ParentalStatusPerformance

The Parental Status Performance report includes statistics aggregated at the parental status level, one row per parental status

Columns

Name

Type

Behavior

DisplayName

Description

AccountCurrencyCode

String

Attribute

Currency

Currency for the ParentalStatusPerformance report.

AccountDescriptiveName

String

Attribute

Account

Account for the ParentalStatusPerformance report.

AccountTimeZone

String

Attribute

Time Zone

Time Zone for the ParentalStatusPerformance report.

AdGroupId

Long

Attribute

Ad Group ID

Ad Group ID for the ParentalStatusPerformance report.

AdGroupName

String

Attribute

Ad Group

Ad Group for the ParentalStatusPerformance report.

AdGroupStatus

String

Attribute

Ad Group State

Ad Group State for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

BaseAdGroupId

Long

Attribute

Base Ad Group ID

Base Ad Group ID for the ParentalStatusPerformance report.

BaseCampaignId

Long

Attribute

Base Campaign ID

Base Campaign ID for the ParentalStatusPerformance report.

BiddingStrategyId

Long

Attribute

Bid Strategy ID

Bid Strategy ID for the ParentalStatusPerformance report.

BiddingStrategyName

String

Attribute

Bid Strategy Name

Bid Strategy Name for the ParentalStatusPerformance report.

BiddingStrategyType

String

Attribute

Bid Strategy Type

Bid Strategy Type for the ParentalStatusPerformance report.

The allowed values are MANUAL_CPC, MANUAL_CPV, MANUAL_CPM, PAGE_ONE_PROMOTED, TARGET_SPEND, TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE, TARGET_OUTRANK_SHARE, NONE, UNKNOWN.

BidModifier

Double

Attribute

Bid Adj

Bid Adj for the ParentalStatusPerformance report.

CampaignId

Long

Attribute

Campaign ID

Campaign ID for the ParentalStatusPerformance report.

CampaignName

String

Attribute

Campaign

Campaign for the ParentalStatusPerformance report.

CampaignStatus

String

Attribute

Campaign State

Campaign State for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, ENABLED, PAUSED, REMOVED.

CpcBid

Decimal

Attribute

Max CPC

Max CPC for the ParentalStatusPerformance report.

CpcBidSource

String

Attribute

Max CPC Source

Max CPC Source for the ParentalStatusPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

CpmBid

Decimal

Attribute

Max CPM

Max CPM for the ParentalStatusPerformance report.

CpmBidSource

String

Attribute

Max CPM Source

Max CPM Source for the ParentalStatusPerformance report.

The allowed values are ADGROUP, CRITERION, ADGROUP_BIDDING_STRATEGY, CAMPAIGN_BIDDING_STRATEGY.

Criteria

String

Attribute

Parental Status

Parental Status for the ParentalStatusPerformance report.

CriteriaDestinationUrl

String

Attribute

Destination URL

Destination URL for the ParentalStatusPerformance report.

CustomerDescriptiveName

String

Attribute

Client Name

Client Name for the ParentalStatusPerformance report.

ExternalCustomerId

Long

Attribute

Customer ID

Customer ID for the ParentalStatusPerformance report.

FinalAppUrls

String

Attribute

App Final URL

App Final URL for the ParentalStatusPerformance report.

FinalMobileUrls

String

Attribute

Mobile Final URL

Mobile Final URL for the ParentalStatusPerformance report.

FinalUrls

String

Attribute

Final URL

Final URL for the ParentalStatusPerformance report.

Id

Long

Attribute

Criterion ID

Criterion ID for the ParentalStatusPerformance report.

IsNegative

String

Attribute

Is Negative

Is Negative for the ParentalStatusPerformance report.

The allowed values are TRUE, FALSE.

IsRestrict

String

Attribute

Is Restricting

Is Restricting for the ParentalStatusPerformance report.

The allowed values are TRUE, FALSE.

Status

String

Attribute

Parental Status State

Parental Status State for the ParentalStatusPerformance report.

The allowed values are ENABLED, REMOVED, PAUSED.

TrackingUrlTemplate

String

Attribute

Tracking Template

Tracking Template for the ParentalStatusPerformance report.

UrlCustomParameters

String

Attribute

Custom Parameter

Custom Parameter for the ParentalStatusPerformance report.

AdNetworkType1

String

Segment

Network

Network for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, SEARCH, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

AdNetworkType2

String

Segment

Network (with Search Partners)

Network (with Search Partners) for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, SEARCH, SEARCH_PARTNERS, CONTENT, YOUTUBE_SEARCH, YOUTUBE_WATCH, MIXED.

ClickType

String

Segment

Click Type

Click Type for the ParentalStatusPerformance report.

The allowed values are URL_CLICKS, CALLS, OTHER, PRODUCT_EXTENSION_CLICKS, SITELINKS, PRODUCT_LISTING_AD_CLICKS, GET_DIRECTIONS, OFFER_PRINTS, BREADCRUMBS, CALL_TRACKING, MOBILE_CALL_TRACKING, LOCATION_EXPANSION, STORE_LOCATOR, PRODUCT_LISTING_AD_LOCAL, APP_DEEPLINK, PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL, PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE, PRODUCT_LISTING_ADS_COUPON, PRODUCT_LISTING_AD_TRANSACTABLE, PRODUCT_AD_APP_DEEPLINK, SHOWCASE_AD_CATEGORY_LINK, SHOWCASE_AD_LOCAL_STOREFRONT_LINK, SHOWCASE_AD_ONLINE_PRODUCT_LINK, SHOWCASE_AD_LOCAL_PRODUCT_LINK, PRICE_EXTENSION, VIDEO_WEBSITE_CLICKS, VIDEO_CALL_TO_ACTION_CLICKS, VIDEO_APP_STORE_CLICKS, VIDEO_CARD_ACTION_HEADLINE_CLICKS, VIDEO_END_CAP_CLICKS, CLICK_ON_ENGAGEMENT_AD, LOCATION_FORMAT_MAP, LOCATION_FORMAT_LANDING_PAGE, LOCATION_FORMAT_STORE_INFO, LOCATION_FORMAT_DIRECTIONS, LOCATION_FORMAT_CALL, LOCATION_FORMAT_TEXT, LOCATION_FORMAT_IMAGE, BROADBAND_PLAN, WIRELESS_PLAN, VISUAL_SITELINKS, PROMOTION_EXTENSION, SWIPEABLE_GALLERY_AD_HEADLINE, SWIPEABLE_GALLERY_AD_SWIPES, SWIPEABLE_GALLERY_AD_SEE_MORE, SWIPEABLE_GALLERY_AD_SITELINK_ONE, SWIPEABLE_GALLERY_AD_SITELINK_TWO, SWIPEABLE_GALLERY_AD_SITELINK_THREE, SWIPEABLE_GALLERY_AD_SITELINK_FOUR, SWIPEABLE_GALLERY_AD_SITELINK_FIVE, UNKNOWN.

ConversionCategoryName

String

Segment

Conversion Category

Conversion Category for the ParentalStatusPerformance report.

ConversionTrackerId

Long

Segment

Conversion Tracker Id

Conversion Tracker Id for the ParentalStatusPerformance report.

ConversionTypeName

String

Segment

Conversion Name

Conversion Name for the ParentalStatusPerformance report.

Date

Date

Segment

Day

Day for the ParentalStatusPerformance report.

DayOfWeek

String

Segment

Day Of Week

Day Of Week for the ParentalStatusPerformance report.

The allowed values are MONDAY, TUESDAY, WEDNESDAY, THURSDAY, FRIDAY, SATURDAY, SUNDAY.

Device

String

Segment

Device

Device for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, DESKTOP, HIGH_END_MOBILE, TABLET.

ExternalConversionSource

String

Segment

Conversion Source

Conversion Source for the ParentalStatusPerformance report.

The allowed values are UNKNOWN, WEBPAGE, ANALYTICS, UPLOAD, AD_CALL_METRICS, OFFERS, ENGAGEMENT, WEBSITE_CALL_METRICS, STORE_VISITS, ANDROID_IN_APP, ANDROID_DOWNLOAD, IOS_IN_APP, IOS_FIRST_OPEN, APP_UNSPECIFIED, ANDROID_FIRST_OPEN, UPLOAD_CALLS, FIREBASE, CLICK_TO_CALL, SALESFORCE, STORE_SALES_CRM, STORE_SALES_PAYMENT_NETWORK, GOOGLE_PLAY, THIRD_PARTY_APP_ANALYTICS, GOOGLE_ATTRIBUTION, STORE_SALES_DIRECT.

Month

String

Segment

Month

Month for the ParentalStatusPerformance report.

MonthOfYear

String

Segment

Month Of Year

Month Of Year for the ParentalStatusPerformance report.

The allowed values are JANUARY, FEBRUARY, MARCH, APRIL, MAY, JUNE, JULY, AUGUST, SEPTEMBER, OCTOBER, NOVEMBER, DECEMBER.

Quarter

String

Segment

Quarter

Quarter for the ParentalStatusPerformance report.

Week

String

Segment

Week

Week for the ParentalStatusPerformance report.

Year

Integer

Segment

Year

Year for the ParentalStatusPerformance report.

ActiveViewCpm

Decimal

Metric

Active View Avg CPM

Active View Avg CPM for the ParentalStatusPerformance report.

ActiveViewCtr

Double

Metric

Active View Viewable CTR

Active View Viewable CTR for the ParentalStatusPerformance report.

ActiveViewImpressions

Long

Metric

Active View Viewable Impressions

Active View Viewable Impressions for the ParentalStatusPerformance report.

ActiveViewMeasurability

Double

Metric

Active View Measurable Impr Per Impr

Active View Measurable Impr Per Impr for the ParentalStatusPerformance report.

ActiveViewMeasurableCost

Decimal

Metric

Active View Measurable Cost

Active View Measurable Cost for the ParentalStatusPerformance report.

ActiveViewMeasurableImpressions

Long

Metric

Active View Measurable Impr

Active View Measurable Impr for the ParentalStatusPerformance report.

ActiveViewViewability

Double

Metric

Active View Viewable Impr Per Measurable Impr

Active View Viewable Impr Per Measurable Impr for the ParentalStatusPerformance report.

AllConversionRate

Double

Metric

All Conv Rate

All Conv Rate for the ParentalStatusPerformance report.

AllConversions

Double

Metric

All Conv

All Conv for the ParentalStatusPerformance report.

AllConversionValue

Double

Metric

All Conv Value

All Conv Value for the ParentalStatusPerformance report.

AverageCost

Decimal

Metric

Avg Cost

Avg Cost for the ParentalStatusPerformance report.

AverageCpc

Decimal

Metric

Avg CPC

Avg CPC for the ParentalStatusPerformance report.

AverageCpe

Double

Metric

Avg CPE

Avg CPE for the ParentalStatusPerformance report.

AverageCpm

Decimal

Metric

Avg CPM

Avg CPM for the ParentalStatusPerformance report.

AverageCpv

Double

Metric

Avg CPV

Avg