	String	True
AttributedEventConnectionType	String	True
AttributedEventEnvironment	String	True
AudienceTargeted	String	True
BrowserPlatform	String	True
Campaign	String	True
CampaignEndDate	String	True
CampaignExternalId	String	True
CampaignId	Long	True
CampaignStartDate	String	True
City	String	True
ClickThroughUrl	String	True
CompanionCreative	String	True
CompanionCreativeId	Long	True
CompanionCreativeSize	String	True
ConnectionType	String	True
ContentCategory	String	True
ContentClassification	String	True
Country	String	True
Creative	String	True
CreativeEndDate	String	True
CreativeField1	String	True
CreativeField2	String	True
CreativeField3	String	True
CreativeField4	String	True
CreativeField5	String	True
CreativeField6	String	True
CreativeField7	String	True
CreativeField8	String	True
CreativeField9	String	True
CreativeField10	String	True
CreativeField11	String	True
CreativeField12	String	True
CreativeGroup1	String	True
CreativeGroup2	String	True
CreativeId	Long	True
CreativeSize	String	True
CreativeStartDate	String	True
CreativeType	String	True
CreativeVersion	String	True
Date	String	True
DbmAdvertiser	String	True
DbmAdvertiserId	Long	True
DbmCreative	String	True
DbmCreativeId	Long	True
DbmInsertionOrder	String	True
DbmInsertionOrderId	Long	True
DbmLineItem	String	True
DbmLineItemId	Long	True
DbmPartner	String	True
DbmPartnerId	Long	True
DbmSite	String	True
DbmSiteId	Long	True
DigitalContentLabel	String	True
DmaRegion	String	True
Domain	String	True
DynamicElement	String	True
DynamicElement1Field1Value	String	True
DynamicElement1Field2Value	String	True
DynamicElement1Field3Value	String	True
DynamicElement1Field4Value	String	True
DynamicElement1Field5Value	String	True
DynamicElement1Field6Value	String	True
DynamicElement2Field1Value	String	True
DynamicElement2Field2Value	String	True
DynamicElement2Field3Value	String	True
DynamicElement2Field4Value	String	True
DynamicElement2Field5Value	String	True
DynamicElement2Field6Value	String	True
DynamicElement3Field1Value	String	True
DynamicElement3Field2Value	String	True
DynamicElement3Field3Value	String	True
DynamicElement3Field4Value	String	True
DynamicElement3Field5Value	String	True
DynamicElement3Field6Value	String	True
DynamicElement4Field1Value	String	True
DynamicElement4Field2Value	String	True
DynamicElement4Field3Value	String	True
DynamicElement4Field4Value	String	True
DynamicElement4Field5Value	String	True
DynamicElement4Field6Value	String	True
DynamicElement5Field1Value	String	True
DynamicElement5Field2Value	String	True
DynamicElement5Field3Value	String	True
DynamicElement5Field4Value	String	True
DynamicElement5Field5Value	String	True
DynamicElement5Field6Value	String	True
DynamicElement6Field1Value	String	True
DynamicElement6Field2Value	String	True
DynamicElement6Field3Value	String	True
DynamicElement6Field4Value	String	True
DynamicElement6Field5Value	String	True
DynamicElement6Field6Value	String	True
DynamicElement7Field1Value	String	True
DynamicElement7Field2Value	String	True
DynamicElement7Field3Value	String	True
DynamicElement7Field4Value	String	True
DynamicElement7Field5Value	String	True
DynamicElement7Field6Value	String	True
DynamicElement8Field1Value	String	True
DynamicElement8Field2Value	String	True
DynamicElement8Field3Value	String	True
DynamicElement8Field4Value	String	True
DynamicElement8Field5Value	String	True
DynamicElement8Field6Value	String	True
DynamicElement9Field1Value	String	True
DynamicElement9Field2Value	String	True
DynamicElement9Field3Value	String	True
DynamicElement9Field4Value	String	True
DynamicElement9Field5Value	String	True
DynamicElement9Field6Value	String	True
DynamicElement10Field1Value	String	True
DynamicElement10Field2Value	String	True
DynamicElement10Field3Value	String	True
DynamicElement10Field4Value	String	True
DynamicElement10Field5Value	String	True
DynamicElement10Field6Value	String	True
DynamicElement11Field1Value	String	True
DynamicElement11Field2Value	String	True
DynamicElement11Field3Value	String	True
DynamicElement11Field4Value	String	True
DynamicElement11Field5Value	String	True
DynamicElement11Field6Value	String	True
DynamicElement12Field1Value	String	True
DynamicElement12Field2Value	String	True
DynamicElement12Field3Value	String	True
DynamicElement12Field4Value	String	True
DynamicElement12Field6Value	String	True
DynamicElement13Field1Value	String	True
DynamicElement13Field2Value	String	True
DynamicElement13Field4Value	String	True
DynamicElement13Field5Value	String	True
DynamicElement13Field6Value	String	True
DynamicElement14Field1Value	String	True
DynamicElement14Field2Value	String	True
DynamicElement14Field3Value	String	True
DynamicElement14Field4Value	String	True
DynamicElement14Field5Value	String	True
DynamicElement14Field6Value	String	True
DynamicElement15Field1Value	String	True
DynamicElement15Field2Value	String	True
DynamicElement15Field3Value	String	True
DynamicElement15Field4Value	String	True
DynamicElement15Field5Value	String	True
DynamicElement15Field6Value	String	True
DynamicElement16Field1Value	String	True
DynamicElement16Field2Value	String	True
DynamicElement16Field3Value	String	True
DynamicElement16Field4Value	String	True
DynamicElement16Field5Value	String	True
DynamicElement16Field6Value	String	True
DynamicElement17Field1Value	String	True
DynamicElement17Field2Value	String	True
DynamicElement17Field3Value	String	True
DynamicElement17Field4Value	String	True
DynamicElement17Field5Value	String	True
DynamicElement17Field6Value	String	True
DynamicElement18Field1Value	String	True
DynamicElement18Field2Value	String	True
DynamicElement18Field3Value	String	True
DynamicElement18Field4Value	String	True
DynamicElement18Field5Value	String	True
DynamicElement18Field6Value	String	True
DynamicElement19Field1Value	String	True
DynamicElement19Field2Value	String	True
DynamicElement19Field3Value	String	True
DynamicElement19Field4Value	String	True
DynamicElement19Field5Value	String	True
DynamicElement19Field6Value	String	True
DynamicElement20Field1Value	String	True
DynamicElement20Field2Value	String	True
DynamicElement20Field3Value	String	True
DynamicElement20Field4Value	String	True
DynamicElement20Field5Value	String	True
DynamicElement20Field6Value	String	True
DynamicElementValue	String	True
DynamicElementValueId	String	True
DynamicFieldValue1	String	True
DynamicFieldValue2	String	True
DynamicFieldValue3	String	True
DynamicFieldValue4	String	True
DynamicFieldValue5	String	True
DynamicFieldValue6	String	True
DynamicProfile	String	True
DynamicProfileId	Long	True
Environment	String	True
EventPlatformType	String	True
ExitUrl	String	True
Feed1	String	True
Feed1ReportingLabel	String	True
Feed1UniqueId	String	True
Feed2	String	True
Feed2ReportingLabel	String	True
Feed2UniqueId	String	True
Feed3	String	True
Feed3ReportingLabel	String	True
Feed3UniqueId	String	True
Feed4	String	True
Feed4ReportingLabel	String	True
Feed4UniqueId	String	True
Feed5	String	True
Feed5ReportingLabel	String	True
Feed5UniqueId	String	True
Feed6	String	True
Feed6UniqueId	String	True
Feed7	String	True
Feed7UniqueId	String	True
Feed8	String	True
Feed8UniqueId	String	True
Feed9	String	True
Feed9UniqueId	String	True
Feed10	String	True
Feed10UniqueId	String	True
Feed11	String	True
Feed11UniqueId	String	True
Feed12	String	True
Feed12UniqueId	String	True
Feed13	String	True
Feed13UniqueId	String	True
Feed14	String	True
Feed14UniqueId	String	True
Feed15	String	True
Feed15UniqueId	String	True
Feed16	String	True
Feed16UniqueId	String	True
Feed17	String	True
Feed17UniqueId	String	True
Feed18	String	True
Feed18UniqueId	String	True
Feed19	String	True
Feed19UniqueId	String	True
Feed20	String	True
Feed20UniqueId	String	True
FlightBookedCost	String	True
FlightBookedRate	String	True
FlightBookedUnits	String	True
FlightEndDate	String	True
FlightStartDate	String	True
FloodlightConfigId	Long	True
Hour	String	True
Keyword	String	True
LandingPageUrl	String	True
MeasurementSource	String	True
MobileCarrier	String	True
Month	String	True
NaturalSearchEngineCountry	String	True
NaturalSearchEngineProperty	String	True
NaturalSearchLandingPage	String	True
NaturalSearchLandingPageQueryString	String	True
NaturalSearchProcessedLandingPage	String	True
NaturalSearchProcessedLandingPageQueryString	String	True
NaturalSearchQuery	String	True
OperatingSystem	String	True
OperatingSystemVersion	String	True
PackageRoadblock	String	True
PackageRoadblockId	Long	True
PackageRoadblockStrategy	String	True
PackageRoadblockTotalBookedUnits	String	True
PaidSearchAd	String	True
PaidSearchAdGroup	String	True
PaidSearchAdGroupId	Long	True
PaidSearchAdId	Long	True
PaidSearchAdvertiser	String	True
PaidSearchAdvertiserId	Long	True
PaidSearchAgency	String	True
PaidSearchAgencyId	Long	True
PaidSearchBidStrategy	String	True
PaidSearchBidStrategyId	Long	True
PaidSearchCampaign	String	True
PaidSearchCampaignId	Long	True
PaidSearchEngineAccount	String	True
PaidSearchEngineAccountCategory	String	True
PaidSearchEngineAccountId	Long	True
PaidSearchExternalAdGroupId	Long	True
PaidSearchExternalAdId	Long	True
PaidSearchExternalCampaignId	Long	True
PaidSearchExternalKeywordId	Long	True
PaidSearchKeyword	String	True
PaidSearchKeywordId	Long	True
PaidSearchLandingPageUrl	String	True
PaidSearchLegacyKeywordId	Long	True
PaidSearchMatchType	String	True
PaymentSource	String	True
Placement	String	True
PlacementCompatibility	String	True
PlacementCostStructure	String	True
PlacementEndDate	String	True
PlacementExternalId	String	True
PlacementId	Long	True
PlacementRate	String	True
PlacementSize	String	True
PlacementStartDate	String	True
PlacementStrategy	String	True
PlacementTagType	String	True
PlacementTotalBookedUnits	String	True
PlacementTotalPlannedMediaCost	String	True
PlatformType	String	True
PlaybackMethod	String	True
RenderingId	Long	True
RichMediaCustomVariable	String	True
RichMediaEvent	String	True
RichMediaVideo4asaId	String	True
RichMediaVideoLength	String	True
ServedPixelDensity	String	True
Site	String	True
SiteDirectory	String	True
SiteDirectoryId	Long	True
SiteId	Long	True
SiteKeyname	String	True
State	String	True
TwitterCampaignId	Long	True
TwitterCreativeId	Long	True
TwitterCreativeMediaId	Long	True
TwitterCreativeType	String	True
TwitterImpressionType	String	True
TwitterLineItemId	Long	True
TwitterPlacementType	String	True
UserList	String	True
UserListCurrentSize	String	True
UserListDescription	String	True
UserListId	Long	True
UserListMembershipLifeSpan	String	True
VerificationVideoPlayerSize	String	True
VerificationVideoProminenceScoreDimension	String	True
Week	String	True
ZipCode	Long	True
ActiveViewAverageViewableTimeSecond	Double	False
ActiveViewCustomMetricMeasurableImpressions	Long	False
ActiveViewCustomMetricViewableImpressions	Long	False
ActiveViewCustomMetricViewableRate	Double	False
ActiveViewEligibleImpressions	Long	False
ActiveViewGroupmMeasurableImpressions	Long	False
ActiveViewGroupmTrvMeasurableImpressions	Long	False
ActiveViewGroupmTrvViewableImpressions	Long	False
ActiveViewGroupmViewableImpressions	Long	False
ActiveViewImpressionDistributionNotMeasurable	Double	False
ActiveViewImpressionDistributionNotViewable	Double	False
ActiveViewImpressionDistributionViewable	Double	False
ActiveViewImpressionsAudibleAndVisibleAtCompletion	Long	False
ActiveViewImpressionsVisible10Seconds	Long	False
ActiveViewMeasurableImpressions	Long	False
ActiveViewNotMeasurableImpressions	Long	False
ActiveViewNotViewableImpressions	Long	False
ActiveViewPercentAudibleAndVisibleAtCompletion	Double	False
ActiveViewPercentAudibleAndVisibleAtFirstQuartile	Double	False
ActiveViewPercentAudibleAndVisibleAtMidpoint	Double	False
ActiveViewPercentAudibleAndVisibleAtStart	Double	False
ActiveViewPercentAudibleAndVisibleAtThirdQuartile	Double	False
ActiveViewPercentAudibleImpressions	Double	False
ActiveViewPercentBackground	Double	False
ActiveViewPercentFullscreen	Double	False
ActiveViewPercentImpressionsAudibleAndFullyOnscreen	Double	False
ActiveViewPercentImpressionsAudibleAndFullyOnscreenForHalfDuration	Double	False
ActiveViewPercentImpressionsAudibleAndVisibleAtCompletion	Double	False
ActiveViewPercentImpressionsAudibleAndVisibleAtFirstQuartile	Double	False
ActiveViewPercentImpressionsAudibleAndVisibleAtMidpoint	Double	False
ActiveViewPercentImpressionsAudibleAndVisibleAtThirdQuartile	Double	False
ActiveViewPercentImpressionsVisibleAtCompletion	Double	False
ActiveViewPercentImpressionsVisibleAtFirstQuartile	Double	False
ActiveViewPercentImpressionsVisibleAtMidpoint	Double	False
ActiveViewPercentImpressionsVisibleAtThirdQuartile	Double	False
ActiveViewPercentPlayTimeAudible	Double	False
ActiveViewPercentPlayTimeAudibleAndVisible	Double	False
ActiveViewPercentPlayTimeVisible	Double	False
ActiveViewPercentVisible10Seconds	Double	False
ActiveViewPercentVisibleAtCompletion	Double	False
ActiveViewPercentVisibleAtFirstQuartile	Double	False
ActiveViewPercentVisibleAtMidpoint	Double	False
ActiveViewPercentVisibleAtStart	Double	False
ActiveViewPercentVisibleAtThirdQuartile	Double	False
ActiveViewPercentageMeasurableImpressions	Double	False
ActiveViewPercentageViewableImpressions	Double	False
ActiveViewViewableImpressions	Long	False
ActivityClickThroughConversions	Double	False
ActivityClickThroughRevenue	Double	False
ActivityDeliveryStatus	Double	False
ActivityPerClick	Double	False
ActivityPerThousandImpressions	Double	False
ActivityViewThroughConversions	Double	False
ActivityViewThroughRevenue	Double	False
AudioCompanionClicks	Long	False
AudioCompanionImpressions	Long	False
BookedActivities	Double	False
BookedClicks	Double	False
BookedImpressions	Double	False
BookedViewableImpressions	Double	False
ClickDeliveryStatus	Double	False
ClickRate	Double	False
Clicks	Long	False
CostPerActivity	Double	False
CostPerClick	Double	False
CostPerRevenue	Double	False
CrossDeviceClickThroughConversionQuantity	Long	False
CrossDeviceClickThroughConversionRevenue	Double	False
CrossDeviceClickThroughConversions	Long	False
CrossDeviceTotalConversionQuantity	Long	False
CrossDeviceTotalConversionRevenue	Double	False
CrossDeviceTotalConversions	Long	False
CrossDeviceViewThroughConversionQuantity	Long	False
CrossDeviceViewThroughConversionRevenue	Double	False
CrossDeviceViewThroughConversions	Long	False
DbmCost	Double	False
DbmCostUsd	Double	False
DownloadedImpressions	Long	False
DynamicElementClickRate	Double	False
DynamicElementClickThroughConversions	Long	False
DynamicElementClicks	Long	False
DynamicElementImpressions	Long	False
DynamicElementTotalConversions	Long	False
DynamicElementViewThroughConversions	Long	False
EffectiveCpm	Double	False
GeneralInvalidTrafficActiveViewEligibleImpressions	Long	False
GeneralInvalidTrafficActiveViewMeasurableImpressions	Long	False
GeneralInvalidTrafficActiveViewViewableImpressions	Long	False
GeneralInvalidTrafficClicks	Long	False
GeneralInvalidTrafficImpressions	Long	False
ImpressionDeliveryStatus	Double	False
Impressions	Long	False
InvalidActiveViewEligibleImpressions	Long	False
InvalidActiveViewMeasurableImpressions	Long	False
InvalidActiveViewViewableImpressions	Long	False
InvalidClicks	Long	False
InvalidImpressions	Long	False
MediaCost	Double	False
NaturalSearchActions	Double	False
NaturalSearchClicks	Long	False
NaturalSearchRevenue	Double	False
NaturalSearchTransactions	Double	False
PaidSearchActionConversionPercentage	Double	False
PaidSearchActions	Double	False
PaidSearchAverageCostPerAction	Double	False
PaidSearchAverageCostPerTransaction	Double	False
PaidSearchAverageDfaTransactionAmount	Double	False
PaidSearchAveragePosition	Double	False
PaidSearchClickRate	Double	False
PaidSearchClicks	Long	False
PaidSearchCost	Double	False
PaidSearchImpressions	Long	False
PaidSearchRevenue	Double	False
PaidSearchSpendPerTransactionRevenue	Double	False
PaidSearchTransactionConversionPercentage	Double	False
PaidSearchTransactionRevenuePerSpend	Double	False
PaidSearchTransactions	Double	False
PaidSearchVisits	Long	False
PercentInvalidClicks	Double	False
PercentInvalidImpressions	Double	False
PlannedMediaCost	Double	False
RevenuePerClick	Double	False
RevenuePerThousandImpressions	Double	False
RichMediaAudioCompletions	Long	False
RichMediaAudioFirstQuartileCompletes	Long	False
RichMediaAudioMidpoints	Long	False
RichMediaAudioMutes	Long	False
RichMediaAudioPauses	Long	False
RichMediaAudioPlays	Long	False
RichMediaAudioReplays	Long	False
RichMediaAudioThirdQuartileCompletes	Long	False
RichMediaAudioUnmutes	Long	False
RichMediaAverageDisplayTime	Double	False
RichMediaAverageExpansionTime	Double	False
RichMediaAverageFullScreenViewTime	Double	False
RichMediaAverageInteractionTime	Double	False
RichMediaAverageVideoViewTime	Double	False
RichMediaBackupImages	Long	False
RichMediaClickRate	Double	False
RichMediaClicks	Long	False
RichMediaCodeServes	Long	False
RichMediaCustomAverageTime	Double	False
RichMediaCustomCounters	Long	False
RichMediaCustomExits	Long	False
RichMediaCustomTimers	Long	False
RichMediaCustomVariableCount1	Long	False
RichMediaCustomVariableCount2	Long	False
RichMediaDisplayTime	Long	False
RichMediaEngagements	Long	False
RichMediaEventCounters	Long	False
RichMediaEventTimers	Double	False
RichMediaExpansionTime	Long	False
RichMediaExpansions	Long	False
RichMediaFullScreenImpressions	Long	False
RichMediaFullScreenVideoCompletes	Long	False
RichMediaFullScreenVideoPlays	Long	False
RichMediaHtml5Impressions	Long	False
RichMediaImpressions	Long	False
RichMediaInteractionRate	Double	False
RichMediaInteractionTime	Long	False
RichMediaInteractions	Long	False
RichMediaInteractiveImpressions	Long	False
RichMediaManualCloses	Long	False
RichMediaScrolls	Long	False
RichMediaTrueViewViews	Long	False
RichMediaVideoCompanionClicks	Long	False
RichMediaVideoCompletions	Long	False
RichMediaVideoFirstQuartileCompletes	Long	False
RichMediaVideoFullScreens	Long	False
RichMediaVideoInteractionRate	Double	False
RichMediaVideoInteractions	Long	False
RichMediaVideoMidpoints	Long	False
RichMediaVideoMutes	Long	False
RichMediaVideoPauses	Long	False
RichMediaVideoPlays	Long	False
RichMediaVideoProgressEvents	Long	False
RichMediaVideoReplays	Long	False
RichMediaVideoSkips	Long	False
RichMediaVideoStops	Long	False
RichMediaVideoThirdQuartileCompletes	Long	False
RichMediaVideoUnmutes	Long	False
RichMediaVideoViewRate	Double	False
RichMediaVideoViews	Long	False
RoadblockImpressions	Long	False
SocialEmailShares	Long	False
SocialEngagementRate	Double	False
SocialFollows	Long	False
SocialLeadSubmissions	Long	False
SocialLikes	Long	False
SocialOfferAccepts	Long	False
SocialReplies	Long	False
SocialTotalEngagements	Long	False
TotalConversions	Double	False
TotalConversionsRevenue	Double	False
TwitterAppClicks	Long	False
TwitterBuyNowCardClicks	Long	False
TwitterBuyNowPurchaseSuccessfuls	Long	False
TwitterOtherEngagements	Long	False
TwitterRetweets	Long	False
TwitterUrlClicks	Long	False
TwitterVideo50PercentInViewFor2Seconds	Long	False
TwitterVideo100PercentInViewFor3Seconds	Long	False
VerificationBlockedImpressions	Long	False
VerificationClassifiedImpressions	Long	False
VerificationMeasurableImpressionsForAudio	Long	False
VerificationMeasurableImpressionsForVideoPlayerLocation	Long	False
VerificationMeasurableImpressionsForVideoPlayerSize	Long	False
VerificationPercentageMeasurableImpressionsForAudio	Double	False
VerificationPercentageMeasurableImpressionsForVideoPlayerLocation	Double	False
VerificationPercentageMeasurableImpressionsForVideoPlayerSize	Double	False
VerificationPublisherProblems	Long	False
VerificationReportingProblems	Long	False
VerificationServingProblems	Long	False
VerificationVerifiableImpressions	Long	False
VerificationVideoMutedAtStart	Long	False
VerificationVideoPlayerHdSizeImpressions	Long	False
VerificationVideoPlayerLargeSizeImpressions	Long	False
VerificationVideoPlayerLocationAvgPixelsFromLeft	Long	False
VerificationVideoPlayerLocationAvgPixelsFromTop	Long	False
VerificationVideoPlayerSizeAvgHeight	Long	False
VerificationVideoPlayerSizeAvgWidth	Long	False
VerificationVideoPlayerSmallSizeImpressions	Long	False
VerificationVideoProminenceScore	Double	False
VerificationWarnings	Long	False
VideoCompanionClicks	Long	False
VideoCompanionImpressions	Long	False

Pseudo-Columns

Pseudo column fields are used in the WHERE clause of SELECT statements and offer a more granular control over the tuples that are returned from the data source.

Name	Type	Description
ReportID	String	Optional input to pull a specific report by ID.
FileID	String	Optional input to pull a specific file by ID.
dateRange	String	Optional input to pull a specific date range. Defaults to LAST_30_DAYS.